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Q: Marketing software training services ( No Answer,   1 Comment )
Question  
Subject: Marketing software training services
Category: Business and Money > Advertising and Marketing
Asked by: gseth-ga
List Price: $20.00
Posted: 03 Nov 2002 12:52 PST
Expires: 03 Dec 2002 12:52 PST
Question ID: 97488
I am starting a software training service, where I train employees of
companies, non-profit organizations, and public agencies in the
following skills: (a) Effective use of Microsoft Office programs,
especially Word, Excel, Access, and Powerpoint; (b) Database design
principles; and (c) Visual Basic programming. This list is in
descending order of importance, i.e., the emphasis will be on the MS
Office training, and that is also where I expect to find the greatest
demand. As of this time, I don't have packaged "courses", but will
teach whatever combination of skills my client is interested in. I
also develop printed handouts and computer files designed specifically
for each client, that employees can use after the training to refresh
their memories and learn the material in more depth.

I intend to market my services by a combination of direct mail and
e-mail contact, possibly with follow-up by phone - and possibly by
getting listed with any business service directories or referral
services that may apply to my field. As I'm a one-person operation and
my own resouces are very limited, I want to restrict my marketing
effort only to the best prospects. My question is: How do I identify
the companies and organizations in my area that are most likely to
need, want, and be able to pay for my services? They can be very small
organizations - typically, I only teach 5 to 10 people at a time
anyway - as long as they're legitimate prospects for software
training.

I am located in Greenfield, Massachusetts, in the area called the
Pioneer Valley. My "prime" market area would be the Pioneer Valley
region from Springfield north to Brattleboro, Vermont, but I'm also
willing to reach a little further and market myself in Greater Boston
and Hartford, CT.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Marketing software training services
From: zeelog-ga on 03 Nov 2002 15:20 PST
 
While MS office skills are nice to have, the biggest demand that SMB
(Small to Medium Businesses) customers  need now are SFA (sales force
automation), customer support (help desk) and integrated CRM skills -
how to specify, develop an ROI, identify benefits, choose a vendor,
configure and customize,  deploy CRM, train staff and ongoing
administration. Hot CRM products are Front Range's Gold Mine, Sage
Sales Logix & ACT and a host of other CRM products focused on SMB. You
will be able to demand a higher value for your services.
CRM for SMB is the next biggest growth market and there is a big
demand for CRM systems and project analysts.

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