Dear Kim,
Thank you for accepting my suggestions for your question about ?Happy
Hour? promotions.
http://answers.google.com/answers/threadview?id=398256
If I discover more ideas I'll post them in the comment box of your
original question.
Sincerely,
Bobbie7
Here is a copy of my findings for your convenience.
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Champions Sports Bar Creates Internet Happy Tour
http://www.prweb.com/releases/2004/6/prweb133546.htm
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Happy Hungry Hour Promotion
?Rawlins worked with Patrick Henry Creative Promotions to develop the
Happy Hungry Hour postcard mail-outs and posters featuring a
pudgy-faced chef holding a gigantic pizza with the caption, "This is
NOT our chef ... and this is NOT your pizza!"
As a result, curious customers are checking out Sunsets' and taking
advantage of the $2 stone oven pizzas, $2 draft beers and $2 house
wines offered during happy hour. The lounge sells an average of 60 to
75 pizzas per night during the two-hour promotion.?
http://www.nightclub.com/magazine/December99/promotions.html
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Here is an interesting Case Study:
"The Austin Grill is a Tex-Mex restaurant chain based in the
Washington, D.C., area. Last year, the chain decided to offer its own
"refund" to customers.
Fishbowl, a company that provides email marketing services to
restaurants, helped send the offer to the restaurant chain's opt-in
database of 1,966 customers, who had registered via various methods,
including sign-up cards in the restaurants. The offer was called "The
Austin Grill's 1040 Refund," playing on the name of the tax form many
Americans file with the government each spring.
Shipped out on the Thursday before the big day, the offer encouraged
customers to print the email message and bring it to any Austin Grill
the following Monday, April 17, to receive a $10.40 deduction off any
check of $20 or more. "Bring your dependents, drown your sorrows, and
forget about taxes for another 364 days," the email read.
And customers did. On that Monday, 205 people came into the restaurant
and displayed their coupons."
http://www.clickz.com/experts/em_mkt/case_studies/article.php/834791
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Another case study:
"After e-mail address collection, mailings began. The team put
together an eye-catching HTML e-mail. The e-mail featured a Kingfisher
beer and the words "If F1 is your religion... get baptized!" at the
top. Below were details on Team F1, becoming a member, and membership
benefits. For example, the average cost of a mug of beer is INR 50
(about $1), and members were entitled to two free mugs of beer.
Overall, the first mailing had a 73 percent open rate and 40 percent
conversion rate. Conversion in this case means the recipient joined
Team F1.
A second mailing was sent to those who opened the first but didn't
convert. The bold headline read "BEER AND RACING BENEFITS." The
message focused on all the benefits of joining the club, such as free
beer on race days in select pubs and a Team F1 cap and car stickers.
Thirty-three percent of these recipients opened the second e-mail. The
conversion rate was a whopping 87 percent."
Read the complete article here:
http://www.clickz.com/experts/em_mkt/case_studies/article.php/3372191
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Here's a creative idea.
"To boost traffic to the restaurants, Optiem recommended using a
monthly HTML newsletter powered by ExactTarget that would drive online
traffic to the Max & Erma's website (http://www.maxandermas.com) and
also would encourage foot traffic to the restaurants.
To do this, the newsletter contained an imbedded survey known as "The
History Mystery," in which Optiem posed a question about Max & Erma's
history, promising a gift certificate for the correct answer. An
animated GIF in the promotional area of the newsletter flashed to
provide a link to the Max & Erma's website where the visitor could
find a clue to the correct answer.
Survey response rates reached nearly 20 percent, and due to coding on
each coupon, Max and Erma's will be able to track the revenue
generated by The History Mystery campaign."
http://website.exacttarget.com/pressrelease_7_20_04.asp
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Here?s some interesting information from a previous question.
Blue Collar Promotions
?Miss Public Bar? promotions - You could have a bikini contest every
Thursday night (or pick your slowest night) for 8 weeks. The weekly
winner receives a collection of prizes donated by your various
suppliers. The 8-week winner receives a grand prize you offer from the
increased proceeds. This format should attract a good audience if a
large part of your audience is single males.
Blue Collar Clients:
?Blue collar clients are more interested in girls, having a wild
party, girls, cheap prices, and sex. Your marketing promotions need to
focus on giving the impression of cheap prices, and a great party.
Remember that this may change a bit depending on exactly what your
blue collar client is like.?
Source: Google Answers
Subject: promotion management
Answered By: prof-ga on 17 Jan 2003
http://answers.google.com/answers/threadview?id=144133 |
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