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Q: How many contacts does it take to make a sale? ( No Answer,   3 Comments )
Subject: How many contacts does it take to make a sale?
Category: Business and Money > Advertising and Marketing
Asked by: charliepage-ga
List Price: $10.00
Posted: 02 Sep 2004 07:55 PDT
Expires: 02 Oct 2004 07:55 PDT
Question ID: 395990
Internet marketers often say that it takes "seven contacts to make a
sale." I think they are either making this up or quoting a very old
(1960s) piece of data from the Direct Marketing Association. I need to
know the genesis of the idea that it takes, on average, seven contacts
to make a sale.
There is no answer at this time.

Subject: Re: How many contacts does it take to make a sale?
From: bluchips-ga on 02 Sep 2004 15:55 PDT
Well I do not know where to find that info but think of this:    A
sale is made on the first contact of what ever it is like a phone
call, e-mail, in person, or home mailer.  This is how if you make a
call to someone their is a sale made if it is them hanging up on you,
getting the ok to call them back, or what ever happens on that call it
is a sale you sold them to call back or they sold you and hung up or
told you they were not instreded.  THAT IS A SALE.  The same thing
goes for e-mail, door to door, or home mailers.  If they throw it in
the trash they sold you if they call you,  you have sold them you are
in the upper hand the secert in sales is to keep the upoper hand if
you know what i mean.  If you are able to keep in touch with the other
party the buyer you are selling them.  well to put in short your CASH
sale will be made soon.   If you losse them on the way to that cash
sale they sold you on that they were not buying.  So look at it this
way every time you go some where or who you talk to their is a sale so
your answer is one.   well i dont not know if that is what you are
looking for but if you are a salesman of any kind contacts is the KEY.
 the money will come.
Subject: Re: How many contacts does it take to make a sale?
From: pinkfreud-ga on 02 Sep 2004 16:29 PDT
I do not know who created the concept, but "The Rule of Seven" was
widely popularized by Dr. Jeffrey Lant.

"A good starting point is the 'Rule of Seven,' formulated by the
marketing expert Dr. Jeffrey Lant. It states that to penetrate the
buyer's consciousness and make significant penetration in a given
market, you have to contact those people a minimum of seven times
within an 18-month period."

(from "Secrets of Successful Telephone Selling : How to Generate More
Leads, Sales, Repeat Business, and Referrals by Phone," by Robert W.
Bly.) Secrets of Successful Telephone Selling

"In many of his marketing books, Jeffrey Lant speaks of the Rule of
Seven. There are many variations of this rule; you may have heard
about them in the so-called wave or drip marketing theories. Lant is
much more helpful. The essence of his idea is that it will take seven
touches before the marketing message you are delivering will have any
significant impact."

(from "You Make the Difference," by Stan Hustad.) You Make the Difference
Subject: Re: How many contacts does it take to make a sale?
From: marccharles-ga on 02 Sep 2004 17:55 PDT
I've sold millions of dollars of advertising for email newsletter
publishers and website portals.

I even wrote a book about advertising sales.

In my experience, the 80/20 rule is much more accurate.

If you contact 80 / 20 will respond.

However, and that's a BIG however. The numbers depend on the offer,
product, proposition and ad sales copy.

Hope that helps.

Rule of Seven is one person's conclusion on a market that changes daily.

Marc Charles

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