Personal question for bobbie7-ga

Question ID: 330595

Dear Brudenell,

Thank you onmce again for accepting my suggestions in your question
about branding #2.
http://answers.google.com/answers/threadview?id=330595.

I am reposting my researh below for you.

------------------------------------------

Here is some interesting information regarding loyalty programs.


Kiosk-based loyalty program

This is a Kiosk-based loyalty program for restaurants that will expand
to include pharmacies as well.

?With IFY?s technology, diners will swipe radio-frequency
identification tags made by Texas Instruments to check themselves in
at wall-mounted kiosks placed in restaurant lobby areas. They will
simply enter the number of guests in their party on a touchscreen, and
be rewarded with personalized service and special offers.?

(..)

?Hyman said his company will expand the kiosk loyalty program to other
retail sectors including theaters, golf shops, car servicing and
sales, dry cleaners, pharmacies and specialty shops.?

Kiosk Marketplace
http://www.kioskmarketplace.com/news_story.htm?i=15597


============================================


New loyalty programs boost sales at Drugstore.com

This article describes the new three part loyalty program that
Drugstore.com started last year. This resulted in increased sales.


?After testing various loyalty-geared offers online, Drugstore settled
on three elements. They include ?Drugstore Dollars,? a rebate credit
on future purchases; ?Diamond Deals,? promotional offers that are
personalized according to customer behavior; and free shipping on
offers of $49 or more. Drugstore launched the three-part program with
slightly different objectives for each element, Drugstore?s manager of
customer retention Ramer Holtan tells Internet Retailer.?

You may read the full text here:
http://www.internetretailer.com/dailyNews.asp?id=9346


============================================


LOYALTY "SHOPPING GUIDE" by Adams Business Media, Inc

This is a comprehensive listing of the majority of the loyalty program providers. 

Each listing provides:

- Program options
- Additional services
- Costs
- Man-hours per week at store level
- Benefits for customers
- Benefits for retailers
- Difference between this loyalty program and competitors'
- Full contact information of provider
http://www.petroretail.net/npn/2002/0211/0211loy.asp


============================================


What drives consumer participation to loyalty programs?
By K. De Wulf
27 pages

The study holds major implications for the design of successful
customer loyalty programs.

Vlerick Working Papers 
http://www.vlerick.be/research/workingpapers/2002-2.pdf


I wish you the best of luck on your project.

Sincerely
Bobbie

---

Clarification of Answer by bobbie7-ga on 16 Apr 2004 19:04 PDT

Brudenell,

HEre's another article that might interest you.

How to promote your business with low-cost events and clever stunts 
By Dr. Kevin Nunley 

?Creative events and stunts have been around forever. Because they
combine fun and creativity with very low cost, they are still a
marketing strategy you shouldn't miss. Use events to stretch your ad
budget, to punctuate your regular advertising, and to give your
marketing a high-profile lift.?

Note: this article was originally written for DEMC e-magazine

You may read the complete article here:
http://www.stickysauce.com/articles/advertisingpromotion/promotesiteforfree.htm

--Bobbie7

Thanks again!!! & I appreciate the supplementary

Thanks Brudenell for the tip and nice rating!
--Bobbie7