What are the demographics of the PGA (Profesional Golf Association NOT
Ladies Profesional Golf Association) viewers.  Specificially, what
percentage of their viewers are women?

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Request for Question Clarification by hlabadie-ga on 03 Dec 2002 08:51 PST

I found this much. I e-mailed the principal author of the report
cited, but have received no reply.

ESPN Sports Poll:

http://www.sportspoll.com/about/data_weight.html

GOLF 20/20 Report:

http://www.golf2020.com/frip/resources/2020fripR.pdf 

Ruffin Beckwith
Senior Vice President, World Golf Foundation
Executive Director, GOLF 20/20
(904) 280-4829
ruffin@pgatourhq.com

According to the report "Facilities, Rounds, Interest, Participation"
(FRIP) prepared by the GOLF 20/20 organization, all PGA events on
broadcast (network) television in 2001 has a combined rating of 3.6
based on the A.C. Nielsen service figures. According to the same
report, the ESPN Soprt poll, a continuous poll of approximately 22,000
sports fans, reflecting a demographically weighted sample of the whole
US population, 40 per cent of the respondents identified themselves as
fans of professional golf (evidently all professional golf). In the
same poll, 32.5 percent of females 12 years old and older (12+)
identified themselves as fans of professional golf (again, evidently
all professional golf), while 8.1 per cent identified themselves as
"avid" fans.

That doesn't provide an exact figure, but there might not be one. Is
that enough?

hlabadie-ga

8.1 per cent of females 12 years and older consider themselves avid
golf fans, according to the ESPN Sports Poll. Presumably they would be
most likely to watch PGA events, and that would provide a minimum
figure for the viewership when multiplied by the ratings.

hlabadie-ga