Hello Monaroma,
Between 98 and 99 percent of Americans have a television. Below you
will find the references for these statistics.
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From the Federal Communications Commission:
- 98.2% of Americans own a TV set
“ Second, we note that not all of the new media in a given market are
available to all consumers in the market to the same extent as
broadcast services and newspapers. Broadcast radio and TV are
available free of charge to anyone who makes an investment
in receiving equipment, and much of the public have such equipment;
for example, 98.2% of Americans own a TV set. “
Federal Communications Commission
http://www.fcc.gov/Bureaus/Mass_Media/Orders/2000/fcc00191.txt
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According to a recent survey by Mediamark Research, 98% of Americans
have a television; 82% of those watch "prime time" and 71% cable
programming in an average week.
Source:
American Information Resource Center (AIRC) of the U.S. Embassy in
Warsaw and U.S. Consulate General in Krakow, Poland.
http://www.usinfo.pl/aboutusa/media/
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Warren Direct, a full service direct marketing agency that specializes
in DRTV campaigns states that around 98% of Americans have a
television set.
“Around 98% of Americans have a television set so naturally DRTV is an
extremely effective medium to reach your audience. Combine that
statistic with our skilled, strategic advertising methods and your
DRTV marketing campaign is bound for success.”
Source: Warren Direct
http://www.warrendirect.com/drtv.html
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Direct Response TV also status that 98% percent of Americans have a
television set.
“Any company that needs a Direct Response television advertising
agency probably already knows that Direct Response marketing can
hardly fail. Consider this: Ninety-eight percent of Americans have a
television set. You can't get a much wider audience than that! That
means that there isn't one business in the whole of the United States
that wouldn't benefit from a Direct Response marketing campaign.”
Direct Response TV
http://www.direct-response-tv.com/Need-A-Direct-Response-Television-Advertising-Agency.html
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“Television's Underlying Message Considering 98 percent of Americans
own a television, it is not surprising that television has a
staggering influence on society.”
http://www.ic.ucsc.edu/~pmmckerc/underlyingmessages.html
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“More than 98 percent of Americans own a television set. The average
American watches over four hours of television a day. Most of us know
some of the television shows ranked the most popular in the country,
and if we don't, we can read about it in a newspaper or magazine, or
hear about it on radio or TV. But do we know who ranks the popularity
of shows? Do we know how they conduct their research? Do we believe
their research techniques are sound?”
Florida's Instructional Technology Resource Center
http://www.itrc.ucf.edu/webcamp/final_projects/shearer/learning.htm
Ninety-eight percent of Americans own a television.
http://216.239.39.104/search?q=cache:LrqshMIlGDAJ:garyrutledge.com/AmFedGov/AFGStudyGuide/AFGMTSGdpfv.htm+%22+*+*+Americans+own+a+television%22&hl=en&ie=UTF-8
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A number of sources state that 99% of homes in the United States have
a television set.
From PBS Kids:
“Research tells us that 99% of homes in the US have a television set.
Sixty-nine percent have two or more. And, 33% have three or more!
Television is a part of our daily culture, and serves as a window to
the world for many families and young children.”
PBS Kids
http://pbskids.org/teletubbies/faq.html
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The following numbers come from the National Cable &
Telecommunications Association, as of 14 August 2001:
“102,184,810 million households in the US have a television.”
Source: Analysys Consulting
http://www.analysys.com/default_acl.asp?Mode=article&iLeftArticle=913&m=&n=
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“99 % of homes in the U.S. have a TV and 88% have more than one.”
“64% of children in the U.S. watch TV for at least one hour per day.
In a typical day, the average amount of time children spend watching
TV is 2 hours and 45 minutes. “
KEET-TV: Redwood Empire Public Television
http://www.keet.org/kids/rtl.cfm?title=mediafacts
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I hope these statistics help you in your research. If anything is
unclear with my answer, please ask for clarification.
Best Regards,
Bobbie7-ga |
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