Hello Wizkid2090 and thank you for your question.
According to Universal McCanns Insiders Report by Robert J. Coen by
Senior Vice President, Director of Forecasting July 2002 the global
advertising industry is 450.2 Billion US dollars.
The chart below illustrates worldwide ad growth: 1990-2002
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U.S.A. OVERSEAS
TOTAL WORLD
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BillionUS$ %CHANGE BillionUS$ % CHANGE
Bil.US$ % Ch.
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1990 $130.0 +3.9% $145.9 +11.8%
$275.9 +7.9%
1991 128.4 -1.2 153.9 +5.5
282.3 +2.3
1992 133.8 +4.2 165.4 +7.5
299.2 +6.0
1993 141.0 +5.4 163.2 -1.3
304.2 +1.7
1994 153.0 +8.6 179.0 +9.7
332.0 +9.1
1995 165.1 +7.9 205.9 +15.0
371.0 +11.7
1996 178.1 +7.9 212.1 +3.0
390.2 +5.2
1997 191.3 +7.4 210.0 -1.0
401.3 +2.8
1998 206.7 +8.0 205.2 -2.3
411.9 +2.6
1999 222.3 +7.6 213.8 +4.2
436.1 +5.9
2000 247.5 +11.3 226.8 +6.1
474.3 +8.8
2001 231.3 -6.5 209.6 -8.6
440.9 -7.9
2002 236.2 +2.1 214.0 +2.1
450.2 +2.1
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There are many more interesting charts included in this report.
http://www.mccann.com/insight/bobcoen.html
The Insiders Report is published periodically by Universal McCann,
the global media services operation of
McCann-Erickson Worldwide,
622 Third Avenue, New York, NY 10017.
Phone: 646-865-5000.
http://www.mccann.com/insight/bobcoen.html
Search Criteria:
worldwide "Advertising Industry Revenues"
global "advertising industry revenues"
"global advertising revenue" +billion
I hope this answer has provided you with the information you were
Seeking and if anything I have written that needs clarification,
please ask before you rate this answer.
Best Regards,
Bobbie7-ga |