Hi! Thanks for the question.
I was able to find the following definitions for each of the terms you
require.
a. Selling Philosophy – “A selling philosophy predominates where the
selling function is most valued. The assumption is that any product
can be sold if enough selling effort is given to it. Marketing’s job
is to sell whatever the organization decides to produce. Although
selling is one component of marketing, organizations driven by a
selling philosophy emphasize selling efforts to the exclusion of other
marketing activities.”
b. Marketing Philosophy - A marketing philosophy suggests that the
organization focuses on satisfying the needs of customers. This focus
applies to people in the marketing function as well as to those in
production, personnel, accounting, finance, and other functions.
Production and selling are still important, but the organization is
driven by satisfying customer needs. Applied Materials reinforces the
importance of a marketing philosophy every payday. ‘Your payroll
dollars are provided by Applied Materials customers’ appears on the
front of every employee’s paycheck.”
“An Overview of Contemporary Marketing”
http://www.mhhe.com/business/marketing/bearden01/graphics/common/ch01.pdf
One example of a selling philiosophy wherein the selling function is
of utmost importance is Amazon.com. It was already mentioned in our
first link but this additional resources will provide additional
information.
“Amazon.com seeks to be the world's most customer-centric company,
where customers can find and discover anything they might want to buy
online at a great price. Amazon.com and sellers list millions of
unique new and used items in categories such as apparel and
accessories, electronics, computers, kitchenware and housewares,
books, music, DVDs, videos, cameras and photo items, toys, baby items
and baby registry, software, computer and video games, cell phones and
service, tools and hardware, travel services, magazine subscriptions
and outdoor living items.”
“Case Study: Amazon.com”
http://digitalenterprise.org/cases/amazon.html
Another tech company meanwhile emphasizes the Marketing philosophy
technique which concentrates on the customer empowerment experience.
The marketing process for Dell.com is emphasized from the front-end
through the back-end to make a seamless online shopping experience.
“Case Study: Dell.com”
http://ecommerce.internet.com/news/insights/trends/article/0,,10417_2013731,00.html
Search terms used:
“selling philosophy” “marketing philosophy” definition strategy
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Easterangel-ga
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