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Q: The value of Computer and video based training. ( Answered 5 out of 5 stars,   0 Comments )
Subject: The value of Computer and video based training.
Category: Reference, Education and News
Asked by: mr4698-ga
List Price: $75.00
Posted: 31 Oct 2002 07:27 PST
Expires: 30 Nov 2002 07:27 PST
Question ID: 94187
Is there any research/statistics that prove the value of using video
and/or interactive CD-ROM in training employees? Can you provide these
stats/research data for me?  Does this type of training increase the
employees ability to learn and retain the information?  After viewing
video tapes and/or running interactive CD-ROM's, are employees more
productive than they would be if they were simply shown how to do
their job by a trainer or a co-worker? I need to know the benefits of
this type of training.
Subject: Re: The value of Computer and video based training.
Answered By: kyrie26-ga on 31 Oct 2002 14:02 PST
Rated:5 out of 5 stars
Hello mr4698-ga,

Thank you for your question. Here are the results of my research on
the topic of the effectiveness of media/computer -based training (also
known as e-learning), from a variety of sources, including several
case studies :


George Mason University : SkillSoft Learning Site : E-Learning

[begin excerpt]

Several independent studies have been conducted documenting the cost
savings of media-based training. A recent article in CBT Solutions,
The ROI of CBT2, summarizes the findings from several of these
studies. Two key findings stand out:

Generic, multi-media training is 45% less expensive than instructor

Multi-media training provides a minimum of 15-25% performance
improvement, pointing to overall "significant" increases in retention
and transfer of learning (apply skills on-the-job).

This article refers to a report consolidated by Brandon Hall3, that
summarizes the findings of several case studies, including BellSouth,
IBM and American Airlines:

"There is strong evidence that computer-based training results in an
equal or higher quality of learning over traditional instruction."

Another reference was made to Gregory Adams' "Why Interactive?"4
article. It reviewed six studies that carefully compared multi-media
training to classroom instruction. Key conclusions:

"Learning gains" through CBT were up to 56% greater 

"Consistency of learning" - the variance in learning across learners -
was 50-60% better

"Content retention" was 25-50% higher 

All of these studies and statistics validate CBT as a viable training

CBT reduces training costs by 45% and provides a 15-25% performance
improvement. Both have significant impact on the company's bottom
[end excerpt]


According to a case study at Delta Faucet Company, computer-based
training (CBT) was proven to be highly effective, in a measurable way.
According to the designer of their training modules, who happens to be
a behavorial scientist, the key is in "software training systems which
hinge on deliberate practice combined with instruction and feedback".
Also, "such design elements are based on the discoveries of behavioral
scientist Dr. B. F. Skinner whose research showed that active
involvement within the learning environment along with immediate
feedback and reinforcement is the best approach to acquiring and
retaining knowledge."

Computer-based training is also effective because "Very rarely have we
encountered anybody who had any resistance to this type of training.
That's because, to some extent, the computer is nonjudgmental; it's
nonthreatening. If you make a mistake you can go through another round
and try again. "

The results spoke for themselves : "...regular classroom training for
the assembly process usually takes approximately 24 hours. With the
PLS process, training time took only about 10 hours. The reduced
classroom hours amount to more employee time on the assembly line
which means a quick return on investment."

The full article can be found here :

Training edge, fluency in performance management at Delta Faucet


PC Magazine Sep 4 2001 : E-learning: A Successful Experiment,4149,126874,00.asp

[begin excerpt]

Before Buckman Laboratories International embraced electronic
learning, new employees hired to sell its specialty chemicals to paper
companies were required to attend a two-week training course at its
home office in Memphis, Tennessee. But many struggled through the
first week—a rigorous introduction to the paper industry.

"Some people just could not keep up," says Sheldon Ellis, vice
president of the company's Learning Center, a project that includes
instructor-based training and online tutorials and courses. Now the
first week has been turned into a 13-week online course that new hires
can absorb at their own pace.

[end excerpt]


Why Choose e-Learning?

[begin excerpt]

According to an article published by the Royer Center for Learning and
Academic Technologies at Penn State University, e-Learning is a
powerful training tool for several reasons:

1. e-Learning Provides Immediate Feedback
Immediate feedback allows both instructors and trainees to monitor
progress and adjust instruction accordingly.  This feature of
e-Learning allows a student to decide how much time he or she needs to
spend on a particular area, assuring that the student spends enough
time on areas of weakness and not to much time on areas of

2. e-Learning Provides Integration of Text, Graphics and Sound
e-Learning is an effective training option because it appeals to
multiple senses - seeing, hearing and doing. According to the Royer
Center article, people remember 10 percent of what they read, 20
percent of what they hear, 30 percent of what they see and 50 percent
of what they hear and see.

e-Learning is effective for people with various learning styles, and
receiving information through more than one sense increases the
likelihood that the student will be able to recall the information in
the future.

3. e-Learning is Cost Effective
After initial costs, you have a 24-hour per day trainer.  A trainer is
able to teach any number of trainees at the same time using
e-Learning.  Also, having an on-hand e-learning program eliminates the
cost of hiring professional instructors, renting teaching facilities
and travel expenses that may come when training employees with
traditional training methods.

4. e-Learning is an Effective Training Option for the Adult Population
In some cases, adults who are required to attain additional training
for employment purposes may feel threatened by the atmosphere of
traditional classroom training.  With e-Learning, the student feels in
control because the computer provides a non-threatening and
non-judgmental learning environment.  e-Learning actively involves the
student in the training process, providing for increased student

5. e-Learning is Self-paced, Flexible and Individualized
A student can work at his or her own pace using an e-learning program.
 Plus, e-Learning can sequence training to match the needs of the
student, and provides immediate feedback so a student can keep up with
his or her own progress.

6. e-Learning is Tireless and Consistent
e-Learning is a superior training option because it never needs a
break, is always available, can train greater numbers of students in a
given time frame than other training methods and meets the need in
today's workforce for continuos training.  It provides consistency of
training in terms of the quality of information presented.

7. e-Learning Improves Job Performance
An e-learning program can help companies successfully train people in
specific skills for specific performances while providing increased
access to information tools for decision-making and general skills
that effect overall employee performance.

[end excerpt]


Measuring the ROI of E-Learning


E-Learning The Secret to Profitability in a Stumbling Economy


Case Study: Return on Investment for Computer/Web-Based Training


Google Search Terms :

effectiveness computer based training employee OR employees

research OR study effectiveness OR effective computer based training
employee OR employees

e-learning OR "media based training" ROI

computer based training ROI

I hope this is what you are looking for. Before you rate this answer,
please do not hesitate to post a Request For Clarification if you need
further information, and I will be more than happy to conduct
additional research for you on this question. Thank you for using
Google Answers!



Request for Answer Clarification by mr4698-ga on 01 Nov 2002 07:50 PST
You have focused in on the computer based portion of my question and
have done an outstanding job in that area however, as I said in my
question I am looking for information on video tape training as well. 
I am trying to sell a company on video tape and/or computer based
training for their assembly line employees 60% of whom are non-English
speaking. The company wants to go with video tape right now and bring
it over to CD-ROM when they  realize ROI from the training.  All
training is now done by either other employees or managers on a
limited basis. Increasing speed and accuracy, better communication
between employees, safety are the issues we would be addressing. 
Thank you very much for your assistance. MR

Clarification of Answer by kyrie26-ga on 01 Nov 2002 10:34 PST
Hello mr4698-ga,

I went back and researched on videotape-based training, and spent
several hours looking, but was not able to find much in terms of
research or studies. There may be several reasons for this :

1. Videotape-based training is usually grouped together with CBT
(computer-based training) and the whole is referred to as media-based
training, or even multimedia training.

2. If you really think about it, video and computer -based training
are not really that different, especially if the video is interactive
(ie. involves the viewer) and provides immediate reinforcement.

However, I was able to find two articles worth listing here :


Video as an Effective Orientation and Training Tool

"Orientation and training of new employees, especially in a company
with high turnover, can be expensive and time consuming. But,
incorporating video into an orientation and training program can make
it more effective and more efficient for everyone involved in the
training process. And many companies have apparently already found
this to be true. According to the Harvard Business School Press,
videos are the most frequently used medium for business training in
organizations of 100 or more people."

Please refer to full article for more information.


The Effectiveness of a Videotape as a Food Safety Training Tool for
Food Service Workers


Google Search Terms :

effective video OR "video tape" training 

effectiveness OR effective videotape training

Unsuccessful :

research OR study effectiveness OR effective video OR "video tape"

research OR study effectiveness OR effective video based training

video OR "video tape" employee OR worker training effectiveness OR

video training review or evaluation

measurable OR quantitative results employee OR worker video OR tape OR
videotape training

Hope this helps. Please let me know if you still need clarification.


mr4698-ga rated this answer:5 out of 5 stars
You did a great job researching my questions.  I appreciate your
follow up with my need for clarification - the response to the
clarification was great and just what I was looking for.  If I get
this project, it will have been because of your help.  Thanks!!!

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