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Q: Market for consumer health publications ( Answered 5 out of 5 stars,   5 Comments )
Question  
Subject: Market for consumer health publications
Category: Business and Money
Asked by: jordar-ga
List Price: $20.00
Posted: 28 Apr 2004 11:09 PDT
Expires: 28 May 2004 11:09 PDT
Question ID: 337733
Hi, I would like pointers to and/or information about the market for
consumer-based health publications (primarily in the US, but
interested in Europe as well). Specifically, current major public and
private publishers in the consumer health information and publishing
market; growth rates for these publications; overall growth rates for
the business; demographics of demand.  Include online, printed and
broadcast "publications" (e.g. include WebMD along with Prevention
Magazine). (I don't know if I could or should suggest specific
researchers, but I've noticed that Bobbie7-ga has done a nice job with
these sorts of questions. I don't mean to be critical of anyone else's
work, just pointing to a response form that seems appropriate to this
question.)

Clarification of Question by jordar-ga on 02 May 2004 05:05 PDT
Thanks, Bobbie7, your research goes a long way to helping me. Please
do post your comments as formal response. Well-earned.

Clarification of Question by jordar-ga on 02 May 2004 05:30 PDT
One last thing that would help me wrap this up: is there a place I can
view changes in subscription levels for one or more major magazines in
this category? i.e., have subscription levels been on
increase/decrease for last x years. Thx!
Answer  
Subject: Re: Market for consumer health publications
Answered By: bobbie7-ga on 02 May 2004 08:25 PDT
Rated:5 out of 5 stars
 
Dear Jordar,

Thank you for accepting my comments as the official answer to your question.

I will repost the information below for your convenience. Additional
information is provided at the end of my answer.

--------------------------------------------------------------------

From ehealthcoach.com:
http://www.ehealthcoach.com/FM-WebSites.asp

Consumers Want Doctor Sites

?50% of all online consumers would be interested in using a website
operated by their own doctor's office, but only 9% are aware their
doctors have a website.?

Consumers Switch to Doctors with Sites 

?29% of the consumers interested in using a website operated by their
own doctor's office said they would be likely to switch doctors to be
able to do so.?

Both statistics come from a study conducted in 1999 by CyberAtlas. The
report is entitled Doctors Missing Internet Health Opportunity and
summarizes a research study conducted by CyberAtlas in 1999.
http://cyberatlas.internet.com/big_picture/demographics/article/0,1323,5971_216411,00.html


Consumers Value Doctor Site Recommendations

?Consumer confidence in a health-related Website is boosted if it is
recommended by their doctor, according to a 1999 survey of 1,600+
online consumers conducted by Jupiter Communications. Internet Health
Offerings Lacking in Consumer Eyes?
http://www.jup.com


Consumers Seek Healthcare Info Online 
?Healthcare content is the second most popular subject of all web searches?
Study results in a healthcare industry analysis report by Punk Ziegel & Co, 1999.

?43% of all online consumers use the web to obtain health information.?
Health Management Technology, p. 8, October 1999.

Patients Bring Information Learned to Doctors
?33% of physicians surveyed said patients bring information found on
health-related websites with them to their appointments.? Study
results in a healthcare industry analysis report by Punk Ziegel & Co,
1999.

?Growing Number of Online Healthcare Sites
More than 25,000 websites offer healthcare related information
as reported in Hospitals & Health Networks, March, 1999.?

ehealthcoach.com 
http://www.ehealthcoach.com/FM-WebSites.asp


--------------------------------------------------


From Jupiter Communications 
http://www.jup.com (free registration)


?Consumers' frustration with and distrust of commercial sites are
hindering deep health care engagement online. These circumstances
unlock opportunities for MD Web site platforms that leverage
physicians as trusted brands. Successful MD Web site solutions
providers should partner with back-end connectivity leaders; this will
provide the means for MD Web sites to create a seamless solution among
physicians and patients, offering them a window into the $9 billion
addressable market in electronic health transactions by 2005.?

(..) 

?While traffic and reach of commercial health content sites are
growing, 79 percent of consumers nevertheless express reservations
about the trustworthiness of existing online health content. Such
concerns are hindering strong relationships between consumers and
commercial health sites, thereby limiting ad revenue possibilities and
rendering current business models unsustainable.?

(..)

?As consumers become increasingly selective about health content,
providers will emerge as trustworthy, powerhouse online brands.
Physicians' Web sites will grow aggressively, driven by the more than
five in 10 consumers who are willing to switch to a doctor who offers
online information and interaction. As providers' sites augment
functionality, deeper consumer engagement in disease management
activities will also become possible.?

Jupiter Communications 
http://www.jup.com/bin/item.pl/research:vision/103/id=88773,keywords1=internet+health+offerings+lacking+in+consumer+eyes


--------------------------------------------------


THE TOP TEN CONSUMER HEALTH WEB SITES 
According to Consumer WebWatch as published in the Wall Street Journal 

Mayo Clinic .com
Aetna InteliHealth
National Institues of Health
MD Choice
Dr. Koop
WebMD
HealthWorld
Dr. Weil
Health Bulletin
Oxygen Health and Fitness

Source: Bowling Green State University
http://www.bgsu.edu/offices/ohr/benefits/health_sites.htm


--------------------------------------------------

From Pew Internet:


Main Report: The search for online medical help
http://www.pewinternet.org/reports/reports.asp?Report=59&Section=ReportLevel1&Field=Level1ID&ID=271#navigate

?More Americans research health information online on an average day
than visit health professionals. About 6 million Americans go online
for medical advice on a typical day, whereas the American Medical
Association estimates that there are an average of 2.75 million
ambulatory care visits to hospital outpatient and emergency
departments per day and an average of 2.27 million physician office
visits per day. So we set out to examine how Internet users search for
information, how they establish its credibility, and how they decide
to act on it.?
http://www.pewinternet.org/reports/reports.asp?Report=59&Section=ReportLevel1&Field=Level1ID&ID=261

Part One: A basic profile of health seekers

?In a national survey conducted March 1-31, 2002, the Pew Internet
Project found that 62% of Internet users, or 73 million people in the
United States, have gone online in search of health information. Women
are more likely than men to have researched a medical question online.
Some 72% of online women have sought medical information online,
compared with 51% of online men. Those in the middle age groups are
more likely to turn to the Internet for health information than those
under 30 or over 65. College-educated Internet users are more likely
to search for medical advice online than those with a high school
education. Longtime users are more likely than Internet newcomers to
look online for health tips. Interest in health information cuts
across ethnic and racial groups in a relatively equal way - white,
black, and Hispanic Internet users are equally enthusiastic for such
material.?

(..)

?On a typical day, 5% of all Internet users - about 6 million
Americans - go online to look for health information.?
http://www.pewinternet.org/reports/reports.asp?Report=59&Section=ReportLevel1&Field=Level1ID&ID=262


Demographics of Health Seekers 
http://www.pewinternet.org/reports/chart.asp?img=59_seekers.jpg


Download the full report here:
http://www.pewinternet.org/reports/pdfs/PIP_Vital_Decisions_May2002.pdf


------------------------------------------------------------------------


Prevention Magazine 

?The world's most popular health magazine--12 million readers-- every month? 
Publisher: Rodale, Inc
Amazon.com Sales Rank: 206 
http://www.amazon.com/exec/obidos/tg/detail/-/B00005NIOO/qid=1083199390/sr=8-1/ref=pd_ka_1/102-5091806-6677724?v=glance&s=magazines&n=507846


PREVENTION MAGAZINE 
RODALE 

Demographics/Profile:

Median age 49
$48,444 Median income
82% Homeowners
56% College educated
67% Married 

GENDER 
79% FEMALE 
21% MALE http://www.hippodirect.com/datacards/Prevention_Magazine_Premium_Insert.doc

Circulation: 3.2 million
http://www.editorialphoto.com/scripts/searchform.php?magazine=&publisher=rodale&submit=Enviar+consulta


=============================================================


Men's Health Magazine 
Publisher: Rodale, Inc. 
Amazon.com Sales Rank: 42 

?A lifestyle magazine dedicated to showing men the practical and
positive actions that make their lives better, with articles covering
fitness, relationships, nutrition, careers, grooming, travel and
health issues.?
http://www.amazon.com/exec/obidos/ASIN/B00005N7RD/qid=1083199599/sr=2-1/ref=sr_2_1/102-5091806-6677724


MENS HEALTH MAGAZINE 
RODALE                          

Demographics/Profile:                               
Median age 36                                     
$59,000 Median household income                    
66% College educated                             
51% Married                                        
82% Employed                                      

GENDER 
90% MALE 
5% FEMALE
http://www.hippodirect.com/datacards/Mens_Health_Magazine.doc

Circulation: 1,649,200
http://www.editorialphoto.com/scripts/searchform.php?magazine=&publisher=rodale&submit=Enviar+consulta


=============================================================

Health Magazine
Publisher: Southern Progress 
Amazon.com Sales Rank: 81 

?Health is the smart woman's guide to life, covering beauty,
well-being, fitness, and food/nutrition with intelligence, flair, and
credibility. The magazine's lifestyle approach makes it a pleasure to
read, not a duty. Heath provides a sense of community along with
empowering information, powerful narrative, and compelling art-all to
reinforce the message that healthy living is the way to feel and look
your very best.?
http://www.amazon.com/exec/obidos/tg/detail/-/B00005N7U1/ref=pd_bxgy_text_1/102-5091806-6677724?v=glance&s=magazines&n=507846&st=*


=============================================================


Vitality Magazine

Readership Profile & Demographics EMPLOYMENT PROFILE

?22% are entrepreneurs/business owners
37% are professionals
9% are homemakers
9% are retired / seniors
15% are clerical workers
8% are students, artists, other 
39% are college graduates 
50% are university graduates 

Household income $75,000 - $150,000 - 12% 
Household income $50,000 - $75,000 - 16% 
Household income $35,000 - $50,000 - 24% 
Household income $25,000 - $35,000 - 19% 
Household income under $25,000 - 25% 

GENDER & AGE PROFILE
74% of readers are female
26% of readers are male
32% of readers are aged 18 to 34
48% of readers are aged 35 to 54

16% of readers are aged 55 to 64
4% of readers are aged 65 and over?

?Vitality Magazine is published 10 times per year and is available
free of charge within the Greater Toronto Area.?
http://www.vitalitymagazine.com/node/view/114


=============================================================

WellnessOptions is an independent Canadian magazine published bimonthly
? It is a consumer lifestyle/health Magazine

WellnessOptions Media Kit
Detailed readers? demographics can be found on pae 3
http://www.wellnessoptions.ca/infodocs/WOMediaKit_09_03.pdf


=============================================================


Here is a list of bestselling health and fitness magazines.

Sorted by: bestselling

Source: Amazon.com
http://www.amazon.com/exec/obidos/tg/browse/-/637752/1/ref=br_lfsrt_/102-5091806-6677724?rank=%2Bsubslot-salesrank&x=9&y=9


=============================================================


Magazine Reader Experience Study from Northwestern University's Media
Management Center

Highlights from the
MAGAZINE READER EXPERIENCE STUDY TOOL KIT
The 39 Magazine Experiences and Magazine Usage Drivers by Demographics
36 pages
http://www.magazine.org/content/files/section2.pdf




======================
Additional Information
======================

Are Managed Care and the Information Age Making Patients Take a
Tougher Look at Their Doctors?

By Bonnie Darves

?Bruce Kelley, executive editor of Health magazine, notes that
circulation has risen from 400,000 in 1991 to more than 1.1 million
today, and that newsstand sales have quadrupled over the last five
years. Kelley says the magazine?s readership growth follows the
general trend of heightened interest in all matters having to do with
health and well-being. "When we started the magazine 11 years ago,
there were one or two TV doctors. Now most local stations have a
physician on staff," as a commentator or resource, Kelley says.
"People are asking more questions about treatment than they used to."

(..)

?Carol Morgan, President of Strategic Directions Group, Inc., a St.
Paul, Minn., research organization that has been conducting
large-scale studies of Baby Boomers for nearly a decade, reports a
notable change in health information-seeking behaviors. (..)  Her
company?s research on the 40-plus population group shows that level of
education doesn?t necessarily correlate with interest in
health-related information. In addition, the company?s 1998 study
found that only 3 percent used the Internet as a source of
health-related information in the past 12 months, but 9 percent
subscribed to or regularly read Prevention magazine.?
http://216.239.51.104/search?q=cache:7fToH7fw8QoJ:corporativo.bibliomed.com.br/lib/ShowDoc.cfm%3FLibDocID%3D100%26ReturnCatID%3D12+%22prevention+magazine%22+%22readership%22+million+growth&hl=en


How informative on medical conditions and their treatments are
black-oriented magazines compared to white-oriented
magazines?(Statistical Data Included)
American Journal of Health Studies, Spring, 2001, by Shakoora Omonuwa,
DiAnne Bradford
http://www.findarticles.com/cf_0/m0CTG/2_17/85590924/p1/article.jhtml


Prevention Magazine Has Largest Advertising Revenue Issue In Nearly
50-Year History.
PR Newswire, April 6, 1999
http://www.findarticles.com/cf_0/m4PRN/1999_April_6/54295798/p1/article.jhtml


Prevention Magazine Adds Ad Ops
By Dawn Anfuso, 
 

?Prevention magazine, America?s leading health magazine with a
circulation of 3.2 million, is partnering with Interevco, an Internet
advertising firm, to provide advertisers with unique integrated
marketing opportunities on its Website www.prevention.com.?

The site, hosted by Prevention magazine, was taken in-house in January
2003. It currently averages approximately 800,000 unique visitors and
nearly four-million unique page views each month. That represents a
33% increase in page views since January 2003. In addition, the site
has more than 650,000 weekly e-newsletter subscribers. ?

(..)

?Dedicating a team of seasoned sales and marketing pros to
Prevention.com will guarantee that our advertisers have access to the
more than 10 million monthly Prevention readers and Internet users
through a vast number of marketing and advertising opportunities,?
says Michele Murphy, Prevention magazine associate publisher of
integrated sales and marketing. Notable examples include the
Cholesterol Healing Center sponsored by Pravachol, which recently won
the 2003 Web Award for Best Online Healthcare Sponsorship.

June 12, 2003
http://www.imediaconnection.com/news/1778.asp


?One exception is Prevention magazine, which has a unique reason for
sending out twice as much mail: A new magalog acquisition piece that
tested last January and rolled out in July was their most successful
mailing in 15 or 20 years, says Jim Woods, consumer marketing director
for Prevention, published by Rodale Press in Emmaus, PA.

Based on that success, Prevention doubled volume last month to several
million pieces. While that move will help it beat the hike, the
strategy may continue after the increase. "When you get results that
good, you can live with a 10% postage increase," Woods says. "You want
to mail that creative and not put it on a shelf."

Direct Marketing: Nov 1, 2000
http://www.directmag.com/ar/marketing_business_usual/



Research paper -  May 2003
Consumers & DTC Advertising
The 6th National Survey on Consumer Reaction to DTC Advertising
Prevention and Men?s Health Magazines 
19 pages
Readership 10.5 million
http://www.asa.co.nz/Research_Papers/medicine_advertising/20030528_Slaughter.pdf



The Impact of  Direct-to-Consumer Prescription Drug Advertising on the
Physician-Patient Relationship
Kathryn J. Aikin,  Ph.D.
Division of Drug Marketing, Advertising 
and Communications, FDA
September 22, 2003
http://www.fda.gov/cder/ddmac/aikin/aikin.PPT


Consumer Reaction to DTC Advertising of Prescription Medicines 1997 to 2002
Consumer Reaction to DTC Advertising
of Prescription Medicines 1997 to 2002
http://www.fda.gov/cder/ddmac/P1Slaughter/P1Slaughter.PPT


Other presentations
http://www.fda.gov/cder/ddmac/DTCmeeting2003_presentations.html


You might be interested in the following websites for additional
information related to your question:

Magazine Publishers of America
http://www.magazine.org/home/

Audit Bureau of Circulations 
http://www.accessabc.com/

MagAdvisor
Consumer Magazine Occurrence Information
http://www.tnsmi-cmr.com/products/magadvisor.html

Publishers Information Bureau
Rankings of magazine pages and dollars.
(Subscription required)
http://www.adage.com/page.cms?pageId=692

I hope you find this information helpful!

Best regards,
Bobbie7
jordar-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Thank you - on target and responsive!

Comments  
Subject: Re: Market for consumer health publications
From: bobbie7-ga on 28 Apr 2004 12:57 PDT
 
Dear Jordar,


I am flattered that you requested me by name to answer your question.
I gave it a try, but I'm afraid I wasn?t able to locate enough
relevant information for a complete answer.

Here are my findings:


From ehealthcoach.com:
http://www.ehealthcoach.com/FM-WebSites.asp

Consumers Want Doctor Sites

?50% of all online consumers would be interested in using a website
operated by their own doctor's office, but only 9% are aware their
doctors have a website.?

Consumers Switch to Doctors with Sites 

?29% of the consumers interested in using a website operated by their
own doctor's office said they would be likely to switch doctors to be
able to do so.?

Both statistics come from a study conducted in 1999 by CyberAtlas. The
report is entitled Doctors Missing Internet Health Opportunity and
summarizes a research study conducted by CyberAtlas in 1999.
http://cyberatlas.internet.com/big_picture/demographics/article/0,1323,5971_216411,00.html


Consumers Value Doctor Site Recommendations

?Consumer confidence in a health-related Website is boosted if it is
recommended by their doctor, according to a 1999 survey of 1,600+
online consumers conducted by Jupiter Communications. Internet Health
Offerings Lacking in Consumer Eyes?
http://www.jup.com


Consumers Seek Healthcare Info Online 
?Healthcare content is the second most popular subject of all web searches?
Study results in a healthcare industry analysis report by Punk Ziegel & Co, 1999.

?43% of all online consumers use the web to obtain health information.?
Health Management Technology, p. 8, October 1999.

Patients Bring Information Learned to Doctors
?33% of physicians surveyed said patients bring information found on
health-related websites with them to their appointments.? Study
results in a healthcare industry analysis report by Punk Ziegel & Co,
1999.

?Growing Number of Online Healthcare Sites
More than 25,000 websites offer healthcare related information
as reported in Hospitals & Health Networks, March, 1999.?

ehealthcoach.com 
http://www.ehealthcoach.com/FM-WebSites.asp


--------------------------------------------------


From Jupiter Communications 
http://www.jup.com (free registration)


?Consumers' frustration with and distrust of commercial sites are
hindering deep health care engagement online. These circumstances
unlock opportunities for MD Web site platforms that leverage
physicians as trusted brands. Successful MD Web site solutions
providers should partner with back-end connectivity leaders; this will
provide the means for MD Web sites to create a seamless solution among
physicians and patients, offering them a window into the $9 billion
addressable market in electronic health transactions by 2005.?

(..) 

?While traffic and reach of commercial health content sites are
growing, 79 percent of consumers nevertheless express reservations
about the trustworthiness of existing online health content. Such
concerns are hindering strong relationships between consumers and
commercial health sites, thereby limiting ad revenue possibilities and
rendering current business models unsustainable.?

(..)

?As consumers become increasingly selective about health content,
providers will emerge as trustworthy, powerhouse online brands.
Physicians' Web sites will grow aggressively, driven by the more than
five in 10 consumers who are willing to switch to a doctor who offers
online information and interaction. As providers' sites augment
functionality, deeper consumer engagement in disease management
activities will also become possible.?

Jupiter Communications 
http://www.jup.com/bin/item.pl/research:vision/103/id=88773,keywords1=internet+health+offerings+lacking+in+consumer+eyes


--------------------------------------------------


THE TOP TEN CONSUMER HEALTH WEB SITES 
According to Consumer WebWatch as published in the Wall Street Journal 

Mayo Clinic .com
Aetna InteliHealth
National Institues of Health
MD Choice
Dr. Koop
WebMD
HealthWorld
Dr. Weil
Health Bulletin
Oxygen Health and Fitness

Source: Bowling Green State University
http://www.bgsu.edu/offices/ohr/benefits/health_sites.htm


--------------------------------------------------

From Pew Internet:


Main Report: The search for online medical help
http://www.pewinternet.org/reports/reports.asp?Report=59&Section=ReportLevel1&Field=Level1ID&ID=271#navigate

?More Americans research health information online on an average day
than visit health professionals. About 6 million Americans go online
for medical advice on a typical day, whereas the American Medical
Association estimates that there are an average of 2.75 million
ambulatory care visits to hospital outpatient and emergency
departments per day and an average of 2.27 million physician office
visits per day. So we set out to examine how Internet users search for
information, how they establish its credibility, and how they decide
to act on it.?
http://www.pewinternet.org/reports/reports.asp?Report=59&Section=ReportLevel1&Field=Level1ID&ID=261

Part One: A basic profile of health seekers

?In a national survey conducted March 1-31, 2002, the Pew Internet
Project found that 62% of Internet users, or 73 million people in the
United States, have gone online in search of health information. Women
are more likely than men to have researched a medical question online.
Some 72% of online women have sought medical information online,
compared with 51% of online men. Those in the middle age groups are
more likely to turn to the Internet for health information than those
under 30 or over 65. College-educated Internet users are more likely
to search for medical advice online than those with a high school
education. Longtime users are more likely than Internet newcomers to
look online for health tips. Interest in health information cuts
across ethnic and racial groups in a relatively equal way - white,
black, and Hispanic Internet users are equally enthusiastic for such
material.?

(..)

?On a typical day, 5% of all Internet users - about 6 million
Americans - go online to look for health information.?
http://www.pewinternet.org/reports/reports.asp?Report=59&Section=ReportLevel1&Field=Level1ID&ID=262


Demographics of Health Seekers 
http://www.pewinternet.org/reports/chart.asp?img=59_seekers.jpg


Download the full report here:
http://www.pewinternet.org/reports/pdfs/PIP_Vital_Decisions_May2002.pdf


I hope you find this information useful. I would suggest that you open
this question to other researchers in order to obtain more information
regarding the market for consumer health publications.


Thanks again,
Bobbie7
Subject: Re: Market for consumer health publications
From: jordar-ga on 28 Apr 2004 15:44 PDT
 
Bobbie7,
Thanks so much for your information. I can open the question up to
others as you suggest, but... Bobbie7, you're already halfway home! 
Can you pull similar info for consumer health printed magazines?  If
so, we're done - your info for the online sector is right on target!
Subject: Re: Market for consumer health publications
From: bobbie7-ga on 28 Apr 2004 16:47 PDT
 
Dear Jordar,

Tonight I'll do some more research regarding consumer health printed magazines.

Regards,
Bobbie7
Subject: Re: Market for consumer health publications
From: bobbie7-ga on 28 Apr 2004 19:05 PDT
 
Hello again Jordar,

Here is the information I found regarding printed health magazines.


Prevention Magazine 

?The world's most popular health magazine--12 million readers-- every month? 
Publisher: Rodale, Inc
Amazon.com Sales Rank: 206 
http://www.amazon.com/exec/obidos/tg/detail/-/B00005NIOO/qid=1083199390/sr=8-1/ref=pd_ka_1/102-5091806-6677724?v=glance&s=magazines&n=507846


PREVENTION MAGAZINE 
RODALE 

Demographics/Profile:

Median age 49
$48,444 Median income
82% Homeowners
56% College educated
67% Married 

GENDER 
79% FEMALE 
21% MALE http://www.hippodirect.com/datacards/Prevention_Magazine_Premium_Insert.doc

Circulation: 3.2 million
http://www.editorialphoto.com/scripts/searchform.php?magazine=&publisher=rodale&submit=Enviar+consulta


=============================================================


Men's Health Magazine 
Publisher: Rodale, Inc. 
Amazon.com Sales Rank: 42 

?A lifestyle magazine dedicated to showing men the practical and
positive actions that make their lives better, with articles covering
fitness, relationships, nutrition, careers, grooming, travel and
health issues.?
http://www.amazon.com/exec/obidos/ASIN/B00005N7RD/qid=1083199599/sr=2-1/ref=sr_2_1/102-5091806-6677724


MENS HEALTH MAGAZINE 
RODALE                          

Demographics/Profile:                               
Median age 36                                     
$59,000 Median household income                    
66% College educated                             
51% Married                                        
82% Employed                                      

GENDER 
90% MALE 
5% FEMALE
http://www.hippodirect.com/datacards/Mens_Health_Magazine.doc

Circulation: 1,649,200
http://www.editorialphoto.com/scripts/searchform.php?magazine=&publisher=rodale&submit=Enviar+consulta


=============================================================

Health Magazine
Publisher: Southern Progress 
Amazon.com Sales Rank: 81 

?Health is the smart woman's guide to life, covering beauty,
well-being, fitness, and food/nutrition with intelligence, flair, and
credibility. The magazine's lifestyle approach makes it a pleasure to
read, not a duty. Heath provides a sense of community along with
empowering information, powerful narrative, and compelling art-all to
reinforce the message that healthy living is the way to feel and look
your very best.?
http://www.amazon.com/exec/obidos/tg/detail/-/B00005N7U1/ref=pd_bxgy_text_1/102-5091806-6677724?v=glance&s=magazines&n=507846&st=*


=============================================================


Vitality Magazine

Readership Profile & Demographics EMPLOYMENT PROFILE

?22% are entrepreneurs/business owners
37% are professionals
9% are homemakers
9% are retired / seniors
15% are clerical workers
8% are students, artists, other 
39% are college graduates 
50% are university graduates 

Household income $75,000 - $150,000 - 12% 
Household income $50,000 - $75,000 - 16% 
Household income $35,000 - $50,000 - 24% 
Household income $25,000 - $35,000 - 19% 
Household income under $25,000 - 25% 

GENDER & AGE PROFILE
74% of readers are female
26% of readers are male
32% of readers are aged 18 to 34
48% of readers are aged 35 to 54

16% of readers are aged 55 to 64
4% of readers are aged 65 and over?

?Vitality Magazine is published 10 times per year and is available
free of charge within the Greater Toronto Area.?
http://www.vitalitymagazine.com/node/view/114


=============================================================

WellnessOptions is an independent Canadian magazine published bimonthly
? It is a consumer lifestyle/health Magazine

WellnessOptions Media Kit
Detailed readers? demographics can be found on pae 3
http://www.wellnessoptions.ca/infodocs/WOMediaKit_09_03.pdf


=============================================================


Here is a list of bestselling health and fitness magazines.

Sorted by: bestselling

Source: Amazon.com
http://www.amazon.com/exec/obidos/tg/browse/-/637752/1/ref=br_lfsrt_/102-5091806-6677724?rank=%2Bsubslot-salesrank&x=9&y=9


=============================================================


Magazine Reader Experience Study from Northwestern University's Media
Management Center

Highlights from the
MAGAZINE READER EXPERIENCE STUDY TOOL KIT
The 39 Magazine Experiences and Magazine Usage Drivers by Demographics
36 pages
http://www.magazine.org/content/files/section2.pdf


Jordar, I realize that I wasn?t able to locate all the information you
requested in your question.

If you are interested in the partial information that I was able to
locate, you could lower the price of your question accordingly, and I
will gladly post my findings as the official answer to your question.

(You can change the price by going to "My Account,"
selecting "My Unanswered Questions", clicking on the question, and
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Best regards,
Bobbie7
Subject: Re: Market for consumer health publications
From: bobbie7-ga on 02 May 2004 12:04 PDT
 
Dear Jordar,

Thank you very much for the five star rating and generous tip!

Sincerely,
Bobbie7

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