What is the global or US market size for liquid body soap

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Request for Question Clarification by tar_heel_v-ga on 25 Nov 2002 19:00 PST

I can give you numbers for 98-99 in the US and the growth from the
previous year.  Will this suffice?

-THV

Dear AWOO,

The North American market for liquid body soap was worth $900 million
in 2001.   Liquid body soap falls under the general category of
'personal hygene' in the tables below.


SOURCE ----------------------------------------------------
"Personal hygiene was the slowest growing personal care market overall
from 1997 through 2001. Product innovation in the deodorant category
fueled growth in Europe, the world's largest market for personal
hygiene products, while increased affluence and urbanization in Asia
and South America created strong demand for personal hygiene products.
Once again, South America led the way in growth, increasing at a CAGR
of 8.19 percent to almost $2.7 billion in four years.

Growth in the North American bath and shower products segment will be
driven by the increasing popularity of liquid soaps and shower gels.
According to IRI, liquid soap unit sales increased 4.3 percent for the
year ended September 10, 2001. Overall, the category rose 7.7 percent
to $900 million in sales for the period. At the same time, bar soap
sales fell 4 percent to $1.4 billion."

GLOBAL PERSONAL CARE SALES
Sales by segment, 1997-2001 (US$m)
                             1997      1998       1999       2000
Skin care                  25,003.9   26,775.5   28,757.8   30,593.0
Hair care                  20,982.4   22,667.2   25,025.6   26,452.3
Makeup                     18,583.8   19,543.8   20,677.9   21,598.8
Fragrance                  18,265.2   19,588.8   20,733.5   21,635.0
Personal hygiene           16,760.8   17,735.7   18,550.8   19,182.5
Total                      99,596.1  106,311.0  113,745.6  119,461.6
                                          CAGR
                             2001     1997-2001 (%)
Skin care                   31,337.0      5.81
Hair care                   27,696.6      7.19
Makeup                      22,489.1      4.88
Fragrance                   22,378.2      5.21
Personal hygiene 16,760.8   20,010.3      4.53
Total                      123,911.2      5.61


GLOBAL PERSONAL HYGIENE SALES
Sales by region, 1997-2001 (US$m)
                 1997      1998      1999      2000      2001
North America   5,153.3   5,277.1   5,450.2   5,482.3   5,669.0
Europe          5,478.1   5,943.5   6,220.6   6,495.6   6,790.1
Asia            4,160.5   4,385.5   4,546.0   4,686.4   4,853.9
Total          16,760.8  17,735.7  18,550.8  19,182.5  20,010.3
                   CAGR
               1997-2001 (%)
North America      2.41
South America      8.19
Europe             5.51
Asia               3.93
Total 4.53

Source: Global Cosmetic Industry; "State of the industry: despite
difficult economic conditions in 2001, the global personal care
industry posted strong results, driven by steady sales in North
America and Europe and impressive growth in emerging markets.; Global
market size for skin care toiletries expressed as sales in US dollars
by geographic region for 1997 to 2001," page 29(6); June 2002

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I hope this answers you question.  If I can clarify anything, let me
know.

Claudietta