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Q: Insect Repellent Sales ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Insect Repellent Sales
Category: Business and Money > Economics
Asked by: paulyt-ga
List Price: $20.00
Posted: 03 Sep 2003 13:15 PDT
Expires: 03 Oct 2003 13:15 PDT
Question ID: 251887
What was the total amount (in dollars)of insect repellents sold last
year in the United States?

What percentage of total sales were for the following three brands?
Off
Cutter
Repel

Request for Question Clarification by bobbie7-ga on 03 Sep 2003 16:03 PDT
Paulyt-ga,

In a recent Business Journal article from May of this year, I found
the size in dollars of the U.S. insect repellant market.

Although I did not locate the exact market share for all three brands,
the article does mention which brand is market leader and which is the
second and third leading brand. I do have Cutter’s market share in
U.S. unit sales.

If this information is of your interest, please let me know through
the clarification feature and I will post my findings as the official
answer.

Thanks,
Bobbie7

Clarification of Question by paulyt-ga on 03 Sep 2003 17:13 PDT
bobbie7-ga,

Yes, this is of great interest to me.  The more information you can
get me, the better.  Unit sales are not available for Off or Repel?

Thank you,

P

Request for Question Clarification by bobbie7-ga on 03 Sep 2003 18:28 PDT
Paulyt,

I did additional research but unfortunately I was not able to come up
with additional data.

I just want to reconfirm the information that I found.

- The size in dollars of the U.S. insect repellant market
- The name of the leading brand of insect repellent
- The name of the number 2 insect repellent
- The name of the number 3 insect repellent

For Cutter’s I only have the market share (percentage) “measured" by
unit sales. I do not have the unit sales for Cutter or the other two
brands.

If you are still interested in the above information please let me
know.

Thanks
Bobbie7

Clarification of Question by paulyt-ga on 03 Sep 2003 18:51 PDT
bobbie7,

Yes I am still interested.  Please post results and thanks for
researching it further.

P
Answer  
Subject: Re: Insect Repellent Sales
Answered By: bobbie7-ga on 03 Sep 2003 19:25 PDT
Rated:5 out of 5 stars
 
Hello again Paulyt,

Thank you for accepting my findings as the official answer to your
question.


According to a recent report by Sam Black in the Business Journal
dated May 26, 2003 the U.S. insect repellent market is estimated at
$200 million.

The leading brand of insect repellent of insect repellent is Off!. The
second leading brand is Cutter, followed by Repel in third place.

 
“Two industry sources estimated that the U.S. insect repellent market
is about $200 million and growing, thanks to the attention paid to the
recent outbreak of West Nile virus and the ongoing threat of Lyme
disease.”

“Three other brands of bug spray have a bigger market share than
Ultrathon  by 3M in the United States; the market-share leader is
Off!, made by S.C. Johnson & Son Inc. of Racine, Wis., and followed by
Cutter and Repel, brands owned by St. Louis-based United Industries
Corp.“

Business Journal: May 2003
http://twincities.bizjournals.com/twincities/stories/2003/05/26/story5.html


------------------------------------------------


From Pest Control Magazine:

Cutter is the second-leading personal repellent brand, representing
approximately 25% of U.S. unit sales.

“United Industries Corp., (known as Spectrum Brands) has acquired WPC
Brands, Inc., headquartered in Jackson, WI. WPC is a manufacturer and
marketer of outdoor health and safety products including Repel insect
repellents.”

(..)
“According to Bob Caulk, United's chairman and CEO,. . .  the
acquisition strengthens our position as the No. 2 insect repellent
manufacturer and marketer in the industry."
(..)

"With the increased attention to West Nile Virus, insect repellent
category-awareness is at an all-time high. Cutter is the
second-leading personal repellent brand, representing approximately
one-fourth of U.S. unit sales.”

(..)

“The Repel brand enjoys great distribution through sporting goods
channels and appeals directly to that demographic with a tried and
true line-up of DEET-based products.”

“Cutter is the second-leading personal repellent brand, representing
approximately one-fourth of U.S. unit sales.”

Pest Control Magazine: December 2002
http://www.pestcontrolmag.com/pestcontrol/article/articleDetail.jsp?id=40473


------------------------------------------------


Retailers see surge in insect repellent sales
By Lorrie Grant and Michael McCarthy, 

“SC Johnson markets the No. 1 brand, Off!”

(..)

“Mosquito-fighting products are a $200 million-a-year market that
includes sprays for the skin and biodegradable insecticides.

This time of year they're sold widely at:

- Discounters. (Wal-Mart and Kmart) 
- Home-improvement chains. (Lowe's and Home Depot) 
- Grocers. Supermarkets and smaller convenience stores are stocking
small-container sizes of repellents for the skin.

USA TODAY: August 2002
http://www.usatoday.com/news/health/2002-08-08-repellent_x.htm


------------------------------------------------


Bob Caulk, chairman and chief executive of United Industries, said the
acquisition of WPC Brands Inc., the Jackson-based marketer of Repel
insect repellents strengthens the company's position as the No. 2
insect repellent manufacturer in the industry. United Industries
manufactures the Cutter brand of insect repellent.

Business Journal: December 2002
http://www.bizjournals.com/stlouis/stories/2002/12/02/daily72.html

Business Journal: December 2002
http://milwaukee.bizjournals.com/milwaukee/stories/2002/12/16/weekinbiz.html


------------------------------------------------


From the Herald Online: 

“West Nile brings brisk sales of bug repellent.”

"Colorado is seeing the biggest impact in terms of sales." 

“Customers are shopping for repellents containing high DEET
concentrations, typically those with 95 percent or more of the active
ingredient.”

Herald Online: August 2003
http://www.heraldonline.com/24hour/business/story/965015p-6757862c.html


------------------------------------------------


Search Criteria:

"Insect repellents" sales Million 2002
Insect repellent market Off! Cutter Repel
U.S. Repellent sales
U.S. Repellent sales by brand
Repellent market share
Repellent major players


I hope this information helps you in your research.


Best Regards,
Bobbie7-ga

Clarification of Answer by bobbie7-ga on 03 Sep 2003 20:44 PDT
Paulyt,

This may interest you:

“Spectrum Brands sales of Cutter and the recently acquired Repel
insect repellent have posted double-digit sales increases in the past
year, mainly as a result of outbreaks of West Nile Virus in the United
States.”

The three major clients of Spectrum Brands are Wal-Mart, Lowe's and
Home Depot, which account for nearly 75 percent of sales.

Business Journal: August 2003 
http://stlouis.bizjournals.com/stlouis/stories/2003/08/04/story5.html

Clarification of Answer by bobbie7-ga on 03 Sep 2003 20:56 PDT
Some interesting facts:

“52 percent of all Americans use insect repellents, spending an
estimated $200 million annually on anti-bug concoctions, according to
SC Johnson.”

“The government spends an additional $0.5 billion a year on mosquito
control.”

“Americans purchase 50 million to 100 million cans of insect repellent
each year.”

Blue Rhino Consumer Products: February 2003
http://www.rhino-net.com/eprise/main/SkeeterVac/pdf/Mosq_Facts_2-27-03.pdf
paulyt-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Excellent answer...just the kind of info I need!

I will be back to use this great service!

Comments  
Subject: Re: Insect Repellent Sales
From: bobbie7-ga on 04 Sep 2003 06:48 PDT
 
Hi, 
I'm glad I could be of help. Thank you for the rating and tip. 
Best regards,
Bobbie7

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