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Subject:
How to make money with online games using massmailings?
Category: Business and Money > eCommerce Asked by: rogz-ga List Price: $200.00 |
Posted:
05 Nov 2002 14:03 PST
Expires: 05 Dec 2002 14:03 PST Question ID: 99708 |
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Subject:
Re: How to make money with online games using massmailings?
Answered By: belindalevez-ga on 13 Nov 2002 01:38 PST |
<There are a number of ways that you can run games and make money. Clearly your mailing list of 5 million names will give you an advantage in attracting customers. Gambling games will give you the biggest profits. Online gaming is a growing industry. There are currently approximately 1400 online casinos that generate $3 billion. The advantage of the industry is that profits are guaranteed as they are built into the payout odds. The following methods can be used: Owning your own casino. Setting up your own casino is a huge capital investment that costs millions of dollars. Licensing. Casino software companies sell or license their products this costs between $20,000 - $40,000. In addition a royalty is also charged. The royalty fee charged may be between 10 and 30% of your profits. If you live in a country where casino online gaming is allowed, you will need a business license. If you live in a country where online gaming is not allowed you will need to set up your business offshore. It is common for many online casinos to be set up in Aruba in the Caribbean. Sub licensing. If you take out a sub-license you dont need a business license or a software license. Casino operators provide sublicenses that cost between $5000 and $50,000. Royalty fees range from 25% to 70% of your profits. It is even possible to find a fairly basic sub license for as little as $500. This service is offered by companies like owncasinos.com. They sell franchises from $499. One of the advantages of sub-licensing is the lower costs and fewer formalities. Its possible to buy a package and have it up and running in 24 hours. Affiliate program. Most casinos run affiliate programs. They are free to join. The programs pay between 20 and 50% of net gaming revenue. The advantage of using an affiliate program is that it takes little work on your part. You can promote the casino through your direct mailings. Some of the best programs to sign up to are the big names like Casino Atlantis and Ladbrokes. These casinos are licensed in the Isle of Man which has a very strict licensing procedure. Their accounts are independently audited so you can be sure that you are fairly treated. They are also required to deposit £2 million with the licensors to guarantee payouts to their customers. Assessment Take extreme care about who you do business with. There are a lot of unscrupulous operators. Lot of web sites publish blacklists of dodgy operators. A link is given below to such a black list. However it can take time for information to filter through to the publishers of blacklists. For more up to date information you can take a look at the gambling forums. Customers who have problems with a casino will often post to the forums. When selecting a casino, things to consider are how long a company has been in business and the sort of reputation that they have. If someone has been operating for a long time and has built up a good name they are more likely to be trust worthy. It is also important to carefully compare the various packages offered as there are often huge differences. There is a huge variation in the initial costs and the royalties charged. You will also need to ensure that your software is perceived as being fair from your customers point of view. If your payout odds are too low, you will not receive good reviews from web sites that make recommendations about casinos. Marketing To attract players most casinos offer: 1. Players the chance to play the games for free. 2. Bonuses for signing up typically $50 worth of free chips when they deposit a pre-set amount of money. 3. Bonuses for referring friends and family. 4.Free entry into prize draws where they can win casino chips. Software The leading software suppliers are Boss Media, Starnet Systems, Microgaming and Cryptologic.> <Additional links:> <Licensing providers.> <http://www.operatecasino.com/licensing.html> <Sublicense providers.> <http://www.operatecasino.com/sublicensing.html> <Casino affiliate programs.> <http://www.casinoaffiliateprograms.com/> <Comparison of casino software.> <http://casinoterry2001.tripod.com/> <Casino software reviews> <http://fastodds.com/softwarereviews.htm> <Own Casinos.com> <http://www.owncasinos.com/signup.phtml> <Operate casino.com> <http://www.operatecasino.com/> <Casino Atlantis Online> <http://www.casinoatlantis.com/> <Ladbrokes Casino> <http://www.ladbrokescasino.com/home_frameset.asp> <Casino checker blacklist> <http://www.casinochecker.com/online_casinos/blacklist/> <Gambling forum> <http://www.gambling-forum.com/> <Search strategy:> <"own online casino"> <://www.google.com/search?q=%22own+online++casino%22&hl=en&lr=&ie=ISO-8859-1> <casino software reviews> <://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=casino+software&as_q=reviews> <casinos blacklist> <://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=casinos&as_q=blacklist> <Hope this helps.> |
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Subject:
Re: How to make money with online games using massmailings?
From: funkywizard-ga on 05 Nov 2002 14:06 PST |
have a gambling component to the games. offer them for free, but allow players to bet ficticious "points" (which cost money to purchase) on wether or not they will beat an opponant. No matter who wins or loses the bet, you take 20% or so. Get them interested with the free games, then make them want to bet on them. |
Subject:
Re: How to make money with online games using massmailings?
From: rogz-ga on 05 Nov 2002 14:22 PST |
@ funkywizard-ga That was fast!! :-)) Do you know who is providing complete solutions out of the box? Rogz-ga |
Subject:
Re: How to make money with online games using massmailings?
From: funkywizard-ga on 05 Nov 2002 14:33 PST |
unfortunatly I do not. However, one website doing exactly the same thing I suggested is partnered with yahoo games [ http://www.worldwinner.com/cgi/yahoo/frameset.html ]. You may need a yahoo login to view that page, but here is one that doesn't require it [ http://www.worldwinner.com/ ] Basically I am suggesting you copy their main idea. However, when I tried their website, implementation was pretty poor. It costs money to join a game, and you get charged even if you never sucessfully join a game. Luckily I was working with a free trial. Not sure exactly where you could find this sort of solution "out of the box" however, sorry. |
Subject:
Re: How to make money with online games using massmailings?
From: rogz-ga on 05 Nov 2002 14:50 PST |
..ok, thank you very much sofar... I will check them out :-)) |
Subject:
Re: How to make money with online games using massmailings?
From: mathee-ga on 15 Nov 2002 12:45 PST |
Actually, the online casino industry have been doing extremely poorly since a bit over a year ago. People may tell you about the gross revenue that the casino businesses raise but that's actually only from a few concentrated businesses and most of that revenue comes from selling sublicenses to people who want to make money. Majority of online casino businesses that start up, and when I say majority, I mean almost every online casino business, fails. I quote an analyst who said that starting an online business after 2001 would be like "gambling your entire investment capital on another casino hoping to strike rich". The customer has the right idea; there are many online games that make money and there are out-of-the-box solution providers...but its not gambling or casino. Its with actual real games that people play, as the customer implies. Every internet marketer, consultant, etc I've spoken to have advised VERY strongly against starting an online casino business; one of them actually laughed thinking that I was making a joke. I have been on the similar situation as this customer and have found the actual answer; but it is definitely not an online casino. |
Subject:
Re: How to make money with online games using massmailings?
From: rymac-ga on 17 Feb 2005 09:05 PST |
rogz-ga, this reply is super late, but if you are still searching for solutions, i would agree with mathee-ga, starting your own casino is challenging without a large investment (both financial and human). Finding an 'out-of-the-box' solution is risky in terms of player acceptance - you never know how ppl will react to new products. However, if it is revenue you are search to generate, belindalevez-ga described some solutions that are successful. I have tried quite a few products, including OwnCasinos, multiple Affiliate Programs, and more. Recently I have found my match with a service titled Network Partner that is offered by a relatively new casino affiliate program - Earn United - www.earnunited.com/private_label.html. Basically, the system allows you to maintain your brand (important in my case) and promote casino and poker to your customers (or email database) to generate additional income from your current assets. There are no upfront costs, so it is easily testable... might be the right solution for you. No German though :( |
Subject:
Re: How to make money with online games using massmailings?
From: whoami-ga on 09 Mar 2005 23:32 PST |
One of the keys is to host the site offshore (assuming you are in the USA). Another key would be to find a host that does not allow spamming but would allow mass mailings that are opt-in; not all providers allow this. No doubt you will receive at least a few spam complaints even if your lists are opt-in, as some people will forget they signed up, or wonder where you got their email address, even if they signed up themselves (or their family member did). One such provider that offers offshore web hosting, dedicated servers, and colocation is Zentek International (http://www.zentek-international.com/). If you are only engaging in an affiliate program, then you can probably get away with just offshore web hosting, but if you are actually going to be running gaming software (which usually requires root on a Linux server or Administrator on a Windows server) then you'll need an offshore dedicated server instead. Another option is offshore colocation, which is where you pre-install the gaming software on your own server and then ship off the server to the provider. You might want to make sure the provider has been in business a long while, as there are plenty of shady offshore providers that are fly-by-night. This is especially important if you get an offshore dedicated server or offshore colocation because the provider is probably thousands of miles away, and you would have little recourse if you shipped a server off to a fly-by-night company and they disappear suddenly (which happens regularly). Another important thing to look out for is to make sure the provider has 24 hour support, as no doubt the offshore location will be in a different time zone so 3pm for you may be 3am for them. Hope this gives you a few tips to consider. |
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