Thanks for getting back to me. I think you'll find the information
below quite useful and revealing. I have tried to consolidate it, and
present it clearly.
Before rating this answer, however, please let me know if anything is
unclear, or if you need additional information. Just post a Request
for Clarification, and let me know how I can help you further.
All the best,
Visa's corporate homepage for their Latin American operations is at:
Note that you can select the Spanish version of the page in the upper
left hand corner, if you so desire.
Along the yellow/orange bar in the center of the page is some text
that says "About Visa". Hovering your mouse over this text brings up
sub-menus, including "Corporate Information" and "Press Room". Each
of these areas has there own sub-menus as well, and it is these that
provide the information below.
From the "About Visa" page at:
we can confirm that "Visa is the leading payment system worldwide".
Clicking on "The Latin America and Caribbean Region" link leads to:
"From Miami, Visa LAC serves over 44 countries and territories, with
subregional offices in São Paulo, Brazil; Caracas, Venezuela; Mexico
City, Mexico; and Santiago de Chile, Chile."
Under "About Visa" on this page, I then selected the "Press Room" sub-menu:
This page is a source of a lot of useful information, containing press
releases with descriptions of the growth of the use of Visa cards in
the region, the percent of personal expenses handled by credit card,
use of Visa for e-commerce, etc. You may want to do a bit of
From the press room, I selected "Fact Sheets":
which offers the following information:
--Visa LAC has more than 300 employees in 5 regional offices.
--Visa has a global market share of the credit card business of 58% in
2001, while their LAC market share was 53%.
--Globally, Visa has issued 1 billion cards, with annual sales volume
of $2.4 trillion, via 35 billion transactions in a network of 24
million locations accepting Visa cards, and 800,000 ATM's (whew!).
--In the Latin America/Caribbean area, the figures (probably for 2001)
are: 130 million Visa cards; $175 billion in sales; 2.8 billion
transactions; 2 million merchants and 58,000 ATM's.
Visa LAC maintains a "Statistics" page where you can obtain additional
information on LAC in general, and for individual countries:
Note that the LAC statistics here have been updated through March
2004, so they are considerably more current than the prior statistics.
In 2004 for the LAC area, Visa had:
--152 million cards
--3.7 billion transactions
--$194 billion annual sales
Individual country statistics for 2004 are available for four countries:
Cards -- 11 million
Transactions -- 330 million
Sales Volume -- $ 15 billion
ATMs -- 6,581
Cards -- 93 million
Transactions -- 2 billion
Sales Volume -- $ 80 billion
ATMs -- 19,938
Cards -- 2.6 million
Transactions -- 83 million
Sales Volume -- $ 4.8 billion
ATMs -- 2,626
Cards -- 27 million
Transactions -- 854 million
Sales Volume -- $ 69 billion
ATMs -- 19,747
Again, let me know if there is anything I can do to clarify the
information I've provided here.
search strategy: Google search on: [international credit card statistics]