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Q: A good story ( No Answer,   1 Comment )
Question  
Subject: A good story
Category: Business and Money > Advertising and Marketing
Asked by: lindstrom-ga
List Price: $35.00
Posted: 14 Apr 2004 19:03 PDT
Expires: 14 May 2004 19:03 PDT
Question ID: 330402
Hello there - It's me again.
This time I'm looking for a good brand story. Here's the reward:

Good story = $10
Great story = $ 15
Fantastic story = $ 35

Below is an example of a $ 35 story! (For you to get an idea about
what I'm looking for)

The pizza place went a different route to create attention. Instead of
spreading money between off- and online ads, it spent the entire
budget on radio. The spots were simple but extremely effective. So
effective, the restaurant's increased business caused most of the
local competition to shut down.

How'd it do it?

Instead of offering discounts or merely promoting its URL, the pizza
place's radio ads asked listeners to tear out all the pizza-restaurant
pages from their yellow pages and bring them in. In return for the
pages, customers received a free pizza of their choice and a sticker
with the restaurant's URL.

Very clever!

Because the contact information for all the other pizza joints in town
disappeared from customers' primary reference source, only one set of
contact details was left in households that complied: the URL for the
restaurant that dreamed up the promotion. That single outlet is now a
franchise.

Good luck,

Martin
Answer  
There is no answer at this time.

Comments  
Subject: Re: A good story
From: easterangel-ga on 14 Apr 2004 21:09 PDT
 
Hi again lindstrom-ga!

You might want to take a look at the rest of the stories in my answer
to grassroots marketing campaign.

http://answers.google.com/answers/threadview?id=319834

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