Hello again, Tornell!
Hope you don't mind my answering another question! This one caught my
eye, and lo and behold, it was asked by you!
To begin, if you could please read my answer to this question:
http://answers.google.com/answers/main?cmd=threadview&id=148119
This will give you a background to the reasoning I will apply to
critiquing your site. As always, this answer is not finished until
you're satisfied with it. If you choose to rate this answer, I ask
that you do so after asking for any necessary clarification. Thanks
again for your understanding.
Also, the following is nothing more than my personal suggestions.
Nothing here is meant to criticize.
The opening page of your site has a very nice, commercial appearance.
Good choice of fonts and colors. To streamline it some more, what I
may do is cut down the number of clickable links that are on the page,
and emphasize the essentials. You have something like 13-14 links on
the home page. There must be absolutely no frustration when looking
at the pages, no question as to where to obtain the information the
user is after, and no confusion as to where to go first or how to find
what he's after.
From what I can see of your site, the primary reason for its existence
is to let people find products. The secondary reason is to find out
more about Sievert AB. Everything should be structured and
streamlined for these purposes. Everything else is subordinate and
incidental to this main purpose. Here's how I might revise it:
With these things in mind, on your first page, we have 4 large
headings in the middle, all having equal visual precedence, because
the headings are of the same size, and nothing is emphasized more than
the other. Although we have a pretty clean appearance, and it looks
professional, we don't quite know what to look at. What I might say
is, combine the "Sievert AB - The Burner Specialist" and "Global
Network" headings and paragraphs into one, and make that the top
paragraph, extended the entire width of the page [removing the News
heading]. The "Global Network" heading is nothing more than an
extension of the "Sievert AB - The burner Specialist" heading and can
go together.
Instead of having a "More about LP Gas" link, what I might do is
eliminate that link and make "Liquefied Petroleum Gas (LPG)" clickable
within that paragraph. Have that link then go to the "More about LP
gas" page [which, by the way, should have a "Back to home page" link
on it].
Perhaps take the "More about Sievert AB" link and append it to the end
of that primary paragraph.
Here's how I might write that paragraph:
Sievert AB is one of the world's largest companies specializing in the
production of Liquefied Petroleum Gas-based, high quality soldering
and heating tools for professionals, as well as air valves for comfort
seat systems. Sievert AB has a global network of sales companies and
distributors to serve its customers in various applications including:
sanitation, roofing and road works, cable works, repair and service
works, professional Do-It-Yourself (DIY) and OEM. Read more about
Siebert AB and read the latest news about the company...
"The Read more about Siebert AB and read the latest news about the
company" will take them to the existing "About Sievert" page, where
you can add news about the company. From what I can see, there's not
enough ongoing news to warrant a large spot on your home page.
Under that paragraph I'd put that nice torch image front and center
and perhaps randomize a different image every time a person comes to
the page. This gives a nice added touch; people think there's
activity at this site. Have a simple "Find Your Product" link
underneath that graphic which takes them to
http://www.sievert.se/en/products.htm, where they can search by
product-line, application, flame shape, and air valves. Make the
image itself clickable and link it to that same page.
The http://www.sievert.se/en/products.htm link can be cleaned up by
making the image quality more consistent. The first graphic
underneath "By Product Line" is a very high quality image, with the
very classy white/transparent background. The second one should be
replaced with a higher quality image [again with white background],
and the third one should have the white background. The white
background is very classy and should be consistent throughout the
site. I would have a "List all Products" link, so people can see your
entire product range in one fell swoop -- without having to search or
look in specific categories.
---
For this page: http://www.sievert.se/en/productlines.htm
Classy, however, a little confusing with all the "Sieverts" next to
the product names. I would brighten up the product names, or remove
the Sievert grey writing next to each. I'd also put some significant
space in between each category, as right now they seem to run into
each other a bit. As another option, you might also think about
putting one on top of another rather than side by side. The actual
product pages that they lead to are excellent.
---
For this page: http://www.sievert.se/en/flame_shapes.htm
Excellent! Very classy and clean. Is the Accessories link necessary
here?
---
For this page: http://www.sievert.se/en/applications.htm
Not as consistent classy-wise with the rest of the site. The pictures
themselves are not of the same grade as the Product Lines page. Lacks
the same clarity, resolution and color depth. The last picture is
more like it. Perhaps change font size/boldness.
---
For this page: http://www.sievert.se/en/diy.htm
I would remove the pictures.
---
For this page: http://www.sievert.se/en/about_sievert.htm
[paragraph has a bit of a run-on feel]
To serve our customers' challenging needs we focus on development of
leading edge competence in our special areas with the aim to
strengthen our position as the most innovative supplier of soldering
and heating tools for professionals.
[insert comma after "experience"]
Today, after more than 120 years of development and experience Sievert
AB is one of the world's leading companies specialised in producing a
broad range of high quality and reliable soldering and heating tools
for professionals.
---
Important: Each page should have a "back" link. There should be a
consistent look and feel to all pages in order to maintain a
professional image. This includes font usage, typeface effects,
background colors, text and graphic alignment and other page elements.
I would also try to implement a general "Search site/product" entry
box that's present in a corner of every page.
---
I didn't actually proofread the entire site, but feel free to post
another question for that specific task.
Thanks!
jbf777 |
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