Soymilk
The cost of a product is not only the cost of the raw materials that
go into a product. In point of fact, these costs are often
insignificant compared to overall costs. Everyone has heard of how
little the cost of wheat factors into a loaf of bread,
"One bushel of wheat can produce 71 loaves of bread, Kiser said. The
cost of wheat in each loaf ranges in price from 5 to 8 cents. If wheat
prices rise, the cost of the wheat in the loaf of bread goes up by 2
cents. "
http://www.kstatecollegian.com/issues/v100/su/n163/city-wheatprices-classen.html
For soymilk, I'm going to use Vitasoy as my example below.
If you just look at soymilk factory costs, Vitasoy runs a healthy
55.9% gross profit. For factors that go into factory costs (see
citations 1 and 2).
And if you looked only at that figure, you would say, that Vitasoy
could cut what they charge retailers for their products in half and
your local store **would pass the savings** on to you.
Ahem.
Not.
In reality, the local store would pocket the difference as their
pricing strategy is to charge a premium for soymilk versus cow's milk
And it works - because you buy.
However, we don't have to worry about the local retailer's moral
dilemma as Vitasoy loses money in the United States (even with a 55%
gross profit) once you add in all of their marketing, selling,
distribution, and administrative and financing costs. See citation 3.
USA Subsidiary continues to loss money
Hong Kong $ '000
2003 2002 2001
(35,401) (51,573) (23,699)
The single biggest cost was new product launch for refigerated soymilk.
Now you may think this is terrible! The cost of goods sold in the
United States have almost nothing to do with the cost of raw materials
that go into those goods.
Start Personal Opinion -- --- -- In point of fact, this is one of the
greatest economic achievements in human history. It has lead to the
widespread distribution of wealth and the creation of a middle class
society.
Think about what it would be like if raw materials were half the cost
of a product. Who would get the money?
The farmer (farm factory) or the miner (mining company). But the
number of people who work at farming and mining is well under 5% of
the workforce -- and if half of all the money in the United States
would flow into their pockets (or, more accurately, the pockets of
companies that own the farmland and mines) then the
salaries/income/wealth of everyone else in society would have to be
cut drastically. It would probably decimate the middle class.
There is a reason why no large scale middle class society was possible
before the Industiral Revolution.
End of Personal Opinion.
I hope these references prove helpful in understanding the
non-intuitive nature of capitalism as it applies to soymilk costs.
----------------------------------------------------
Citation 1
TECHNOLOGY OF PRODUCTION OF EDIBLE FLOURS AND PROTEIN PRODUCTS FROM SOYBEANS
FAO AGRICULTURAL SERVICES BULLETIN No. 97
Food and Agriculture Organization of the United Nations Rome 1992
CHAPTER 8
SOYMILK AND RELATED PRODUCTS
http://www.fao.org/docrep/t0532e/t0532e00.htm#con
Go to reference for complete cost of plant equipment.
http://www.fao.org/docrep/t0532e/t0532e15.htm
EXAMPLE 5:
Soymilk Plant, INTSOY (Illinois) process,
220 liters/hr.
Source: BAR EXPORT/IMPORT, INC. URBANA,ILLINOIS
Date: 1990
TOTAL, F.O.B. Seymour Illinois,Export crated: $ 220,052.00
OPTIONS- BUDGET ONLY
Blending- for different flavours
(using the same packaging as soymilk) $ 38,000.00
Yogurt a.) 72 quarts/24 hours, manual filling $ 12,000.00
b.)144 " " " $ 22,000.00
Ice Cream- 100 Gal./hr., semi-automatic filling,
100% overrun. $ 45,000.00
------------------------------
Citation 2
For detailed economic information, including total capital
requirements and operating costs, we refer you to Alfred Batholomai's
"Food Factories" (VH Verlagsgesellschaft, Weinheim, Germany) which
contains chapters covering a complete Soybean Oil Extraction Plant, a
Soybean Oil Refinery, a Tofu Plant and Soymilk Plant.
---------------------
Citation 3
Vitasoy Annual Statements of Profit/Loss
2002
http://events5.broadcastone.net/0345/20020710/pr_eng.pdf
2003
http://www.vitasoy.com/en/pdf/Vitasoy_e_030709.pdf
USA Subsidiary continues to loss money
2003 2002 2001
(35,401) (51,573) (23,699) |