IMPORTANT -- PLEASE READ
This answer is not finished until you're satisfied with it. If you
choose to rate this answer, I ask that you do so AFTER you've given me
the chance to make it satisfactory to you. Thank you for your
understanding.
Greetings,
Great question!
"Agency," "specialist(s)," "management," "consultancy" or related tags
can of course be appended to or removed from any of these ideas, and
feel free to mix and match!
Advanced Business Facilitators
Clarexec Business Works
SJO Market Expeditors/Facilitors
Consult One Facilitators
Creative Business Analyst Agency
Dynamic Business Management Agency
Evalumarket Agency
Execumarket Management
Execute One
Execute Works, Inc.
Expedite Consultancy
Expedite One Business Analysts
Expimarket
Global Expeditors
Global Corporate Facilitators
Market Expeditors
Market Facility Mangement
Market Facility Specialists
Market Timing Specialists
Omnimarket Evaluators
Pipeline Executors
Pipeline Management Group
PIVOTAL Executive Consultancy
PIVOTAL Business Consultancy
Professional Expeditors
Professional Business Facilitators
Promarket Consultancy
SJO Analysis Works
Intellimarket Executives
Intelysis Business Researchers
Executive Business Analysis Group
Executive Business Facilitators
Prescience Business Management
Focal Market Works
Focal Business Specialists
Focal One Business Facilitators
Business Working
Working Business Facilitators
Faciliworks
Evaluworks
These were self-thought names, but I just discovered a package online
for
$19.99 that claims to generate names based on keyword starting points
[like the ones above]. You might want to look into it:
NameRazor
http://www.creative-name-generator.com/
In addition, various advertising agencies specialize in this sort of
thing and can create names for a fee.
Search Strategy:
Original ideas
Search terms: naming your business
Additional Links:
The Name Game: Naming Your Business By Terri Lonier
Workingsolo.com
http://www.workingsolo.com/soho/articles/naming.html |
Request for Answer Clarification by
ardeacandidissima-ga
on
15 Jan 2003 14:43 PST
Dear JBF -
Thanks for the quick answer. I will need to ask for some more work
from you on this.
1) Thanks for the NameRazor idea - hadn't come across that yet
myself, despite looking.
2) You gave me a lot of ideas. Only about five of them seem even
possible, however. The others are so misleading that they would be
harmful to my business.
3) This exercise has made it clear I don’t want any of the following
words in my name because their connotations are so strongly
misleading:
Facilitat*, market*, research*, expeditor* (but other expedit* words
may be OK), pipeline, agency, executor.
4) The 5 choices I consider viable (marked below as VIABLE CHOICE) do
not meet the key requirement of expressing what I do. So while they
are not actively misleading, they are not clear or expressive either.
5) I liked Pivotal and Focus/Focal. Although vague, they "sound"
good. Especially pivotal.
Can you please come up with some more names, taking care to check each
choice for zeroth order misleading connotations? I am aiming to have
at least 10 acceptable names that I can work with further.
Thanks!
"Clarissa"
Idea:Sounds like:Valid
Advanced Business Facilitators :Coaching:
Clarexec Business Works :Software package:
SJO Market Expeditors/Facilitors :Coaching:
Consult One Facilitators :Coaching:
Creative Business Analyst Agency :Advertising:
Dynamic Business Management Agency ::
Evalumarket Agency :Market research:
Execumarket Management :Market research or executive placement:
Execute One :…by firing squad:
Execute Works, Inc. ::VIABLE CHOICE
Expedite Consultancy ::VIABLE CHOICE
Expedite One Business Analysts :Analysis only – not execution:
Expimarket :Market research:
Global Expeditors :Global shipping, customs, logistics:
Global Corporate Facilitators :Softish corporate training:
Market Expeditors :Global shipping, customs, logistics:
Market Facility Mangement :Marketing distribution:
Market Facility Specialists :Marketing distribution:
Market Timing Specialists :Stocks and bonds:
Omnimarket Evaluators :Market research:
Pipeline Executors :Pipeline means oil. Executors means wills and
probate:
Pipeline Management Group :Oil industry:
PIVOTAL Executive Consultancy ::VIABLE CHOICE
PIVOTAL Business Consultancy ::VIABLE CHOICE
Professional Expeditors :Global shipping, customs, logistics:
Professional Business Facilitators :Softish corporate training:
Promarket Consultancy :Market research:
SJO Analysis Works :Analysis only:
Intellimarket Executives :Market research or stocks and bonds:
Intelysis Business Researchers :Research only:
Executive Business Analysis Group :Analysis only:
Executive Business Facilitators :Softish corporate training:
Prescience Business Management :Is this “prescience” (short e)? I do
not claim to be prescient :
Focal Market Works :Market research:
Focal Business Specialists ::VIABLE CHOICE
Focal One Business Facilitators :Firms up the facilitator picture, but
still foggy:
Business Working :Magazine for economic development:
Working Business Facilitators :Firms up the facilitator picture, but
still foggy:
Faciliworks :Software suite for laying out building utilities:
Evaluworks :Evaluation only:
|
Clarification of Answer by
jbf777-ga
on
15 Jan 2003 15:58 PST
Clarissa -
Sure, no problem... I will work on this further... thanks for the
clarifications.
It will be tough to think of names that encompass everything you do
AND are within the inherent length limitations of a business name.
For instance, I don't think you would want:
Pivotal Business Consulting Executive Management Agency
Right? :)
What about a short name for your business, and an associated slogan
that would go with it? The slogan is normally the informative
element.
jbf777-ga
GA Researcher
|
Clarification of Answer by
jbf777-ga
on
15 Jan 2003 19:53 PST
How about these? Remember, you can mix and match the suffixes... such
as managerial/development/agency/consultancy, etc.
ExecDirect Managerial and Development Consultancy
CorpXcel Managerial and Executive Solutions
CruciaCorp Corporate Consultancy Solutions
SentientCorp Business Development Agency
Sentient Corporate Output Solutions
SentienTech Executive Consulting Solutions
Strategic Management and Consultancy Solutions
Corporate Strategizers Svcs.
VampTech Corporate Development Agency
Solution Seekers Executive Consultant Agency
SolutionFinders
Solution One Executive Consultancy Agency
Corporate Solutions Managerial Agency
CoSolve Managerial and Corporate Development
Strategy and Development Corporate Consultancy Svcs.
Fruition Management and Consultancy Corp.
Pivotal Management Consultancy Solutions
Pivotal Corporate Management Solutions
IntraManage Consultancy and Development
Manage One Consultancy and Development Solutions
Management Directives Corporate Consultancy
Develocorp Executive Consultancy Services
Focal One Corporate Development and Consulting
Corporate Development, Consulting and Coaching Works
Global Consultancy, Development and Coaching
Preferred Corporate Management and Consulting Services
One Answer Corporate Solutions
AnswerOne Corporate Development Solutions
AnswerOne Executive Corporate Consultancy
Decisive Corporate Consultancy and Executive Solutions
Efficiency Corp Management
OnManage Executive Consultancy Agency
CorpAhead Executive Consultancy
Apex Managerial and Executive Solutions
Corporate Potential Development Agency
Streamline consultancy and corporate development
Summit Corporate Development and Consultancy
|
Clarification of Answer by
jbf777-ga
on
15 Jan 2003 20:31 PST
And...
ExecOne Corporate Development and Consultancy
|
Clarification of Answer by
jbf777-ga
on
16 Jan 2003 11:32 PST
also..
Further Consultancy and Development Solutions
Further Executive Consultancy and Development
Forward Executive Development and Consultancy
Techward Executive Development and Consultancy
|
Request for Answer Clarification by
ardeacandidissima-ga
on
16 Jan 2003 14:25 PST
Hello JBF -
My current satisfaction level is about 3 on a scale of 0 - 10.
Factors INcreasing satisfaction:
1) The NameRazor was a good find.
2) Carefully criticizing your (poor) choices gave me greater insight
into what a good company name looks like.
Factors DEcreasing satisfaction:
3) Not a single one of your choices meets all my requirements
(chiefly dignity, expressiveness, and not being generic).
4) I felt that the "VampTech" suggestion, in addition to being
completely unacceptable, was also potentially insulting. May I assume
you did not intend it that way?
5) You seem to be saying in your clarification that meeting my goals
is not even possible. You may be right (I disagree), but the time to
bring this up is BEFORE you answer, not after.
6) Your second list was - charitably - no better than the first, and
contains many examples that are specifically against my request (e.g.
anything with the word "Agency").
I took your orginal disclaimer at face value, so it's your choice now
whether to try again, after carefully rereading my requirements and
doing an acceptable job fulfilling them, or to not try again, knowing
that you will be getting a poor rating and I will be asking for a
refund. Please feel free to ask for clarification if you do want to
try again. I will be happy to respond if you will keep the discussion
on a professional level.
P.S. Thanks to Inquiring for "Techpoint" and the logo ideas - they
were well thought of. THAT is the sort of answer I was hoping for.
Just 5-10 names of this quality would have delighted me - and still
could.
|
Clarification of Answer by
jbf777-ga
on
17 Jan 2003 10:25 PST
Well, I guess I didn't have the chance to respond now... Good luck in
your endeavors.
jbf777
GA Researcher
|
Clarification of Answer by
jbf777-ga
on
23 Jan 2003 23:24 PST
Hello again!
We can agree that this is a highly subjective question. I can
understand your dissatisfaction in some of my suggestions... I
apologize if any could be construed as inappropriate or off-color. My
idea was to not just furnish names, but words that you could work with
as starting points which could be combined with others. "VampTech" was
from "revamp" which is what you might do if you were working w/ a
company.
There are several different suffixes and suffix combinations you can
append to the main name -- "consultancy," "consultancy solutions,"
"business innovators," "business process innovators," "solution
providers" -- that can clarify/add meaning if the primary name is too
vague. For instance, if a name itself is not specific enough in terms
of giving an idea of what you do, than "consultancy" will certainly
help clarify.
Here's the new list. Some will REQUIRE suffixes of your choice [i.e.,
may be too vague w/o a suffix], and some you may take as potential
starting points only:
Innovapoint [Process Innovators?]
Innovatech
Innovaseek
Illumitech [illum is a most-applicable prefix in my opinion]
Illumicorp
Illumipoint
Illumiquest
Illumiseek
Illumovate [illuminate + innovate]
Strategen [strategy + generate]
SchemaTech [schema - "design", "Framework," "method"]
SchemaCorp
SchemaSign
SchemaPoint
Schemaquire
Schemaseek
Sagepoint
ModusCorp [modus - method/manner/means]
ModusPoint
Moduseek
Modusign
Metascope
Metapoint
PotentialSeek
PotentialCorp
PotentialTech
PotentialPoint
Potentia
Propelis
Tacticorp [tactic prefix]
Tactipoint
Tactiseek
ConsulTech
ConsultPoint
Technovate
Technovia
Protopoint [proto - "first"]
Protocorp
Rubritech [as in "rubric" - method/formula]
Rubricorp
Faciliquest
Facipoint
Facitech
Processa
Inpoint
Endproduct
Endpoint
Pivotask
PrecepTech [not pERcept]
Lucidtech [or Lucitech]
Lucidatum
Lucidata
Lucidseek
SeekTech
Clarifact
Nuprocess
TechAffect
Archifect
Vergent ["on verge" of something/frontier + -gent/form]
CorpEffect
EffectCorp
Techsteer [steer/direction]
SteerTech
Viapoint
Viatech ["by way of"]
Viascope
Determine [w/ suffix, has solid meaning]
Revealex
Revealia
Critech [critical + tech]
ExecPoint
Pivotech [pivotal + tech]
Focaltech
Exigen ["generate" w/ "exigency"]
TechWorks
TechScope
Ambicorp [latin "ambi" (around, about, both sides)]
Ambipoint -
Ambitech
ChronoTech - "time" prefix, as in timely management
ChronoPoint
Mindpoint
iMend
EndeavorTech
Devnova
Innovadev
Archipoint - greek "chief, first"
Envisage
Neovation ["new" innovation]
Neopoint
EngendCorp [or just "Engend" as in engender, "cause"]
Signatech
SignaCorp
ProgressiTech
ProgressiCorp
|
Request for Answer Clarification by
ardeacandidissima-ga
on
24 Jan 2003 10:50 PST
Hello JBF -
Thanks for trying again. I do appreciate your efforts. However, I
have tried hard to find even ONE name in your list (of 95) that is
dignified, easy to pronounce, and expresses the function of my
company, and have not been successful.
I have more detailed responses which I will paste below, but the
fundamental problem I am facing with your response is that the names
in some cases are expressive, but in no case do they express the idea
of "ASSISTING HIGH-TECH FIRMS TO DELIVER PRODUCTS TO MARKET IN A
TIMELY AND PROFITABLE WAY". They frequently express strongly
different ideas.
I'll take an example: "ChronoTech". That would be a cool name for a
company...designing or selling elaborate watches or clocks! Or maybe
with time management software for the PDA.
You are using words and stems implying seek, light, new, time, steer,
method, process, vision, clear, around, first. Why? NONE of those
ideas are to be expressed in the name.
After repeated cross-grafting of these pieces, the resulting creations
have denotations and connotations that are nowhere near expressing
"ASSISTING HIGH-TECH FIRMS TO DELIVER PRODUCTS TO MARKET IN A TIMELY
AND PROFITABLE WAY" (just to emphasize).
For these or any possible future suggestions, please indicate
precisely why you think it expresses the idea of "ASSISTING HIGH-TECH
FIRMS TO DELIVER PRODUCTS TO MARKET IN A TIMELY AND PROFITABLE WAY".
I sure can't see it.
I agree it is not easy.
Below, I give you two items: (1) a copy of my original requirement,
with some words in ALL CAPS to indicate they are concepts that it
would be well to keep in mind, AND (2) specific reaction to some of
your names, effectively applicable to all of them.
Note on quantities: 95 is excessive. I suggested 20-30 since that is
a good balance of being enough for variety and choice, yet not so many
that I am burdened in evaluating them.
"Clarissa"
(1)
I need a name for my new management consulting business.
I work with CEOs and VPs in West Coast HIGH-TECH hardware firms who
are having difficulties in getting their organizations to DELIVER
PRODUCTS TO MARKET IN A TIMELY AND PROFITABLE WAY.
I work with these executives and their product teams to PLAN and
EXECUTE methods that not only get current products delivered, but also
BUILD the organization¡¦s skills for future products. I also evaluate
the company¡¦s PIPELINE to make sure it is FLOWING future PRODUCTS at
the right pace.
I have a track record in my employment of delivering multi-million
products above expectations and getting excellent BUSINESS RESULTS. I
pay attention to both the TECHNICAL and the HUMAN sides of PRODUCT
DEVELOPMENT.
I would like the name to be DIGNIFIED and EXPRESSIVE OF MY COMPANY'S
FUNCTION. I would prefer avoiding geographic references unless
subtle. Typical PRODUCTS would be electronics, capital equipment,
optical devices, instruments, or assemblies. I am a brand new
consultant without my first paying client yet. I will be selling to
top executives, so I need to be HIGHLY PROFESSIONAL and "top of the
line" in everything I do, particularly my branding.
I am a woman, and do not want to use "Clarissa Doe Consulting" as my
name. I am upfront in my marketing materials about the fact that my
company has a single principal. However, I don't want that "Clarissa"
name to
be so prominent; 1) because it is a woman's name, and 2) because it
is a highly feminine name, which does not seem to have the right
image. My initials are SJO and I would be happy to use them if there
is some way to incorporate them into a meaningful name.
I would like a name that is fairly easy to spell and prononce, but it
does NOT need to be a straight dictionary word or words.
The name SHOULD NOT BE ULTRA-GENERIC - like "Management Consulting
Inc."
The name should accommodate expansion of my firm to include multiple
associates. However, I am not sure that including "Associates" or
"Group" right now would be legitimate, because I am the only
consultant. I do have a loose network of experienced, established
consultants and experienced contractors that I can pull in on specific
large jobs.
I offer a powerful GUARANTEE on my services. I have a first class
ENGINEERING education from the best schools, and nearly a dozen US
patents awarded. A unique advantage I have over my competitors is
that I BRIDGE the TECHNICAL and "SOFT SIDE" worlds - I have the
excellent engineering management credentials and ANALYTICAL
capabilities, as well as lots of people skills in TRAINING, coaching,
COMMUNICATION, working together, etc. My firm name would ideally
bring out this unique advantage.
(2)
Innovapoint [Process Innovators?] „³ I deliver products and results,
NOT a process
Innovatech „³ I do not innovate technology as part of my consulting
Innovaseek „³ I do not innovate technology as part of my consulting,
and seek implies lack of finding
Illumitech [illum is a most-applicable prefix in my opinion] „³ I
don¡¦t see why. I am not a hands-off advisory consultant holding a
flashlight. I advise, plan AND execute
Illumicorp „³ same comments as for Illum-
Illumipoint „³ same comments as for Illum-
Illumiquest „³ same comments as for Illum-
Illumiseek „³ same comments as for Illum-
Illumovate [illuminate + innovate] „³ innovation is not the right
idea. My clients must already have innovated some technology ideas
Strategen [strategy + generate] „³ This might be OK for a strategy
consultant, but I really have little to do with generating strategy
SchemaTech [schema - "design", "Framework," "method"] „³ I do not want
to focus on method, I want to focus on what I deliver to my clients,
which is speeding their products to market, or put another way,
accelerating the commercialization of their technology
SchemaCorp
SchemaSign
SchemaPoint
Schemaquire
Schemaseek
Sagepoint
ModusCorp [modus - method/manner/means]
ModusPoint
Moduseek „³ == ¡§Looking for a method¡¨. No. Delivering results.
Modusign
Metascope
Metapoint
PotentialSeek
PotentialCorp
PotentialTech --> would be good for a company that helps you find the
potential in your product line.
PotentialPoint
Potentia
Propelis
Tacticorp [tactic prefix]
Tactipoint
Tactiseek
ConsulTech
ConsultPoint
Technovate
Technovia
Protopoint [proto - "first"]
Protocorp
Rubritech [as in "rubric" - method/formula]
Rubricorp
Faciliquest
Facipoint
Facitech
Processa
Inpoint
Endproduct
Endpoint
Pivotask
PrecepTech [not pERcept]
Lucidtech [or Lucitech]
Lucidatum
Lucidata
Lucidseek
SeekTech
Clarifact
Nuprocess
TechAffect
Archifect
Vergent ["on verge" of something/frontier + -gent/form]
CorpEffect
EffectCorp
Techsteer [steer/direction]
SteerTech
Viapoint
Viatech ["by way of"]
Viascope
Determine [w/ suffix, has solid meaning]
Revealex
Revealia
Critech [critical + tech]
ExecPoint
Pivotech [pivotal + tech]
Focaltech
Exigen ["generate" w/ "exigency"]
TechWorks
TechScope
Ambicorp [latin "ambi" (around, about, both sides)]
Ambipoint -
Ambitech
ChronoTech - "time" prefix, as in timely management
ChronoPoint
Mindpoint
iMend
EndeavorTech
Devnova
Innovadev
Archipoint - greek "chief, first"
Envisage „³ Dreamy, visionary.
Neovation ["new" innovation]
Neopoint
EngendCorp [or just "Engend" as in engender, "cause"]
Signatech
SignaCorp „³ Cigna Corp. likes it ¡V I think they sell insurance
ProgressiTech
ProgressiCorp „³ Progressive Corporation. Vague
|
Clarification of Answer by
jbf777-ga
on
24 Jan 2003 13:30 PST
Clarissa -
Thanks for your additional clarification. This is definitely a
challenging question! I'm up to it, but I don't know if I will
ultimately be able to deliver what it is that you're seeking. In that
case, you of course can get a refund. But let's give it a(nother)
shot.
As you have emphasized, your company's function is to assist high-tech
firms to deliver products to market in a timely and profitable way.
"assist" -- guide, steer, direct, point, illuminate?
You said you liked inquiring-ga's suggestion of TechPoint. Let's
analyze this, so we can get on the same playing field.
This is a good sounding name, but does it indicate timing? No. Does
it indicate effectiveness? No. Does it indicate profitable? No.
Does it indicate consulting? No. Does it indicate *high*-tech? No.
Does it indicate function? Only implicitly -- it is ambiguous.
So I was under the impression that a sufficing core name would be one
in the general ballpark of what it is that you do... and this name
could be made clearer by appending words of your choosing.
As you said:
You are using words and stems implying seek, light, new, time, steer,
method, process, vision, clear, around, first. Why? NONE of those
ideas are to be expressed in the name.
Why not? TechPoint -- "pointing" the way? steering the way?
lighting the way? Is not your role to ILLUMinate companies to their
business processes, STEER them in the right direction, give them
METHODS or SCHEMA to fix their problems in the area of bringing things
to market?
Hence, "SchemaPoint." "ModusPoint" -- you're pointing companies to
solutions/methods to change their processes to "deliver products to
market in a timely and profitable way." What's very important, that I
emphasized in my posting, is that *additional words can, and often
times should be appended to the core name to clarify the function of
the business*. This is what is most commonly done.
Therefore, an example of one of my names: ModusPoint.
The term alone, much like "TechPoint," is lacking in fulfilling some
of your requirements. Therefore, I suggested in my posting, that you
should append words/phrases that would help fulfill these
requirements.
For example:
ModusPoint Profit and Timing Solutions, Inc.
IllumiTech Profit and Timing Enhancement, Inc.
EffectTech Time and Profit Solutions, Inc.
You liked "Pivotal" and "Focus".
So does not:
Pivotal Profit and Timing Solutions
or
FocalPoint
How about Profitime Business Consultancy? Inc.
My question is, do you need to have all of these properties that
you're looking for in *one word*? This is why I emphasized that
suffixes appended to my suggestions would make what it clear as to
your function, while retaining the "expressiveness" and "catchiness"
of some of the choices.
I left it up to you to append additional words of clarification to the
core name. Perhaps this is one of the areas of miscommunication.
Would you like me to do this?
Let me know your thoughts..
Thanks!
jbf777-ga
|
Request for Answer Clarification by
ardeacandidissima-ga
on
28 Jan 2003 13:20 PST
Hello JBF -
Let's call a halt. The path you are on is never going to get where I
want it to be. Yes, I am disappointed and will be reinstating my
refund request. To keep the reason short, I still feel that the
question is nowhere near being answered as asked, and I have put
excessive time into clarifications and evaluations that do not seem to
help us converge on the desired result of a name that expresses the
function of my company.
|
Clarification of Answer by
jbf777-ga
on
28 Jan 2003 14:19 PST
Sorry I couldn't be of more help. Hope you find a name! For what
it's worth, here are a few more ideas that I had kicked around...
Profitime concepts and strategies
Analycom
Analytech
Profassist
Lucratech
Lucrassist
Lucratime
Prioritech
Profistream
Lucrastream
|
