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Subject:
Price Perceived Quality Heuristics
Category: Business and Money > Advertising and Marketing Asked by: shuren-ga List Price: $2.00 |
Posted:
28 Oct 2002 23:12 PST
Expires: 27 Nov 2002 23:12 PST Question ID: 91754 |
Some consumers perceive the quality of a product through price prior to purchase. This is especially so for products of higher end quality and products of lower end quality with frequent purchase. Good industries in this category will include pharmaceutical and software. What I need is information on where I can get articles (dowload and NOT from academic journals) that specifically talk about some products newly launched and priced so as to enable a higher perceived quality level. Microsoft XP and Viagra are a good start but I need articles from say some magazines (with pictures better still) that I can download onine for FREE. Answer to include specific URL. |
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