We are looking for case studies or examples of brands, products,
companies or even media companies targeting latinas in the US,
particularly latin Moms.  We are interested in any examples,
commentary, awards, etc.  The more specific the information the
better.  Please direct us to brands who are doing great marketing to
Hispanic/Latin Moms.  Thanks.

Hi silverstork,
  
Hispanicare - "HispaniCare?, a division of DrTango, Inc., is the
leading provider of Hispanic-directed marketing and communications
services to the U.S. healthcare industry. We assist our clients in:
* Marketing to the large and fast-growing U.S. Hispanic population 
* Communicating more effectively with Spanish-speaking patients and consumers  
* Developing one-on-one relationships with targeted health consumers 
* Improving the health and healthcare utilization by Hispanics
Ultimately, we empower our clients to efficiently and ethically
increase revenues, lower costs, and comply with Federal regulations as
they serve this highly diverse, bilingual market."
http://hispanicare.com/about.asp
  
"HispaniCare? products and services provide you with effective and
cost-efficient ways to communicate with Hispanics. We develop,
implement, update, host, and promote your Spanish health services and
online resources, with no need for you to hire additional personnel.
Through the translation and development of health websites, content,
and applications, HispaniCare? offers a complete Hispanic marketing
platform to create relationship building opportunities with this
increasingly important demographic group."
http://hispanicare.com/prod.asp
  
  
Latina - http://www.latina.com/
Online magazine that provides beauty, fashion, and all kinds of
information for Latinas.
  
  
Garnier Fructis "Look like a Latin Billboard Star Contest"
"Garnier Fructis, as proud sponsor of the Latin Billboard Music
Awards, invites you to participate in a raffle where you can win an
Exclusive Bag (just like the one the Latin Billboard stars receive!)
with Garnier Fructis products valued at over $100.00, that includes:
male and female tank tops, a shower brush, shampoo and conditioner,
Full control Non-aerosol Hairspray Strong, Wet Shine Gel, and
Smoothing Milk."
http://www.latina.com/v3/2004/april/events_fructis.html
  
  
Latinastyle - http://www.latinastyle.com
This site provides a mix of Hispanic cultural, career, business,
fashion and entertainment news devoted to the contemporary Hispanic
woman.
 
  
Latinabride - http://www.latinabride.com
A site designed to help plan weddings and provide tips to Latinas for
the special occasion.
  
  
Latinoflavored - http://www.latinoflavored.com
An English-language site focusing on Latinas. Includes articles,
poetry, job postings, and a calendar of events, among other features.
  
  
Cadamujer - http://cadamujer.starmedia.com/mujer
A Spanish-language site offering interactive community tools and
services, as well as local and international information, for the U.S.
Latina.
  
  
Salud Latina - http://www.saludlatina.com
A health Web site in Spanish that includes separate sections for men,
women, children and elders. The site also includes a directory of
illnesses, a first-aid guide, online forums, free e-mail, and even
medical jokes.
  
  
The National Latina Institute for Reproductive Health
"The mission of NLIRH is to ensure the fundamental human right to
reproductive health for Latinas, their families and their communities
through education, advocacy and coalition building."
http://www.latinainstitute.org/
  
  
Latin pop star Thalia launches new magazine
"The 120-page magazine will be distributed nationally and have an
initial target circulation of about 100,000. It will be printed in
Spanish, focusing on Thalia's main fan base, Hispanic women aged
18-35, who are largely unserved by print media, Zakim said."
http://www.azcentral.com/ent/celeb/0414thalia.html
(paragraph 5)
  
The Official Thalia website - http://www.thalia.com/index.php
  
  
Cristina Campbell Enterprises
647 W Ave L-14, Lancaster, CA 93534
Phone: (661) 723-2828
Email: campbell@ca-connection.com
 - American made skin care products specially formulated for Latinas
  
  
Los Angeles County Department of Health Services HIV/AIDS PROGRAM CASE STUDY:
  
"Background
Within Los Angeles County, Latinos are emerging as the largest single
group among newly diagnosed cases of AIDS. To raise awareness about
AIDS among the Hispanic community, LAGRANT COMMUNICATIONS was hired to
provide advertising and public relations services.
Target Audiences
Monolingual and bilingual Latinas between the ages of 25-40.
Target Market 
Los Angeles County
Objective 
To educate Latinas in Los Angeles County about HIV/AIDS and the
importance of being tested.
Create an advertisement campaign for Latinas.
To reach a minimum of 300,000 Latinas through mass media
advertisements by the first month the campaign."
http://www.lagrantcommunications.com/casestudy_aids.htm
  
  
The Anna María Arias business fund to help Latina business entrepreneurs 
http://www.gdhcc.com/info/anna.asp
  

"Latina Mami is a community-based, non-profit organization for Chicana
and Latina mothers and their families. Latina Mami was founded in 2000
by Gloria Perez-Walker, a young Chicana mother who saw the need for
Latina mothers to build community for themselves and their children.
(..)
LATINA MAMI'S MISSION
To build healthy communities and support networks for Latina mothers
and their children by providing resources, support, and education.
http://www.latinamami.com/default.php?c=about
  
  
¡Salud! Guía integral para la mujer latina, cuerpo, mente y espíritu (book)
"A guide to women's health written by and for Latinas with the
guidance of the National Hispanic Women's Health Initiative, this book
integrates the personal aspects of Latinas' lives with reliable
information on their reproductive health and common conditions such as
arthritis, diabetes, heart disease, depression, and breast and
cervical cancer. Diet, weight modification, and exercise information
in the final section bring the picture of Latina health full circle."
http://www.amazon.com/exec/obidos/tg/detail/-/006095261X/104-1715929-3896712?v=glance
  
  
Real Cosmetics - http://www.realcosmetics.com
Offers cosmetics for women of color
  
Testimonial:
"My name is Elizabeth and I am a Mexican woman. I've always have a
really hard time finding the perfect red lipstick, they're usually too
pink but sometimes they're a little orange. And I'm also an in between
in foundations, because I'm light but not really light its hard to
find the right foundation and powder. I am currently on a mission to
find a light, natural looking lipstick which isn't too pink or bright.
As a Latina woman, I have extreme difficulty finding the right colors
for my complexion. Thank you so much for starting this makeup line. I
wish you the best of luck! Sincerely,
Elizabeth Berkeley, CA"
http://www.realcosmetics.com/testimonials.html
  
  
Sascha Cosmetics
 "Hi, I?m Wendy Fitzwilliam, Official Spokesperson for Sacha
Cosmetics, the brand I wore when I was crowned Miss Universe 1998.
Sacha is a makeup artist?s dream. Our makeup colors are out of this
world and our yellow-based foundations match today?s diverse skin
tones more perfectly than any other brand. It is the first brand of
cosmetics to so perfectly match such a wide variety of complexions.
Sacha was the Official Cosmetics of the 1999 Miss Universe Pageant and
the 2000 and 2001Miss USA Pageant.
From my experience, most Caucasian and all Asian, Latin and African
women have yellow-based skin. To get that sophisticated, natural look,
we must wear a foundation with a yellow base.
Yellow Based Foundations
This is why Sacha is so perfect for me. Our foundations are
yellow-based and leave my skin flawless and natural-looking."
http://www.sachacosmetics.com/aboutus.htm
  
  
Bonita Cosmetics 
"In the vast and colorful world of cosmetics, Rosemary Garcia saw a
void: a cosmetic line for Latina women and women of color.
Garcia had all the appropriate experience. She had worked at Nordstrom
for six years as an executive manager, and for four years as a
representative for a cosmetics company, where she sold to Macy's,
among other department stores. She felt confident she could enter the
cosmetic arena and fill that void with her own beauty line.
Naming the line "Bonita," which means "pretty" in Spanish, Garcia
started her company on the Internet in 2000. During her first year,
she conducted marketing research via the web, tracking orders and
having customers sign up for monthly newsletters. "I signed up more
than 50,000 people in three months," she says. "I know exactly who my
customers are, where they are living and where they are shopping."
Bonita cosmetics founder Rosemary Garcia has created her first vendor
shop at Macy's Herald Square.
(..)
Bonita's presence has grown to 20 Macy's stores since Garcia
introduced it 21/2 years ago. "It's been such a tremendous response
from women who say, 'This is exactly what I've been looking for.
Finally, something for us Latina women. About time!' " says Garcia."
http://www.visualstore.com/index.php/channel/31/id/7016
  
  
"Diane Stockwell is the Publisher of Globo Libros. With ten years?
experience in book publishing, and five years? experience
concentrating in the Hispanic and bilingual market, Ms. Stockwell is
highly attuned to the needs and profile of this growing audience. A
graduate of Wesleyan University in Middletown, Connecticut, she is
fluent in Spanish and Portuguese. Ms. Stockwell began her publishing
career at Warner Books in 1991. She conceived of and developed the
first two bilingual projects published by Warner, valued at over
$500,000. She was then recruited by Kensington Publishing to develop a
line of bilingual women?s fiction aimed at Latinas in the United
States, which she named Encanto romances."
http://www.globolibros.com/abouttext.htm
  
Here's one of the Encanto romance books
http://www.amazon.com/exec/obidos/tg/detail/-/0786006684/104-1715929-3896712?v=glance
  
  
Nueva Vida
A nonprofit organization aimed at Latinas whose lives are affected by
cancer. Advocates and facilitates cancer care for all Latinas. It
provides direct cancer support services in Washington, DC metropolitan
area.
www.nueva-vida.org
  
  
Catalina
"Tired of the portrayal of Hispanic women by media and entertainment
(seen mostly as "maids" in Manhattan, spicy sex objects, etc.), Latina
print journalist Cathy Areu wanted to show another side of this
diverse and exciting group. In 2001, she founded CATALINA to portray
Hispanic woman as they are. Today's Latina is a smart, strong,
sophisticated, savvy mother, wife, daughter, and sister.
CATALINA is a bimonthly English-language, national lifestyle magazine
targeting these Hispanic American women, ages 24 and older. CATALINA
tells the stories of Hispanic women like no other publication can, or
will. It's more than a magazine. It's much more."
http://www.catalinamagazine.com/aboutus.htm
  
   
"Caraballo-Pérez became part of a group of organizations and women
with a very simple plan of action. They want people to send them their
old cell phones.
"We are collecting them. These phones will be programmed by Verizon,
no matter what type of phone it is, to call 911," and the phones will
be given to abused women, Caraballo-Pérez said.
With thousands of women at risk who cannot find assistance or do not
know where to look for it, a cell phone to call for help could be a
godsend.
"Domestic violence is an issue very close to my heart," said Nancy
Santiago-Negrón, an officer of the Philadelphia School District and
one of the main organizers of the cell phone effort. "My mother was a
victim of domestic abuse, and as a child I could do nothing to help
her."
(..)
The cell phone plan is designed for Latinas, but they are not the only
ones at risk."
http://www.nydailynews.com/boroughs/story/179241p-155810c.html
  
  
Latinas in Business National Latina Business Women Association
http://www.nlbwa-la.com/default.asp
An Organization For Latina Entrepreneurs, Executive and Professionals
    
  
Another site that may interest to you:
  
"Marketing to U.S. Latinas" Conference (May 18 - 19, 2004 Miami, FL)
http://www.iqpc.com/iowa-robot/document.html?topic=236&event=4539&document=38984
  
  
I hope this helps!
  
Best regards,
  
jackburton-ga
    
 
  
SEARCH STRATEGY:
target market latina OR latinas 
"Latina Style Magazine"
"hispanic magazine"
thalia latina magazine
market "for latinas" 
"for latinas" mothers 
"for latinas" moms
"for latinas" brands
BONITA "Rosemary Garcia"
"designed for latinas"

---

Request for Answer Clarification by silverstork-ga on 20 Apr 2004 15:39 PDT

This information is great!  One additional question ... in your
'information travels' did you come across any very American brands who
have built marketing around latina moms/women?  Any of the sources you
site a good place to look for that information?  How about any awards
for marketing to latinas?  I didn't see this info after first review
and I thought I'd check.  Thanks so much ... very thorough response.

---

Clarification of Answer by jackburton-ga on 21 Apr 2004 06:14 PDT

Well I gave it another go, and I did find more information including
this reference to Calvin Klein's interest in launching a new fragrance
targeted at Latinas:
  
"Calvin Klein ? Unilever Personal Products Group USA http://www.unilever.com 
Study Design ? Market Reader Pro? assisted Calvin Klein by providing
time critical market research. We conducted a study using an online
survey to reach a nationally representative sample of young women
between the ages of 14 to 29. The first task at hand was to classify
(quantify) the responses that those in this age group had to a newly
released advertisement that was targeted at them. Among this age
group. Secondly, the study clarified the responses of this demographic
group to several potential Actor/Actress - models that Calvin Klein
was considering for a new fragrance launch targeted at the American
Latina marketplace.
The study was of interest as it contains an elaborate randomization
system. The order in which participants viewed the images of the
different models was highly specialized.
Study Outcome - Client confidential information"
http://www.marketreaderpro.com/clients_01.html
  
Salma Hayek signed a lucrative deal with Avon, which might also
interest you to read
http://www.hispanicsurf.com/newsroom/2004/Hayek_Salma_signs_Avon_deal-020504.htm
  
  
Chain stores target Latina shoppers
STARS INSPIRE THALIA, PEREDA LINES
(..)
Latina singer Sodi, named one of People en Espanol's ``25 most
beautiful people'' in May, is the personality behind Kmart's trendy
Thalia (pronounced ta-LEE-a) line. And Cuban-born Lucy Pereda -- whose
lifestyle TV show, ``En Casa de Lucy,'' has earned her the nickname
``the Hispanic Martha Stewart'' -- is the inspiration for Sears'
elegant Lucy Pereda collection.

Latinos make up nearly 20 percent of Sears customers, and the new line
was created with the dramatic flair of Latinas in mind, says Sandra
Diaz, Sears' director of multicultural marketing.
(..)
Latina singer Sodi, named one of People en Espanol's ``25 most
beautiful people'' in May, is the personality behind Kmart's trendy
Thalia (pronounced ta-LEE-a) line. And Cuban-born Lucy Pereda -- whose
lifestyle TV show, ``En Casa de Lucy,'' has earned her the nickname
``the Hispanic Martha Stewart'' -- is the inspiration for Sears'
elegant Lucy Pereda collection.
Latinos make up nearly 20 percent of Sears customers, and the new line
was created with the dramatic flair of Latinas in mind, says Sandra
Diaz, Sears' director of multicultural marketing."
http://www.siliconvalley.com/mld/mercurynews/entertainment/7092499.htm?template=contentModules/printstory.jsp
  
  
"Hispanic women watch slightly more television than men, according to
Focus: Latino, a new research report by Horowitz Associates. Hispanic
women also choose what brands to buy, what clothes to wear and what
cable channels to watch, says Barbara Ruano, founder of Crossover
Interactive & Advertising.
Gems TV, a cable network owned by mainstream Spanish-broadcaster
Telemundo Communications, relaunched as Mun2 (pronounced moon-dos)
last week to target younger Hispanics. Featuring new programs such as
Enamorarte and New Wave, Mun2 has reconfigured the traditional
fantasy-laden telenovela (soap opera) to suit the more realistic
tastes of young Hispanic women, says spokeswoman Claudia Santa Cruz.
Galavisión, a bilingual cable network owned by Hispanic broadcaster
Univision, also plans create programming aimed at the ?New Latina.?
The network plans to air an hourlong talk/lifestyle show, tentatively
called Cuatro Marias and Mary, in the second quarter of next year,
says Lucia Ballas-Traynor, Galavisión's general manager. Since the
cable channel already has access to some of Univison's prime-time
telenovelas, it wants to find alternative shows that meet the needs of
Latinas between the ages of 12 and 34.
Other emerging networks are also looking to provide new programming
that will draw young Hispanic women.
VidaVision, which launched in the U.S. on aggregator OlympuSAT's
Hispanic Pack in May, airs a traditional telenovela called
Inolvidable, which uses an interactive component to try to target the
market, says Tom Spyker, president of VidaVision. Women can log on to
VidaVision's website and comment on the show or answer questions on
what they think will happen. (..)
Hispanic Television Network also wants to fill the informational
programming void for U.S. Latinas, says Luis Estrada, SVP of
programming and program acquisition for HTVN.
Estrada may buy a show called Cocinando con Las Estrellas, or Cooking
With the Stars, which follows a Mexican chef in Los Angeles who makes
Latino celebrities' favorite dishes.
While telenovelas have been the traditional female-based lure for many
Hispanic moms, they don't carry as much weight in a mixed-culture,
multilingual family in the U.S., Estrada says. ?They like the soap
opera thing, but we want to bring it into the 21st century. We are
looking for the next wave of entertainment.?
USA Networks targets a slightly older Latina, from ages 25 to 45, with
Home Shopping Espanol. The channel, which launched last year, debuts
new products such as lines of jewelry related to specific Latino
cultures."
http://www.broadband-pbimedia.com/cgi/cw/show_mag.cgi?pub=cw&mon=101501&file=remote_one_hand.inc
  
    
  
Other sites / products / services aimed at Latinas:
    
"Dian Malouf ROCKS the LATIN world with?SPANISH RINGS! 
Internationally known Jewelry Designer Dian Malouf creates a line of
sterling silver rings targeted at the growing LATINA market (45$
retail)"
http://www.prweb.com/releases/2002/3/prweb35844.htm
  
Dian Malouf's website - http://www.dian-malouf.com
  
  
Sex toys made for Latinas:
"Video Team, the leader in producing adult ethnic-themed movies,
announced today that they, along with adult novelty manufacturer;
California Exotic Novelties have signed an exclusive deal with 19
year-old Latina sensation, Daisy. With the signing of the
Mexican-American adult star to an exclusive contract, both companies
extend their commitment to the ethnic market.
(..)
Equally excited about the marketing possibilities of an exclusive
Daisy/Latina line is California Exotic Novelties' Founder, Susan
Colvin, "We're thrilled to have Daisy aboard. Not only is she
gorgeous, but she's intelligent with a fresh perspective about adult
toys. We plan to have her active involvement in the creation of her
signature line. (..)
With her unbridled youthful enthusiasm, Daisy offered, "This is a
dream come true for me. I had my sights set on [signing with] Video
Team from the beginning. Everything about them is first class: their
movies, their boxes, all of their ads. I'm verrry excited. I look
forward to acting out my sexual fantasies in our upcoming movies. One
thing I promise to all of the fans is to be real. Bottom Line - I love
to have sex and anybody who watches me on screen will see that. I
think Video Team and I are a perfect match." Also, I think it's about
time some sex toys were made for Latinas."
http://pornindustrynews.com/contract_girls/contract_girls0300/030523Daisy-sinc.html
   
   
The Hispanic Business Women's Alliance (HBWA) - http://www.hbwa.net
International Resource Directory for Hispanic Women Entrepreneurs 
On-line International Resource Directory of organizations and
businesses that provide business services that can help Hispanic Women
Entrepreneurs planning to start or expand their business.
  
  
Fórmula Latina to hit Miami stores in spring
(..)
"Fórmula Latina Hair Care will hit Miami's store shelves next spring
with 12 products designed for all types of Hispanic hair -- from long
and silky to tight and curly.
The new product line is being manufactured by JossClaude Products, a
Chicago-based partnership between Mexico's JossClaude hair salon chain
and beauty school and U.S. cosmetic executives.
''It's not a product that's come out of Mexico,'' said Cristina
Benítez, president of Lazos Latinos in Chicago, which is marketing the
products. ``It's a product that was created specifically for Hispanic
women. It's been in development for a year.''
http://www.miami.com/mld/miamiherald/business/7323182.htm?1c
  
  
Lindisima.com - http://www.lindisima.com
Lindisima is the point of beauty and wellness for Hispanic women.  We
provide complete advice on creating the spa experience at home
  
  
Latina Bodas - http://www.latinabodas.com
Online Bridal Shop for Latinas (Bilingual)
  
  
Patria Fashion - http://www.patriacollection.com
Patria embodies the fusion of fashion and culture through the use of
concepts intrinsic to the Latino experience. Each design is directly
influenced by the classic, traditional styles of Latin America and the
Caribbean. Patria is a fashion house which allows its customers to
head boldly into the future while proudly draped in their past
  
  
Latin Women International - http://www.latinwomenintl.com/
Latin Women International, Inc. is a matchmaking service, introducing
men from all parts of the world to Honduran women for the purpose of
romance, dating and marriage.
  
  
  
I didn't really find anything about awards for marketing to latinas,
but these sites may be worth browsing:
  
Association of Hispanic Advertising Agencies
http://www.ahaa.org/
    
Hispanic Advertising Awards 2003
http://www.adage.com/news.cms?newsId=38657
   
Hispanic PR Wire - Marketing
http://www.hispanicprwire.com/index_in.php?cha=13
  
  
Hope that helps!
  
JB

Thanks.  Great work.

Hello, I just wanted to add a few more ideas.  I don't know if you're
interested in receiving more researched information.  If so, please
let me know and I can post more.  Also, this is my first time working
on Googles Answers so I don't know how I would get paid for providing
researched information.  Please advise.  Thanks

Check out Procter & Gamble's website at
http://www.pg.com/

 P&G is a member of several strategic organizations dedicated to
expanding supplier diversity development, including the National
Minority Supplier Development Council, the U.S. Hispanic Chamber of
Commerce, and the Women's Business Enterprise National Council.


 P&G Brazil's Consumer Relations team is in the lead, according to top
Brazilian consumer magazine Consumidor Moderno. The magazine named the
team "Best Consumer Relations Service" among companies that
manufacture and distribute diapers in Brazil. Consumidor Moderno
tested the consumer relations quality of four diaper manufacturers via
800-line and email, calling and sending repeated messages to check the
consistency of service. The final evaluation of P&G's Consumer
Relations team was...

 Washington DC, December 20, 2001 - The League of United Latin
American Citizens National Educational Services Centers (LNESC)
announced the expansion of the LNESC Young Readers Program. Thanks to
a $50,000 grant made by Procter & Gamble through its Avanzando con Tu
Familia (Getting Ahead with your Family) initiative, this program will
now reach Miami, FL; Chicago, IL; Corpus Christi and El Paso, TX;
Pomona, CA; and Kansas City, MO.

The joint effort by LNESC and Procter & Gamble hopes to underscore
that establishing a love of reading in children at a young age lays
the foundation for future success and has a direct correlation with
staying in school. This is important since statistics show that more
than two in five Hispanics have not graduated from high school.

The Young Readers Program is offered to students in kindergarten
through third grade. The program is offered after school during the
school year and weekly during the summer that follows. It is designed
to improve reading skills while inspiring a love for reading by
encouraging young children to develop a habit of reading and enjoying
a book. "Lacking necessary language skills to excel in the classroom,
Hispanic students often fall behind in scholastic achievement," said
Richard Roybal, LNESC Executive Director. "By the time they reach high
school, many become frustrated by this lack of achievement and drop
out of school. It is imperative that we intervene at an early age in
the educational process and reverse this trend. We are grateful that
Procter and Gambles has joined us in our efforts."

To help increase awareness about the importance of reading at an early
age, Avanzando con tu Familia featured an article in this year's fall
edition of its magazine about the LNESC Young Readers Program in
Hollister, CA. "Good reading skills are essential to a successful
education. Procter & Gamble is delighted to team up with LNESC to help
promote a love of reading," said Maria Molina, Manager of Hispanic
Corporate Relations at P&G. "Since our Avanzando magazine is delivered
door-to-door to four million Hispanic homes it is a perfect vehicle to
spread the word about great initiatives like the Young Readers Program
that help Hispanic families succeed" added Molina.

To promote good reading habits, a certified teacher and volunteers
conduct the Young Readers Program at a local elementary public school.
About 30-35 students with below average reading scores and skills are
selected to participate in the program. Each group meets once a month
during the school year and once a week during the summer for six
weeks. The students are taken to the public library where adults read
to them. Children keep track of books read and participate in
activities to enhance their reading experience. The program includes
other special incentives to encourage students to "READ FOR LIFE!" For
example, LNESC provides the program sites with backpacks, books, and
even bikes to be awarded according to the number of books read. The
program relies heavily upon volunteers as aides and parent
participation to encourage their children to go to the library
regularly.

The League of United Latin American Citizens National Educational
Service Centers, Inc. (LNESC) is a non-profit 501©3 organization
established in 1973 to improve the educational conditions of the
Hispanic community. Educational support services are provided through
its many counseling centers located in: Pomona & San Francisco, CA;
Colorado Springs, Denver & Pueblo, CO; Miami, FL; Chicago, IL; Kansas
City, MO; Albuquerque, NM; Bayamon, Puerto Rico; Philadelpia, PA;
Corpus Christi, Dallas, El Paso & Houston, TX.

Procter & Gamble markets approximately 300 brands to nearly five
billion consumers in over 140 countries. These brands include Tide,
Ariel, Crest, Pantene Pro-V, Always, Whisper, Pringles, Pampers, Olay,
Iams and Vicks. Based in Cincinnati, Ohio, USA, P&G has on-the-ground
operations in over 70 countries.