Hello,
in the Grainger Factbook 2003, available on http://www.grainger.com,
the following is stated:
"Customers who order through the Grainger Web site ? many of them
among the company?s best customers ? buy more often, spend more per
order and buy from more product categories than customers who solely
use traditional channels."
Many companies have seen similar results.
My question:
What are the main drivers for new (incremental) sales when customers
are using new sales channels?
Regards,
tornell |
Clarification of Question by
tornell-ga
on
28 Aug 2004 08:59 PDT
This Google Answer could be a good starting point:
http://answers.google.com/answers/threadview?id=225207
|
Request for Question Clarification by
jbf777-ga
on
31 Aug 2004 22:18 PDT
Tornell -
This may be a tough one to actually quantify. Any real improvement in
operations can result in incremental sales -- from introducing a new
clothing line in a retail store, to changing a restaurant chain's
ambiance, to aggressive multilevel marketing strategies. On a micro
level, drivers in one business are not necessarily drivers in another,
although on a very general level, any positive change can precipitate
new business. Please let me know the kind of thing you'd be expecting
in an answer to this question.
Thanks,
jbf777
|
Clarification of Question by
tornell-ga
on
01 Sep 2004 00:40 PDT
Hi jbf,
I am very aware that the quantification is hard.
What I expect in this answer, are some statements what the main
drivers are for increased sales when adding new sales channels. It
would be nice if the answer goes deeper than "customer satisfaction",
"customer bonding" and "wider product information", even if probably
the reasons lie in these areas.
Hope this "clarification" helps you!
Regards, tornell
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