At the end of 2003, just over 50 percent of U.S. households had at
least one DVD player. By the end of 2004, the industry-sponsored DVD
Entertainment Group (DEG) estimates that about 65 percent of U.S.
households will have at least one DVD player.
"In total, more than 90 million DVD players have sold since launch,
bringing the number of DVD households to nearly 57 million (adjusting
for households with more than one player). Due to the variety of
players available, approximately 37 percent of DVD owners have more
than one player.
The DEG estimates that there 30 million additional players will be
sold in 2004 bringing household penetration to about 65 percent. The
DEG projects that two out of every three homes will have a DVD player
by the end of 2004."
DVD Entertainment Group
By the way, there are approximately 107 million households in the U.S.
according to the Census Bureau:
Thus, the year-end statistic of 57 million DVD households would
represent about 53%. This is consistent with other reports:
'More that one-half of all U.S. households had a DVD player by the end
of last year...
Noting that DVD player household penetration only recently passed the
50 percent mark, Andersen commented, ?I would say this love affair is
source: medialinenews.com, January 26, 2004
dvd "household penetration" 2004
"number of DVD households" 2004
I hope this helps.