Greetings Duuuud4! In the article "Becoming An Independent
Consultant," Austin K. Pryor, CMC, suggests ways to market a
consultant practice. The information, located at
http://tenonline.org/sref/ap2.html, is a comprehensive "mini-course"
on becoming a consultant.
The section of that article sub-headed "Marketing Plan" has some very
solid information and ideas. He suggests devoting a full 25% of
business time to marketing one's services. The plan is outlined near
the bottom of the article. Then, if you will click on the "Next" link
at the bottom of the page, you will find his "Laws of Pricing
Consulting Services" ( http://tenonline.org/sref/ap3.html ) which I
believe you will find informative.
The site contents link is located at http://tenonline.org/sref.html
and I think you will enjoy perusing articles offered by the other site
contributors, especially the articles on small business plans.
A book title that kept popping up in my searches is "The Concise Guide
to Becoming an Independent Consultant" by Herman Holtz. The site
http://www.wiley.com/cda/product/0,,0471315737%7Cdesc%7C2511,00.html
describes the book and also offers additional links to other books by
Holtz, a person who appears to know quite a bit about independent
consulting in general. You may want to purchase one of his books or
to contact your local library to see if they have the titles in their
catalog. The additional titles listed are:
The Business Plan Guide for Independent Consultants (Hardcover)
The Business Plan Guide for Independent Consultants (Paperback)
The Consultant's Guide to Proposal Writing: How to Satisfy Your Client
and Double Your Income, 2nd Edition (Hardcover)
The Consultant's Guide to Proprosal Writing: How to Satisfy Your
Clients and Double Your Income, 3rd Edition (Hardcover)
Getting Started in Sales Consulting (Paperback)
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers
and Newsletters That Get Results (Hardcover)
How to Succeed as an Independent Consultant, 3rd Edition (Hardcover)
The Independent Consultant's Brochure and Letter Handbook (Paperback)
Starting and Building Your Catalog Sales Business: Secrets for Success
in One of Today's Fastest-Growing Businesses (Hardcover)
All the above titles have live links on the
http://www.wiley.com/cda/product/0,,0471315737%7Cdesc%7C2511,00.html
site that will take you to the synopsis of each volume.
Titles by other authors on freelance consulting are available for
review at http://jobsearchtech.about.com/library/weekly/aatp_consulting.htm
(a warning - this site is pop-up heavy).
Another site you may find helpful is located at
http://www.quintcareers.com/tips/free_agent_tips.html#tip3 and offers
"Critical Free Agent Career Tips: Advice for Consultants/Freelancers."
Other article links from that site include "The Word is Out:
Becoming a Free Agent is a Hot Career Path" by Randall S. Hansen,
Ph.D. (located at http://www.quintcareers.com/becoming_a_free_agent.html
) and "The Nuts and Bolts of Launching a Career in Freelance
Consulting" by Maureen Crawford Hentz (located at
http://www.quintcareers.com/freelancing_career.html ).
Because you did not specify what field of consulting you seek to
enter, I would like to suggest you utilize the "Request a
Clarification" option for this question to share with me the type of
consulting you are considering. Though I have answered your question,
I will be happy to conduct additional searches specific to your
profession to see if I can locate information about marketing your
exact choice of consulting work.
SEARCH PHRASES:
becoming an independent consultant
independent consulting tips
freelance consulting tips |
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