How large (in dollars) is the global advertising industry?

Hello Wizkid2090 and thank you for your question.

According to Universal McCann’s Insider’s Report by Robert J. Coen by
Senior Vice President, Director of Forecasting July 2002 the global
advertising industry is 450.2 Billion US dollars.

The chart below illustrates worldwide ad growth: 1990-2002
---------------------------------------------------------------------------------------------------------
            U.S.A.                                     OVERSEAS       
                      TOTAL WORLD
---------------------------------------------------------------------------------------------------------
           BillionUS$     %CHANGE     BillionUS$    % CHANGE       
Bil.US$       % Ch.
---------------------------------------------------------------------------------------------------------
1990   $130.0            +3.9%               $145.9          +11.8%   
              $275.9        +7.9%
1991     128.4             -1.2                    153.9          +5.5
                        282.3         +2.3
1992     133.8            +4.2                    165.4          +7.5 
                       299.2         +6.0
1993     141.0            +5.4                    163.2          -1.3 
                        304.2         +1.7
1994     153.0            +8.6                    179.0          +9.7 
                       332.0         +9.1
1995     165.1            +7.9                    205.9          +15.0
                      371.0         +11.7
1996     178.1            +7.9                    212.1          +3.0 
                       390.2          +5.2
1997     191.3            +7.4                    210.0          -1.0 
                        401.3          +2.8
1998     206.7            +8.0                    205.2          -2.3 
                        411.9          +2.6
1999     222.3            +7.6                    213.8          +4.2 
                       436.1          +5.9
2000     247.5            +11.3                  226.8          +6.1  
                      474.3          +8.8
2001     231.3           -6.5                     209.6           -8.6
                         440.9          -7.9
2002    236.2            +2.1                    214.0           +2.1 
                       450.2          +2.1
---------------------------------------------------------------------------------------------------------
 There are many more interesting charts included in this report.
http://www.mccann.com/insight/bobcoen.html

The Insider’s Report is published periodically by Universal McCann,
the global media services operation of
McCann-Erickson Worldwide,
622 Third Avenue, New York, NY 10017. 
Phone: 646-865-5000.
http://www.mccann.com/insight/bobcoen.html

Search Criteria:
worldwide "Advertising Industry Revenues"
global "advertising industry revenues"
"global advertising  revenue" +billion

I hope this answer has provided you with the information you were
Seeking and if anything I have written that needs clarification,
please ask before you rate this answer.

Best Regards,
Bobbie7-ga

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Clarification of Answer by bobbie7-ga on 04 Nov 2002 12:50 PST

Sorry about the format of the chart.
 
Please go to this direct link to see the chart properly.
http://www.mccann.com/insight/bobcoen.html

Thanks

---

Clarification of Answer by bobbie7-ga on 04 Nov 2002 13:01 PST

The chart should be better now.

-----------------------------------------------------------------------
            U.S.A.               Overseas          Total World 
-----------------------------------------------------------------------
           Bil. US$    %Ch     Bil. US$    % Ch    Bil.US$       % Ch. 
-----------------------------------------------------------------------
1990       $130.0     +3.9%    $145.9       +11.8% $275.9         +7.9% 
1991        128.4     -1.2      153.9       +5.5    282.3         +2.3 
1992        133.8     +4.2      165.4       +7.5    299.2         +6.0 
1993        141.0     +5.4      163.2       -1.3    304.2         +1.7 
1994        153.0     +8.6      179.0       +9.7    332.0         +9.1 
1995        165.1     +7.9      205.9       +15.0   371.0         +11.7 
1996        178.1     +7.9      212.1       +3.0    390.2         +5.2 
1997        191.3     +7.4      210.0       -1.0    401.3         +2.8 
1998        206.7     +8.0      205.2       -2.3    411.9         +2.6 
1999        222.3     +7.6      213.8       +4.2    436.1         +5.9 
2000        247.5     +11.3     226.8       +6.1    474.3         +8.8 
2001        231.3     -6.5      209.6       -8.6    440.9         -7.9 
2002        236.2     +2.1      214.0       +2.1    450.2         +2.1