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Q: Podcast Marketing ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Podcast Marketing
Category: Business and Money > Advertising and Marketing
Asked by: broker-ga
List Price: $75.00
Posted: 22 Jan 2006 11:44 PST
Expires: 21 Feb 2006 11:44 PST
Question ID: 436514
I need to figure out how precisely to use podcasting to syndicate
content created by a very well known doctor.

I've come across sites like podcasting.net, that apparently are
directories of podcast feeds that one can subscribe to.

So, for instance, I'd like to know what the top 10 podcasting
directories are as measured by Alexa, what other sources we should
syndicate our podcast to, a list of podcasting best practices, any
informational how-to products that explain how to market podcasts most
effectively, etc.

Use your creativity to come up with a list of resources that will get
me pointed in the right direction as quickly as possible.
Answer  
Subject: Re: Podcast Marketing
Answered By: bobbie7-ga on 22 Jan 2006 15:40 PST
Rated:5 out of 5 stars
 
Hello again Broker, 

Below you will find the top 10 podcasting directories are as measured by Alexa



PodcastAlley.com 
?Podcast Alley is the best site to find all your Podcasts, podcast
feeds, podcast definitions, podcast software and best podcast
directory...not to mention an active forum of podcasters and
listeners.?
http://podcastalley.com/


Podcast.net 
Podcast directory
http://www.podcast.net/


PodcastPickle.com 
?PodcastPickle.com is more than a directory, it is also a community.
It offer so many features that podcasters and listeners both need and
use. Everything from a great forum to a my favorites feature. A top 25
to a newest 25.?
http://www.podcastpickle.com/


IPodder.org 
Podcast directory   http://ipodder.org


Digital Podcast Directory 
Podcasts and audio blogs 
http://www.digitalpodcast.com/


PodcastDirectory.com 
?Podcast collection which can be narrowed by genre or language.? 
http://www.podcastdirectory.com/
 
Podfeed.net 
?The best source on the web for all things podcast.?  http://www.podfeed.net/


Podcast411 
Podcast directory and information. 
http://www.podcast411.com/


Podcast Bunker 
?Podcast Directory of high quality podcast,30 second previews of
podcast and the podcast quick guide??
http://podcastbunker.com/


Podcasting News Directory 
?Grouped by category; podcasters may be rated by listeners.? 
http://www.podcastingnews.com/forum/links.php


Source: Alexa
http://www.alexa.com/browse/general/?&Mode=general&CategoryID=1359724&Start=1&SortBy=Popularity


See more Alexa results here:
http://www.alexa.com/browse/general/?&CategoryID=1359724&mode=general&SortBy=Popularity&mode=general&R=&Start=11



========================================================


Here's a list of additional directories (Top, International and Topical)
to add your podcast.

Direct link:
http://www.podcastingnews.com/topics/Podcast_Directory.html


========================================================



Below you will find a list of resources (articles, tips and
whitepapers) regarding podcasting marketing and best practices, that
will get you  pointed in the right direction.


?Consultants could use podcasting to interview clients, convey success
stories, interview other thought leaders, expose business trends, and
become a trusted advisor and source of valuable information. This can
produce additional clients, increased reputation within a specific
community, and extend your valuable brand perception with customers
and prospects.?
?Podcasting Best Practices: 
1.    Know your audience/target market.
2.    Be organized in the messaging that is to be delivered.
3.    Have notes & an outline to keep the show on topic.
4.    Edit podcast show appropriately for content, quality and length.
5.    Deliver valuable, informative, engaging and entertaining content
to your listeners that they can?t get from any other media.
6.    Ensure good quality audio by using proper recording hardware and software
7.    Provide show notes for listeners to review content of the show
before and while they listen to the podcast.
8.    Use proper tagging of Meta data so that you podcast can be found
and organized easily by podcasting software and directories.
9.    Ensure that the RSS feed for the podcast is valid and in
compliance with the 2.0 standard. Additional functionality is required
if you want the podcast to be apple iTunes friendly.
10.    Submit your podcast to the popular directories such as
podblaze.com here so that your podcast can reach a greater audience.
11.    Ping the major podcasting, RSS and Blog directories after each
podcast to ensure that your podcasts are updated. Use the free ping
service at Freshpodcasts.com
12.    Have the proper web server technology that can handle
delivering the content quickly and be able to handle the server
bandwidth issues. Donā??t underestimate the importance of this
critical point.
13.    Have an experienced podcasting consultant design, map, and
oversee the entire process to ensure success the first time. This will
ensure that you will achieve maximum market impact with this new media
format. Your audience will not be forgiving of a poorly executed
podcast strategy.?

American Chronicle: July 29, 2005 
http://www.americanchronicle.com/articles/viewArticle.asp?articleID=1475


========================================================


You can get a free copy of the Podcasting Whitepaper : How To Leverage
This New Media Marketing Tool

Overview:

?The purpose of this 20 page white paper is to educate readers about
the potential marketing value of Podcasting, and how to leverage this
new media technology for maximum benefit. This new media audio
technology provides ample opportunity for businesses and individuals
to leverage their subject matter knowledge and expertise to generate
increased brand exposure, improved product awareness, increased sales,
greater online visibility and additional revenue opportunities.?

Podblaze:  June 2005, The Info Guru LLC.
http://www.podblaze.com/podcasting-business-whitepaper.php


Download  Whitepaper here:
http://www.podblaze.com/Podcasting_Marketing_Media_Business_WhitePaper.pdf


========================================================


How to Podcast

"The definitive step-by-step guide on how to podcast
(including getting started, marketing, improving audio quality,
making money, and more).

This is the home of the free podcast tutorial that will take  your
podcast from concept to launch fast and for minimal cost."
http://www.how-to-podcast-tutorial.com/

Also subscribe to their Ezine (right side of webpage)

?It's free. Subscribe today and YOU get: 
Free Ebook: 7 Ways to Promote Your Podcast for Free & Gain More Listeners Fast 
Exclusive tips for creating, publishing and promoting your podcast 
News and articles on the latest breakthroughs in the podcasting industry?
http://www.how-to-podcast-tutorial.com/


========================================================


Tips and Tools for Producing, Marketing and Monetizing Your Podcast

Article Library
27 articles on how to produce, market and monetize your podcast
New articles posted every week.

Also sign up to receive the Podcast Optimization newsletter and receive access 
to the expert articles and the directory index below. Sign up is free. Upon 
sign up, you'll receive an email with access instructions.
http://www.podcastoptimization.com/


========
Articles
========



The Podwire: 
Podcasting Do's and Dont's addressing  content and marketing.
http://www.podfeed.net/article.asp?id=105


Incorporate Your Keywords Into Your Podcast Title to Enhance its
Marketing Potential
Give some thought to how you name your podcast. It could seriously
impact your podcasts online visibility
http://blog.podblaze.com/public/item/105447



11 tips to help you choose the best podcasting software solution for your business
http://blog.podblaze.com/public/item/102103



Increase Your Podcast Visibility with a Blog
http://marketingloop.com/podcasting/2006/01/19/increase-your-podcast-visibility-with-a-blog/


Toward viable business models for podcasting
http://firstmonday.org/issues/issue10_9/crofts/#c5
Full text
http://firstmonday.org/issues/issue10_9/crofts/


Additional podcasting articles 
http://www.podcasting-tools.com/podcasting-articles.htm
For example: Podcasting Monetization Strategies for Publishers
http://www.podcasting-tools.com/podcasting-monetization.htm



========================================================


Why iTunes Can Have a Positive Impact on Marketing Your Podcast
http://blog.rssapplied.com/public/blog/94037



How to Submit Your Podcast to iTunes Music Store
http://marketingloop.com/podcasting/2005/12/22/how-to-submit-your-podcast-to-itunes-music-store/


iTunes has a list of tens of thousands of podcasts. Most can be
subscribed to for free and downloaded automatically through the iTunes
client.
http://www.apple.com/itunes/podcasts/

Best Practices: Launching a podcast
?The ad:tech Connect family of products experiments with interactive
marketing technologies.?
http://www.expoweb.com/Technology/2006JanBPLaunchingapodcast.htm


Itunes Podcast Forum :: Just For iTunes Podcast Publishers
http://blog.podblaze.com/public/item/113546




===============
Other Resources
===============


Listen to a podcast about marketing and health care
http://www.soundpractice.net/article.cfm?id=226


Podcast About The Podcast
http://reelreviewsradio.com/archives/2004/12/27/podcast-about-the-podcast/


RSS, Podcasting & Syndication News and Tips
http://www.leveragedpromotion.com/resources.html


Pioneer Podcasters Share Insider Tips: Techniques & Equipment
http://www.oreillynet.com/pub/a/network/2006/01/09/pioneer-podcasters-share-insider-tips.html


An overview of podcasting From Wikipedia
http://en.wikipedia.org/wiki/Podcasting


==========
Tradeshows
===========


Podcast Expo 

?The Podcast & Portable Media Expo is the only industry event that
brings together influential podcasters, media, content creators and
device makers to cover the complete range of business, marketing and
legal issues for portable audio & video.?

?The conference program features a combination of keynotes, expert
panel discussions, expert "how to" sessions, and lots of audience
participation.?

http://www.portablemediaexpo.com/


Syndicate 
Premier event for content syndication trends

?Syndicate is the only industry conference addressing the business and
technology issues facing companies using new technologies to interact
with their markets more efficiently.?

http://www.syndicateconference.com/live/38/


PodcasterCon 

?A free unconference open to all participants to discuss and learn
about podcasting. This not for profit event is being organized by a
group of volunteers.?
http://www.podcastercon.org/



====
Book
====

The Business Podcasting Bible : The Complete Guide to Making Money
from Broadcasting Audio and Video Content (Paperback)
by Paul Colligan, Alex Mandossian 
Publisher: Larstan Publishing (May 10, 2006) 


Book Description

?Like the Web and email, podcasting ? technology for distributing
audio and video on the Internet ? represents a paradigm shift in how
businesses communicate with prospects and customers. Although
substantial media coverage has stimulated corporate interest in
podcasting, its newness and apparent complexity have made businesses
wary of entering the fray. The Business Podcasting Bible is designed
to ease this process, particularly for marketers looking to increase
sales and deepen their relationships with customers. Each chapter uses
case studies to cover a different aspect of podcasting. Topics range
from podcast metrics to premium and sponsored podcast models to such
nuts-and-bolts concerns as how to syndicate a podcast and what kind of
equipment is necessary for setup. The book includes informative
sidebars, statistics, easy-to-read charts and graphs based on the
authors? proprietary research, along with a glossary, resource
appendix, and links to Web resources.?


Preorder here:
http://www.amazon.com/gp/product/097642665X/ref=pd_sbs_b_3/103-8989118-0440621?%5Fencoding=UTF8&v=glance&n=283155



===================
Commercial Services
===================

Podtrac

Podtrac Launches Podcast Advertising Service

"Podtrac today announced a podcast advertising service and free
podcast infrastructure to enable podcasters to monetize their audio
and video podcasts, and to enable advertisers to confidently and
easily research and buy sponsorships and advertisements in the
emerging podcast media market."
http://marketingloop.com/podcasting/2005/11/12/podtrac-launches-podcast-advertising-service/

Podtrac

?Podtrac, the service that expertly connects podcasters and podcast
listeners and viewers with advertisers. We specialize in highly
targeted podcast advertising, by precisely matching audience
demographics and interests with the appropriate advertising for those
listeners and viewers.??

Website:       

http://www.podtrac.com/


----------------


What I Want Podcasting: Post-Marketing 
http://www.whatiwantpodcasting.com/Post_Marketing_Advertising.html


----------------

Leveraged Promotion
http://www.leveragedpromotion.com/services.html


----------------


iFeedMedia
http://www.ifeedmedia.com/Podcasts.html


========================================================


Search terms in different combinations:
Podcasting
Podcast directories
Best practices
Directories
Marketing podcasts
Health podcasting tips articles
Case studies
Podcasting Syndication
FAQ Tutorials
Podcast resources


I hope the information provided is helpful!


Best regards,
Bobbie7

Request for Answer Clarification by broker-ga on 17 Feb 2006 05:30 PST
posted another q you might be interested in: 
https://answers.google.com/answers/threadview?id=446892

Clarification of Answer by bobbie7-ga on 17 Feb 2006 06:17 PST
Thank you for leting me know. I'm on it!!

Request for Answer Clarification by broker-ga on 23 Feb 2006 17:23 PST
http://answers.google.com/answers/threadview?id=700167 - another one for you.

Clarification of Answer by bobbie7-ga on 23 Feb 2006 17:42 PST
Thank you for letting me know about your new question.

--Bobbie7
broker-ga rated this answer:5 out of 5 stars
Excellent answer, once again!

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