Dear Martin,
Here is the additional research that I posted as a comment in your other question.
An example of tactile branding could be the Coca Cola bottle. Given
the unique shape of the bottle, it can even be recognized in the dark.
From the Corporate Design Foundation:
?We need a new bottle - a distinctive package that will help us fight
substitutions...we need a bottle which a person will recognize as a
Coca-Cola bottle even when he feels it in the dark. The Coca-Cola
bottle should be so shaped that, even if broken, a person could tell
what it was..." wrote the company's legal counsel in 1915, urging
management to develop packaging that could be protected by trademark
and patent laws. In response, the now globally celebrated contoured
glass Coke bottle was born.?
http://www.cdf.org/cdf/atissue/vol2_2/cocacola/cocacola.html
?The Coca-Cola Company had to think of something to make them
different from these competitors. In 1913 it decided to change the
shape of the bottle. It had to be a bottle with a unique shape that
you could even recognize in the dark, just by touching it. With this
goal in mind, the Root Glass Company in Indiana developed the famous
bottle we now all know.
?The Coca-Cola Company spoke of the "Contour Bottle", but the public
gave it a different nickname: "The Hobbleskirt". In those days, the so
called hobbleskirt (long skirts, tied together at the ankles) was very
popular.?
?The bottle was such a commercial and artistic success, that it
received a place at the Museum of Modern Art in New York.?
http://www.delerium.demon.nl/cocacola/bottle.html
"The Contour Coca-Cola Bottle became one of the few packages to achieve
trademark status by the U.S. Patent Office. Today, it's considered the
most recognized package design on the planet.....yes, even in the
dark.?
Contourbottle.com
http://www.contourbottle.com/history.htm
Search criteria:
Coca-Cola bottle "in the dark"
Thank you
Bobbie7 |
