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Q: Overview Published Managemement Media and target groups ( No Answer,   3 Comments )
Question  
Subject: Overview Published Managemement Media and target groups
Category: Business and Money
Asked by: fjamo-ga
List Price: $25.00
Posted: 30 Oct 2002 06:52 PST
Expires: 29 Nov 2002 06:52 PST
Question ID: 93081
I am looking for an overview of business/management oriented
publications (online and offline) and their target groups.

I'm looking for the US, UK and German market. However probalby would
accept partial answers if enough is in there.

Basically I'm looking for publication focused at the following types
of professionals; CEOs CFO's Strategic Planners, Marketing Managers,
Sales Managers, IT Managers, ERP Managers, HR Managers, Controllers,
Treasurers, M&A Managers, PR Managers, IR Managers, Industry
Specialists and Consultants.

Key is to get an overview which tells me either : This particular
publication is read by these groups of professionals, or the other way
around; This professional group typically reads these types of
publications.

Editorial Addresses of these publications are a bonus.

I feel such overviews, at least in part must be out there. So I do not
expect a completely new created list, but probably a combination of
lists.

Clarification of Question by fjamo-ga on 30 Oct 2002 08:42 PST
Mainemaurer

Thank you for the comment.

First, the intended messages are most of the time specific per target
group.
Second, we are looking for press coverage and not for advertising.

SRDS.com would be nice but requires a fee. Not clear whether this is
worth it. I will look into it.

Thanks
Answer  
There is no answer at this time.

Comments  
Subject: Re: Overview Published Managemement Media and target groups
From: mainemaurer-ga on 30 Oct 2002 07:53 PST
 
If the message is the same for all those groups advertise in Fortune,
Business 2.0, WSJ, your gonna hit everyone.  A subscription to
SRDS.com is what you need.
Subject: Re: Overview Published Managemement Media and target groups
From: czh-ga on 29 Nov 2002 14:31 PST
 
I was in the middle of researching this when the question expired.
I'll be able to give you an answer if you repost the question.
czh
Subject: Re: Overview Published Managemement Media and target groups
From: fjamo-ga on 29 Nov 2002 17:10 PST
 
Hello czh-ga: Actually today we decided to go with a service called
PRAnywhere.
I'm sorry but the question is therefore resolved unless you think your
findings would be a better alternative then PRAnywhere. PRAnywhere
does not come cheap, however provides an end to end solution that is
easy and quickly to use.

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