How big is Oprah's audience?

Hello clay_shirky

Oprah reaches around 23 million viewers each week. 

"Oprah produces and hosts The Oprah Winfrey Show through Harpo
Productions, Inc. It is seen by an estimated 23 million viewers a week
in the United States, broadcast internationally in 107 countries, and
is the highest-rated talk show in television history."
http://www.oprah.com/about/press/about_press_bio.jhtml

"Oprah produces and hosts The Oprah Winfrey Show through Harpo
Productions. It is seen by 26 million viewers a week in the United
States, broadcast in 106 countries and is the highest-rated talk show
in television history."
http://www.auditionagency.com/tv/oprah_winfrey.htm

"The Oprah Winfrey Show is owned by Oprah's production company, Harpo
Productions, Inc., produced at Harpo Studios in Chicago and
distributed worldwide by King World. The show began with a
record-breaking launch in over 130 markets in September 1986. It is
currently distributed to over 99% of the country, where it is watched
by an estimated 21 million viewers a week, and to 109 countries, where
it is enjoyed by millions more.
An estimated 25,000 letters and e-mail messages from around the world
pour into The Oprah Winfrey Show offices on a weekly basis."
http://www.ctv.ca/servlet/ArticleNews/show/CTVShows/1064519297098_59924553/


Each show has over 7 million viewers:

"Roush said that Oprah has also distinguished herself by her deep
connection with her viewers, which has landed her consistently at the
top of the daytime television ratings.
In the current season, her show has attracted an average of 7.2
million viewers per episode, beating out the second-ranked show, ?Live
with Regis & Kelly,? by 35 percent. ?Oprah? is said to generate about
$300 million each year for King World, and is seen on 280 stations in
the United States and in more than 100 countries worldwide."
http://www.wndu.com/entertainment/032002/entertainment_12946.php


I hope you find this helpful, but please ask for clarification if necessary.

Best Wishes - Leli


Search strategy:

Oprah audience million
Oprah million viewers

I had to reject some websites with incorrect figures of over twenty
million viewers per episode.

---

Clarification of Answer by leli-ga on 10 Jun 2004 05:08 PDT

The first sentence should have been:

Oprah reaches around 23 million viewers each week in the US. 

There are no estimates of the number of viewers worldwide.

Thanks for your understanding - Leli

Are you asking about the live audiance or the total world wide TV
audiance, including reruns and people who acctually watch only a few
seconds of the show? Neil