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Q: KMart TV Commerical: "Joe Boxer" shorts ( Answered 5 out of 5 stars,   0 Comments )
Subject: KMart TV Commerical: "Joe Boxer" shorts
Category: Arts and Entertainment
Asked by: ginagal-ga
List Price: $3.00
Posted: 03 Aug 2003 09:42 PDT
Expires: 02 Sep 2003 09:42 PDT
Question ID: 238474
The lead dancer in the KMart Commercial "Joe Boxer" shorts - is he the
same person who was a guest in the house on CBS "Big Brother 3" ?
Subject: Re: KMart TV Commerical: "Joe Boxer" shorts
Answered By: tlspiegel-ga on 03 Aug 2003 13:31 PDT
Rated:5 out of 5 stars
Hi ginagal,

Interesting question... fun research. :) 

The featured lead dancer in the KMart Joe Boxer commercial (which has
everyone talking) is actor Vaughn Lowery.  And, the BB3 contestant was
Marcellas Reynolds: A 34-year-old gay stylist from Chicago, IL.


Vaughn Lowery  (see photo of dancing cast)

"Vaughn Lowery, front, dances with the cast during the taping of a
back-to-school Joe Boxer commercial, Thursday, July 17, 2003 at
Silvercup studios in New York. Kmart Corp.'s 2003 back-to-school
advertising campaign will feature Detroit native Lowery, again
strutting his stuff in the Joe Boxer regalia that made him famous. The
discount retailer said Friday it will begin airing a series of 15-and
30-second television ads highlighting its collection of apparel, dorm
decor and school supplies, with an eyeon attracting teens. (AP
Photo/Stephen Chernin)"


"Joe Boxer Dancing Guy - Who's that black guy dancing in his
underwear? His name is Vaughn Lowery and he is a 22-year-old
Detroit-born model/dancer for Joe Boxer underwear products sold
exclusively at K-mart in the United States. The humorous TV ads have
Vaughn decked out in his skivvies as he wiggles, and prances about in
front of the TV camera to the bouncy bosa nova instrumental tune  "Jet
Sounds" created by Nicola Conte from the "Jet Sound" Album. Vaughn's
cutesy dance style has been dubbed the "Joe Boxer Boogie," is a
fanciful combination of pretending to bounce in place, jump rope, and
prance about while smiling silly toothy grins. Jay Leno of NBC's THE
TONIGHT SHOW spoofed the Joe Boxer TV spots by airing the Joe Boxer
Boogie number during his monologue but with the face of the show's
band leader Kevin Eubanks (a Vaughn look-alike) superimposed over the
dancer's face. The practical joke was well received especially by
appreciative prisoners from the Idaho Correctional Facility who
dropped Jay a letter and..."

Joe Boxer commercial brings Kmart big bucks

Nearly $20 million worth of apparel was sold in first week 


September 4, 2002

* An article in Wednesday's Business section on Kmart and its Joe
Boxer advertising misspelled the name of actor Vaughn Lowery.

"Kmart Corp. has a commercial hit on its hands thanks to a man dancing
around in his underwear.

Detroit native Vaughn Lawry created a buzz about Kmart and its Joe
Boxer line when he boogied in his briefs as part of a campaign to
introduce the irreverent clothing and housewares line at the discount
retail chain. His "Boxer Boogie" has paid off, helping Kmart sell
roughly $20 million in Joe Boxer apparel a week after the line was
introduced on Aug. 2, according to industry sources.

From May 30 to June 26, Kmart averaged $583..." 


"Meanwhile, Lawry has been asked to dance on the CBS's "The Early
Show," WABC-TV in New York and on "Showtime at the Apollo." He was
scheduled to teach EXTRA show host Leeza Gibbons how to do the Boxer
Boogie on Tuesday night."


by Dan Perkins 

"A lot of things are jingling this holiday season - especially the
cash registers at Kmart - thanks in part to a "brother" who loves to
dance around in nothing but JOE BOXER underpants.  The young buff
actor who boogies in Kmart's JOE BOXER commercials is Vaughn Lowery,
although he prefers to use his first name only."


Joe Boxer At KMart - Download video here:

"See the full one-minute version of our TV spot here and catch all of
the great fashion that is available for both Men & Women from Joe
Boxer, exclusively at Kmart."


Friday, July 5, 2002

'Big Brother 3' players revealed 
By JOHN POWELL -- Jam! Showbiz

Marcellas Reynolds: A 34-year-old gay stylist. He is going to "turn
bad situations into positive" ones, and is worried about how he will
be depicted. His favourite hobby is chatting on the phone.

BigBrother3 Official Site

Name:  Marcellas, age 34, single, from Chicago, IL 


Marcellas Reynolds website:


Marcellas Reynolds 

Birth Place: Chicago, IL.
Birth Name: Marcellas Reynolds 

"Marcellas Reynolds was evicted from the Big Brother house after 69
days. His populatity rating at the time of his evition was 66%, making
him the 3rd most popular houseguest on the series! His popularity was
surpassed only by Jason (the "christian virgin"), with a popularity
rating of 86% and Lisa (the winner of the show), with a popularity
rating of 68%. Controversial and out-spoken Marcellas Reynolds was
truly one of a kind. During the run of the show he won "head-of
household" a record 2x and was spared from eviction by Gerry who used
the "power of veto" upon him. Twice nominated, Marcellas won the
coveted "golden veto", which would have give him immunity and kept him
in the house an additional week. Nominated against his best friend,
Amy, Marcellas decided not to use the veto and was evicted by Danielle
and Jason, heretofore members of his own alliance. During his exit
interview, with typical Marcellas elan, he was quoted as saying to
host Julie Chan, "I'm fantastic!"


Marcellas Reynolds ninth to be evicted from 'Big Brother 3' house

"After being nominated for eviction by Jason Guy, the ninth Head of
Household, Marcellas Reynolds was evicted from the BIG BROTHER 3 house
based on the votes of his fellow HouseGuests.

During last night’s first ever live veto meeting, Marcellas, who won
the Golden Power of Veto, enabling him to remove himself from the
block, stunned his housemates when he decided not to use it to save
himself from eviction. After this surprise revelation, Danielle Reyes
and Lisa Donahue immediately proceeded with a live vote. Danielle
voted to evict Marcellas, while Lisa voted to evict Amy. This resulted
in a tie, forcing Jason, as Head of Household, to cast the deciding
vote. Jason ultimately voted to evict Marcellas from the Big Brother

After Marcellas, the fashion stylist from Chicago, learned his fate,
he said his good-byes, left the house and was interviewed by Julie
Chen about his experience. Following Marcellas’s departure, the Final
Four HouseGuests competed to become the next Head of Household.
Danielle won the game to become the tenth Head of Household."


Google Search: CBS Big Brother 3 contestants, Joe Boxer commercial

Best regards,


Clarification of Answer by tlspiegel-ga on 06 Aug 2003 08:50 PDT
Hi ginagal,

Thank you so much for the 5 star rating and tip.  Your question was
entertaining and fun.  :)

ginagal-ga rated this answer:5 out of 5 stars and gave an additional tip of: $2.00
I wish I could afford a tip which would be commensurate with the
quality of the answer; unfortunately, the answer is excellent
(informative and complete) and my social security check doesn't allow
for such excellence.  But Thanks!

There are no comments at this time.

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