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Subject:
Future of Telemarketing
Category: Business and Money > Advertising and Marketing Asked by: brownie-ga List Price: $50.00 |
Posted:
20 Apr 2002 18:27 PDT
Expires: 27 Apr 2002 18:27 PDT Question ID: 2394 |
What are future trends in the outbound telemarketing industry? |
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There is no answer at this time. |
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Subject:
Re: Future of Telemarketing
From: trx430ex-ga on 20 Apr 2002 20:03 PDT |
Hopefully,,,,,,Death on a stick... |
Subject:
Re: Future of Telemarketing
From: mr_zorg-ga on 20 Apr 2002 21:52 PDT |
Wasn't there some law passed recently (at least here in CA), that will require telemarketers to send their Caller ID info? That would be a nice trend for a change... |
Subject:
Re: Future of Telemarketing
From: rob_s-ga on 20 Apr 2002 23:17 PDT |
no law that i know of requiring caller id. telemarketers go out on Hunt groups anyways, and their line is automatically assigned by a dialer. it's not like they're dialing out on the same line each time. as for trends...being in the capital of telemarketing here...look at the ability to outsource telemarketing to people working from home and in rural communities. this is especially true with the advent of newer IP technologies. |
Subject:
Re: Future of Telemarketing
From: pogue-ga on 21 Apr 2002 07:18 PDT |
According to the Direct Marketing Association statistics, sales topped $660 billion in 2001 for outbound telemarketing services. They also say more than six million people were employed in the telemarketing industry in 2001. (1) According to Private Citizen, the telemarketing industry makes 148 million calls per day. So, in my opionion these are pretty high numbers that indicate the telemarketing industry as a whole is growing, but on the other hand... A recent telemarketing survey of over 1.78 million people, over 98% of them reported that the call made them "angry". (2) The National Fraud Information Center reports that consumers lost $5,679,855 in 2000 due to telemarketing fraud. (3) Although the industry growth seems high, the popularity of telemarketing is quite low, and due to deceptive practicies of many phone marketers, consumers will tend to find these calls intrusive. This is clear, seeing how the FTC recently proposed a National "Do-Not-Call" list for consumers to opt-out of the majority of telemarketing calls, and many states have already enacted lists of their own (4) So, before you run out and start a telemarketing campagin, reading the JunkBuster's Direct Marketing Business Section may be of some assistance: http://www.junkbusters.com/business.html For consumers, information about telemarketing practices can be found here: http://www.junkbusters.com/ht/en/telemarketing.html http://opt-out.cdt.org/ http://www.obviously.com/junkmail/ Sources cited: (1) http://www.the-dma.org/government/teleservicefactsheet.shtml (2) http://www.dianamey.com/Telemarketingstats.html (3) http://www.fraud.org/telemarketing/00statsfinal.htm (4) http://www.ftc.gov/bcp/conline/edcams/donotcall/index.htm |
Subject:
Re: Future of Telemarketing
From: wengland-ga on 02 May 2002 13:22 PDT |
Also, something to consider is the globilization of telemarketing. INbound call centers for American and European products have been successfully relocated to India, Indonesia and China. There is no reason OUTbound call centers could also not be relocated. The only barrier is language, and the locals there have proven to be quite receptive to language and voice training. I see the future to be more offshore call centers, with more targeted marketing as databases get better and data mining tools become more powerful. Just my opinion, no facts. Will |
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