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Q: NASCAR Fans' Spending ( Answered,   0 Comments )
Subject: NASCAR Fans' Spending
Category: Sports and Recreation > Automotive
Asked by: charlesjohnson-ga
List Price: $2.00
Posted: 06 Aug 2003 15:26 PDT
Expires: 05 Sep 2003 15:26 PDT
Question ID: 240866
How much money do NASCAR racing fans spend on souvenirs, collectables,
and memorabilia each year?
Subject: Re: NASCAR Fans' Spending
Answered By: juggler-ga on 06 Aug 2003 15:44 PDT

According to NASCAR, racing fans spend about $2 billion on
NASCAR-related merchandise (i.e., clothes, souvenirs, die-cast cars,

"Approximately 200 licensees sell NASCAR products such as die-cast
cars, apparel, hats, clocks and watches. Total annual licensing
revenue for NASCAR is approximately $2 billion."

Another report puts the figure at $1.5 billion.

"...NASCAR racing is considered the number one spectator sport in
America, with an estimated 75 million fans and more than $1.5 billion
in NASCAR branded retail merchandise sales."

search strategy:
nascar, merchandise, million
nascar, merchandies, billion

I hope this helps.
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