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Q: Podcast Marketing ( Answered 5 out of 5 stars,   0 Comments )
Subject: Podcast Marketing
Category: Business and Money > Advertising and Marketing
Asked by: broker-ga
List Price: $75.00
Posted: 22 Jan 2006 11:44 PST
Expires: 21 Feb 2006 11:44 PST
Question ID: 436514
I need to figure out how precisely to use podcasting to syndicate
content created by a very well known doctor.

I've come across sites like, that apparently are
directories of podcast feeds that one can subscribe to.

So, for instance, I'd like to know what the top 10 podcasting
directories are as measured by Alexa, what other sources we should
syndicate our podcast to, a list of podcasting best practices, any
informational how-to products that explain how to market podcasts most
effectively, etc.

Use your creativity to come up with a list of resources that will get
me pointed in the right direction as quickly as possible.
Subject: Re: Podcast Marketing
Answered By: bobbie7-ga on 22 Jan 2006 15:40 PST
Rated:5 out of 5 stars
Hello again Broker, 

Below you will find the top 10 podcasting directories are as measured by Alexa 
?Podcast Alley is the best site to find all your Podcasts, podcast
feeds, podcast definitions, podcast software and best podcast
directory...not to mention an active forum of podcasters and
Podcast directory 
? is more than a directory, it is also a community.
It offer so many features that podcasters and listeners both need and
use. Everything from a great forum to a my favorites feature. A top 25
to a newest 25.? 
Podcast directory

Digital Podcast Directory 
Podcasts and audio blogs 
?Podcast collection which can be narrowed by genre or language.? 
?The best source on the web for all things podcast.?

Podcast directory and information.

Podcast Bunker 
?Podcast Directory of high quality podcast,30 second previews of
podcast and the podcast quick guide??

Podcasting News Directory 
?Grouped by category; podcasters may be rated by listeners.?

Source: Alexa

See more Alexa results here:


Here's a list of additional directories (Top, International and Topical)
to add your podcast.

Direct link:


Below you will find a list of resources (articles, tips and
whitepapers) regarding podcasting marketing and best practices, that
will get you  pointed in the right direction.

?Consultants could use podcasting to interview clients, convey success
stories, interview other thought leaders, expose business trends, and
become a trusted advisor and source of valuable information. This can
produce additional clients, increased reputation within a specific
community, and extend your valuable brand perception with customers
and prospects.?
?Podcasting Best Practices: 
1.    Know your audience/target market.
2.    Be organized in the messaging that is to be delivered.
3.    Have notes & an outline to keep the show on topic.
4.    Edit podcast show appropriately for content, quality and length.
5.    Deliver valuable, informative, engaging and entertaining content
to your listeners that they can?t get from any other media.
6.    Ensure good quality audio by using proper recording hardware and software
7.    Provide show notes for listeners to review content of the show
before and while they listen to the podcast.
8.    Use proper tagging of Meta data so that you podcast can be found
and organized easily by podcasting software and directories.
9.    Ensure that the RSS feed for the podcast is valid and in
compliance with the 2.0 standard. Additional functionality is required
if you want the podcast to be apple iTunes friendly.
10.    Submit your podcast to the popular directories such as here so that your podcast can reach a greater audience.
11.    Ping the major podcasting, RSS and Blog directories after each
podcast to ensure that your podcasts are updated. Use the free ping
service at
12.    Have the proper web server technology that can handle
delivering the content quickly and be able to handle the server
bandwidth issues. Donā??t underestimate the importance of this
critical point.
13.    Have an experienced podcasting consultant design, map, and
oversee the entire process to ensure success the first time. This will
ensure that you will achieve maximum market impact with this new media
format. Your audience will not be forgiving of a poorly executed
podcast strategy.?

American Chronicle: July 29, 2005


You can get a free copy of the Podcasting Whitepaper : How To Leverage
This New Media Marketing Tool


?The purpose of this 20 page white paper is to educate readers about
the potential marketing value of Podcasting, and how to leverage this
new media technology for maximum benefit. This new media audio
technology provides ample opportunity for businesses and individuals
to leverage their subject matter knowledge and expertise to generate
increased brand exposure, improved product awareness, increased sales,
greater online visibility and additional revenue opportunities.?

Podblaze:  June 2005, The Info Guru LLC.

Download  Whitepaper here:


How to Podcast

"The definitive step-by-step guide on how to podcast
(including getting started, marketing, improving audio quality,
making money, and more).

This is the home of the free podcast tutorial that will take  your
podcast from concept to launch fast and for minimal cost."

Also subscribe to their Ezine (right side of webpage)

?It's free. Subscribe today and YOU get: 
Free Ebook: 7 Ways to Promote Your Podcast for Free & Gain More Listeners Fast 
Exclusive tips for creating, publishing and promoting your podcast 
News and articles on the latest breakthroughs in the podcasting industry?


Tips and Tools for Producing, Marketing and Monetizing Your Podcast

Article Library
27 articles on how to produce, market and monetize your podcast
New articles posted every week.

Also sign up to receive the Podcast Optimization newsletter and receive access 
to the expert articles and the directory index below. Sign up is free. Upon 
sign up, you'll receive an email with access instructions.


The Podwire: 
Podcasting Do's and Dont's addressing  content and marketing.

Incorporate Your Keywords Into Your Podcast Title to Enhance its
Marketing Potential
Give some thought to how you name your podcast. It could seriously
impact your podcasts online visibility

11 tips to help you choose the best podcasting software solution for your business

Increase Your Podcast Visibility with a Blog

Toward viable business models for podcasting
Full text

Additional podcasting articles
For example: Podcasting Monetization Strategies for Publishers


Why iTunes Can Have a Positive Impact on Marketing Your Podcast

How to Submit Your Podcast to iTunes Music Store

iTunes has a list of tens of thousands of podcasts. Most can be
subscribed to for free and downloaded automatically through the iTunes

Best Practices: Launching a podcast
?The ad:tech Connect family of products experiments with interactive
marketing technologies.?

Itunes Podcast Forum :: Just For iTunes Podcast Publishers

Other Resources

Listen to a podcast about marketing and health care

Podcast About The Podcast

RSS, Podcasting & Syndication News and Tips

Pioneer Podcasters Share Insider Tips: Techniques & Equipment

An overview of podcasting From Wikipedia


Podcast Expo 

?The Podcast & Portable Media Expo is the only industry event that
brings together influential podcasters, media, content creators and
device makers to cover the complete range of business, marketing and
legal issues for portable audio & video.?

?The conference program features a combination of keynotes, expert
panel discussions, expert "how to" sessions, and lots of audience

Premier event for content syndication trends

?Syndicate is the only industry conference addressing the business and
technology issues facing companies using new technologies to interact
with their markets more efficiently.?


?A free unconference open to all participants to discuss and learn
about podcasting. This not for profit event is being organized by a
group of volunteers.?


The Business Podcasting Bible : The Complete Guide to Making Money
from Broadcasting Audio and Video Content (Paperback)
by Paul Colligan, Alex Mandossian 
Publisher: Larstan Publishing (May 10, 2006) 

Book Description

?Like the Web and email, podcasting ? technology for distributing
audio and video on the Internet ? represents a paradigm shift in how
businesses communicate with prospects and customers. Although
substantial media coverage has stimulated corporate interest in
podcasting, its newness and apparent complexity have made businesses
wary of entering the fray. The Business Podcasting Bible is designed
to ease this process, particularly for marketers looking to increase
sales and deepen their relationships with customers. Each chapter uses
case studies to cover a different aspect of podcasting. Topics range
from podcast metrics to premium and sponsored podcast models to such
nuts-and-bolts concerns as how to syndicate a podcast and what kind of
equipment is necessary for setup. The book includes informative
sidebars, statistics, easy-to-read charts and graphs based on the
authors? proprietary research, along with a glossary, resource
appendix, and links to Web resources.?

Preorder here:

Commercial Services


Podtrac Launches Podcast Advertising Service

"Podtrac today announced a podcast advertising service and free
podcast infrastructure to enable podcasters to monetize their audio
and video podcasts, and to enable advertisers to confidently and
easily research and buy sponsorships and advertisements in the
emerging podcast media market."


?Podtrac, the service that expertly connects podcasters and podcast
listeners and viewers with advertisers. We specialize in highly
targeted podcast advertising, by precisely matching audience
demographics and interests with the appropriate advertising for those
listeners and viewers.??



What I Want Podcasting: Post-Marketing


Leveraged Promotion




Search terms in different combinations:
Podcast directories
Best practices
Marketing podcasts
Health podcasting tips articles
Case studies
Podcasting Syndication
FAQ Tutorials
Podcast resources

I hope the information provided is helpful!

Best regards,

Request for Answer Clarification by broker-ga on 17 Feb 2006 05:30 PST
posted another q you might be interested in:

Clarification of Answer by bobbie7-ga on 17 Feb 2006 06:17 PST
Thank you for leting me know. I'm on it!!

Request for Answer Clarification by broker-ga on 23 Feb 2006 17:23 PST - another one for you.

Clarification of Answer by bobbie7-ga on 23 Feb 2006 17:42 PST
Thank you for letting me know about your new question.

broker-ga rated this answer:5 out of 5 stars
Excellent answer, once again!

There are no comments at this time.

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