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Q: Advertisments targeting the african-american community late 1800's-mid 1900's ( Answered,   0 Comments )
Subject: Advertisments targeting the african-american community late 1800's-mid 1900's
Category: Business and Money > Advertising and Marketing
Asked by: dll12677-ga
List Price: $35.00
Posted: 27 Oct 2004 14:50 PDT
Expires: 26 Nov 2004 13:50 PST
Question ID: 420927
I'm looking for advertisments placed in black newspapers and other
media outlets targeting black consumers during the late 1800's-mid 1900's. 
I'm looking for an online resource that will give me access to a
collection of ads by black-owned business and/or ads that targeted
black consumers during this time period.  I'm not looking for
racists/sterotypical advertisments that depicted blacks in a negative
way!!  To give an example of the types of ads I'm looking for:  Madam
CJ Walker was one of the first female millionaires in the US.  She
started and operated a very lucrative hair care products business in
the late-early 1900's.  I would be interested in gaining access to ads
she used to promote her business during her time.  To sum things up,
what I'm basically looking for are black marketing masters and examples of
their work from that time period in history.  I'm a young aspiring
copywriter and I'm seeking to study marketing ads by and to blacks in
Subject: Re: Advertisments targeting the african-american community late 1800's-mid 1900's
Answered By: journalist-ga on 27 Oct 2004 17:11 PDT
Greetings Dll12677:

I've searched Google and Google Images and have discovered the following:

Ads Walker Company


[not sure if this is derogatory or aimed at black consumers]
See ad about midway down the page, circa 1930's


Product shots Walker Company:

"Wonderful Hair Grower"

"Vegetable Shampoo"


From customer review: "This Journey to Freedom volume is illustrated
with period photographs from Walker's life, including some of the
original ads for her hair-care products"


Should you require clarification of any of the links, please request a
clarification and I'll be happy to respond.  I'm amazed there aren't
more samples on the net, and I will continue looking for a while - I'm
determined.  lol

Best regards,



"history of black advertising"
"black newspapers" advertising
"Madame C J Walker" ads
"newspaper ads" Madame C J Walker Manufacturing
19th century negro advertising
19th century black advertising
Walker Hair Straightener
"history of advertising" black consumer
"history of advertising" negro consumer


Madam C. J. Walker
Madam C. J. Walker Preparations

Clarification of Answer by journalist-ga on 27 Oct 2004 18:16 PDT
Greetings again, Dll12677,

I've continued searching since I posted my answer, but haven't found much more. 

Another Walker ad:

Vintage jar skin whitener by Harriet Hubbard Ayer (She was Caucasian,
but the product may have been meant to also seel to blacks - could not
locate confirmation)

I also located her (grand?)daughter's email (posted in public) - you
may want to write to her to see if she has ad images she could email

Best regards,
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