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Consumers Want Doctor Sites
?50% of all online consumers would be interested in using a website
operated by their own doctor's office, but only 9% are aware their
doctors have a website.?
Consumers Switch to Doctors with Sites
?29% of the consumers interested in using a website operated by their
own doctor's office said they would be likely to switch doctors to be
able to do so.?
Both statistics come from a study conducted in 1999 by CyberAtlas. The
report is entitled Doctors Missing Internet Health Opportunity and
summarizes a research study conducted by CyberAtlas in 1999.
Consumers Value Doctor Site Recommendations
?Consumer confidence in a health-related Website is boosted if it is
recommended by their doctor, according to a 1999 survey of 1,600+
online consumers conducted by Jupiter Communications. Internet Health
Offerings Lacking in Consumer Eyes?
Consumers Seek Healthcare Info Online
?Healthcare content is the second most popular subject of all web searches?
Study results in a healthcare industry analysis report by Punk Ziegel & Co, 1999.
?43% of all online consumers use the web to obtain health information.?
Health Management Technology, p. 8, October 1999.
Patients Bring Information Learned to Doctors
?33% of physicians surveyed said patients bring information found on
health-related websites with them to their appointments.? Study
results in a healthcare industry analysis report by Punk Ziegel & Co,
?Growing Number of Online Healthcare Sites
More than 25,000 websites offer healthcare related information
as reported in Hospitals & Health Networks, March, 1999.?
From Jupiter Communications
http://www.jup.com (free registration)
?Consumers' frustration with and distrust of commercial sites are
hindering deep health care engagement online. These circumstances
unlock opportunities for MD Web site platforms that leverage
physicians as trusted brands. Successful MD Web site solutions
providers should partner with back-end connectivity leaders; this will
provide the means for MD Web sites to create a seamless solution among
physicians and patients, offering them a window into the $9 billion
addressable market in electronic health transactions by 2005.?
?While traffic and reach of commercial health content sites are
growing, 79 percent of consumers nevertheless express reservations
about the trustworthiness of existing online health content. Such
concerns are hindering strong relationships between consumers and
commercial health sites, thereby limiting ad revenue possibilities and
rendering current business models unsustainable.?
?As consumers become increasingly selective about health content,
providers will emerge as trustworthy, powerhouse online brands.
Physicians' Web sites will grow aggressively, driven by the more than
five in 10 consumers who are willing to switch to a doctor who offers
online information and interaction. As providers' sites augment
functionality, deeper consumer engagement in disease management
activities will also become possible.?
THE TOP TEN CONSUMER HEALTH WEB SITES
According to Consumer WebWatch as published in the Wall Street Journal
Mayo Clinic .com
National Institues of Health
Oxygen Health and Fitness
Source: Bowling Green State University
From Pew Internet:
Main Report: The search for online medical help
?More Americans research health information online on an average day
than visit health professionals. About 6 million Americans go online
for medical advice on a typical day, whereas the American Medical
Association estimates that there are an average of 2.75 million
ambulatory care visits to hospital outpatient and emergency
departments per day and an average of 2.27 million physician office
visits per day. So we set out to examine how Internet users search for
information, how they establish its credibility, and how they decide
to act on it.?
Part One: A basic profile of health seekers
?In a national survey conducted March 1-31, 2002, the Pew Internet
Project found that 62% of Internet users, or 73 million people in the
United States, have gone online in search of health information. Women
are more likely than men to have researched a medical question online.
Some 72% of online women have sought medical information online,
compared with 51% of online men. Those in the middle age groups are
more likely to turn to the Internet for health information than those
under 30 or over 65. College-educated Internet users are more likely
to search for medical advice online than those with a high school
education. Longtime users are more likely than Internet newcomers to
look online for health tips. Interest in health information cuts
across ethnic and racial groups in a relatively equal way - white,
black, and Hispanic Internet users are equally enthusiastic for such
?On a typical day, 5% of all Internet users - about 6 million
Americans - go online to look for health information.?
Demographics of Health Seekers
Download the full report here:
?The world's most popular health magazine--12 million readers-- every month?
Publisher: Rodale, Inc
Amazon.com Sales Rank: 206
Median age 49
$48,444 Median income
56% College educated
21% MALE http://www.hippodirect.com/datacards/Prevention_Magazine_Premium_Insert.doc
Circulation: 3.2 million
Men's Health Magazine
Publisher: Rodale, Inc.
Amazon.com Sales Rank: 42
?A lifestyle magazine dedicated to showing men the practical and
positive actions that make their lives better, with articles covering
fitness, relationships, nutrition, careers, grooming, travel and
MENS HEALTH MAGAZINE
Median age 36
$59,000 Median household income
66% College educated
Publisher: Southern Progress
Amazon.com Sales Rank: 81
?Health is the smart woman's guide to life, covering beauty,
well-being, fitness, and food/nutrition with intelligence, flair, and
credibility. The magazine's lifestyle approach makes it a pleasure to
read, not a duty. Heath provides a sense of community along with
empowering information, powerful narrative, and compelling art-all to
reinforce the message that healthy living is the way to feel and look
your very best.?
Readership Profile & Demographics EMPLOYMENT PROFILE
?22% are entrepreneurs/business owners
37% are professionals
9% are homemakers
9% are retired / seniors
15% are clerical workers
8% are students, artists, other
39% are college graduates
50% are university graduates
Household income $75,000 - $150,000 - 12%
Household income $50,000 - $75,000 - 16%
Household income $35,000 - $50,000 - 24%
Household income $25,000 - $35,000 - 19%
Household income under $25,000 - 25%
GENDER & AGE PROFILE
74% of readers are female
26% of readers are male
32% of readers are aged 18 to 34
48% of readers are aged 35 to 54
16% of readers are aged 55 to 64
4% of readers are aged 65 and over?
?Vitality Magazine is published 10 times per year and is available
free of charge within the Greater Toronto Area.?
WellnessOptions is an independent Canadian magazine published bimonthly
? It is a consumer lifestyle/health Magazine
WellnessOptions Media Kit
Detailed readers? demographics can be found on pae 3
Here is a list of bestselling health and fitness magazines.
Sorted by: bestselling
Magazine Reader Experience Study from Northwestern University's Media
Highlights from the
MAGAZINE READER EXPERIENCE STUDY TOOL KIT
The 39 Magazine Experiences and Magazine Usage Drivers by Demographics
Are Managed Care and the Information Age Making Patients Take a
Tougher Look at Their Doctors?
By Bonnie Darves
?Bruce Kelley, executive editor of Health magazine, notes that
circulation has risen from 400,000 in 1991 to more than 1.1 million
today, and that newsstand sales have quadrupled over the last five
years. Kelley says the magazine?s readership growth follows the
general trend of heightened interest in all matters having to do with
health and well-being. "When we started the magazine 11 years ago,
there were one or two TV doctors. Now most local stations have a
physician on staff," as a commentator or resource, Kelley says.
"People are asking more questions about treatment than they used to."
?Carol Morgan, President of Strategic Directions Group, Inc., a St.
Paul, Minn., research organization that has been conducting
large-scale studies of Baby Boomers for nearly a decade, reports a
notable change in health information-seeking behaviors. (..) Her
company?s research on the 40-plus population group shows that level of
education doesn?t necessarily correlate with interest in
health-related information. In addition, the company?s 1998 study
found that only 3 percent used the Internet as a source of
health-related information in the past 12 months, but 9 percent
subscribed to or regularly read Prevention magazine.?
How informative on medical conditions and their treatments are
black-oriented magazines compared to white-oriented
magazines?(Statistical Data Included)
American Journal of Health Studies, Spring, 2001, by Shakoora Omonuwa,
Prevention Magazine Has Largest Advertising Revenue Issue In Nearly
PR Newswire, April 6, 1999
Prevention Magazine Adds Ad Ops
By Dawn Anfuso,
?Prevention magazine, America?s leading health magazine with a
circulation of 3.2 million, is partnering with Interevco, an Internet
advertising firm, to provide advertisers with unique integrated
marketing opportunities on its Website www.prevention.com.?
The site, hosted by Prevention magazine, was taken in-house in January
2003. It currently averages approximately 800,000 unique visitors and
nearly four-million unique page views each month. That represents a
33% increase in page views since January 2003. In addition, the site
has more than 650,000 weekly e-newsletter subscribers. ?
?Dedicating a team of seasoned sales and marketing pros to
Prevention.com will guarantee that our advertisers have access to the
more than 10 million monthly Prevention readers and Internet users
through a vast number of marketing and advertising opportunities,?
says Michele Murphy, Prevention magazine associate publisher of
integrated sales and marketing. Notable examples include the
Cholesterol Healing Center sponsored by Pravachol, which recently won
the 2003 Web Award for Best Online Healthcare Sponsorship.
June 12, 2003
?One exception is Prevention magazine, which has a unique reason for
sending out twice as much mail: A new magalog acquisition piece that
tested last January and rolled out in July was their most successful
mailing in 15 or 20 years, says Jim Woods, consumer marketing director
for Prevention, published by Rodale Press in Emmaus, PA.
Based on that success, Prevention doubled volume last month to several
million pieces. While that move will help it beat the hike, the
strategy may continue after the increase. "When you get results that
good, you can live with a 10% postage increase," Woods says. "You want
to mail that creative and not put it on a shelf."
Direct Marketing: Nov 1, 2000
Research paper - May 2003
Consumers & DTC Advertising
The 6th National Survey on Consumer Reaction to DTC Advertising
Prevention and Men?s Health Magazines
Readership 10.5 million
The Impact of Direct-to-Consumer Prescription Drug Advertising on the
Kathryn J. Aikin, Ph.D.
Division of Drug Marketing, Advertising
and Communications, FDA
September 22, 2003
Consumer Reaction to DTC Advertising of Prescription Medicines 1997 to 2002
Consumer Reaction to DTC Advertising
of Prescription Medicines 1997 to 2002
You might be interested in the following websites for additional
information related to your question:
Magazine Publishers of America
Audit Bureau of Circulations
Consumer Magazine Occurrence Information
Publishers Information Bureau
Rankings of magazine pages and dollars.
I hope you find this information helpful!