I am looking for historical revenue/sales information on ExxonMobil's
"Mobil 1" product line. The product line has been around since 1974
but optimally I would like to find out sales back in 1985 through the
present if possible. The most important dates would be as follows
1985, 1992, 2003 and 2004 (but 2004 is likely not available as of
yet). |
Request for Question Clarification by
pafalafa-ga
on
02 Dec 2004 07:03 PST
blucken-ga,
You ask some TOUGH questions!!!!
The only concrete number I came up with is this one:
=====
MOBIL IN CONSENT AGREEMENT WITH FTC OVER MOBIL 1 OIL ADS
18 September 1980
Dow Jones News
...MOBIL OIL A SUBSIDIARY OF MOBIL CORP SOLD ABOUT $30.5 BILLION IN
PETROLEUM PRODUCTS IN 1979 INCLUDING MORE THAN $20 MILLION WORTH OF
MOBIL 1 TO 750,000 USERS THE FTC SAID.
=====
Beyond that, there are some stats on the overall market for synthetic
oils in various years -- including occastional reference to Mobil 1
market share -- but no other hard and fast sales figures that I can
see. A typical mention looks like this:
"Synthetic lubricants for cars totaled $106.7 million, or 31.3% of
dollar volume of $341.4 million in 1991, the study estimated..."
Given the apparent paucity of info, are there any alternative sorts of
data that might meet your needs?
pafalafa-ga
|
Clarification of Question by
blucken-ga
on
03 Dec 2004 07:21 PST
If there are references of a total dollar number for synthetic
lubricants AND a market share number for Mobil1 that would be helpful
and we can do some math
|
Request for Question Clarification by
vercingatorix-ga
on
03 Dec 2004 12:33 PST
I found a couple of recent market-share numbers, but nothing more than
three years old.
Good luck with the question.
V
|
Clarification of Question by
blucken-ga
on
15 Dec 2004 11:57 PST
The answer was worth $50 but not $200 - How can I pay you $50 without
cancelling the question
'thanks
|
Request for Question Clarification by
pafalafa-ga
on
15 Dec 2004 17:44 PST
blucken-ga,
Thanks so much for your generous offer.
I had actually done some additional research on this question, but got
sidetracked by a while. Here are some of the assorted tidbits of data
I came up with:
=====
ExxonMobil Celebrates 30 Years of Synthetic Motor Oil Plant in Beaumont, Texas
The Beaumont Enterprise
14 April 2004
[two plants make Mobil 1]
Synthetic motor oil Mobil 1 celebrated 30 years of production in
Beaumont. In the city where Mobil Oil was founded... the high-tech
crude oil-based product still is produced for the Western Hemisphere
and other portions of the world. A plant in France also produces Mobil
1.
[the Texas plant has produced 600 million quarts in 30 years]
...more than 150 million gallons, or 600 million quart[s]... later,
Mayor Evelyn Lord presented...the Lube Oil Blending Plant, with a
plaque....
[Mobil 1 is standard for some lines]
..About 12 percent of European cars use synthetic oils including Mobil
1...In America, about 4 percent of cars use it.
...Mobil 1 now has original equipment status in Porsches and Mercedes
Benz AMG...Cadillac XLR, SRX, CTS and CTS-V series, Chevrolet
Corvette, Dodge Viper, Dodge Ram Truck SRT-10 and Ford Mustang Cobra
R.
=====
Marketers Take Advantage of `Synthetic' Ruling.
Lubricants World
1 August 2000
[Mobil 1 market share]
Mobil 1, which has the strongest hold on the synthetic market
(estimated by one analyst at 60.4%) and factory-fill contracts with
Corvette and Porsche, continues to dominate the overall synthetic
market...Castrol, whose market share... was virtually nonexistent 6
years ago, now has more than 20% of the market...
[Synthetics a small but growing niche]
Synthetics and semi-synthetics make up only a niche 3%-6% of the
automotive oil market...
...Demand, however, is expected to grow 5.7% per year, to 115 million
gallons in 2003
[NOTE: If Mobil 1 does, in fact, have a 60.4% market share, then they
would be selling about 69 million gallons in 2003. At about $5 per
quart, that would be a street value of $1.38 billion]
=====
SLOW BURN FOR SYNTHETIC OIL GROWTH
Discount Store News
2 November 1992
[About a 1% market share for synthetics in 1992, compared with 3-6% in 2000]
....Almost 20 years after Mobil introduced synthetic motor oil to the
U.S. motoring public with its Mobil 1 brand, synthetic oils still
occupy a specialty niche of less than 1% of total oil sales...
...Synthetic lubricants for cars totaled $106.7 million, or 31.3% of
dollar volume of $341.4 million in 1991...By 1996, wholesale shipments
of automotive synthetics will increase to an estimated $125.4
million...
=====
I hope this additional information is some use to you.
As for your question about changing the price of your question, I
believe it's pretty easy:
http://answers.google.com/answers/help.html#followup
Change your question price
You can change your price at anytime as long as your question is not
currently 'locked' and being answered by a Researcher. To change your
question price, go to "My Account," select "My Unanswered Questions"
and click on the question with the price you want to change. Then
click on "Change Question Parameters" to modify the price.
Let me know if there's anything else I can do for you on this one.
pafalafa-ga
|
Clarification of Question by
blucken-ga
on
16 Dec 2004 10:49 PST
The additional info is worth more - thanks. Anyway you could get me
the full articles (or links) from which these excerpts were pulled?
Thanks!
|
Request for Question Clarification by
pafalafa-ga
on
16 Dec 2004 11:23 PST
Thanks for getting back to me. Please adjust the price of your
question to whatever you feel the information is worth, and I will
copy my previous postings as a formal answer....I appreciate it.
As for linking to existing articles, I'm afraid that's not possible
for all of them. They are not all out there on the web, but were
unearthed in private, commercial databases like Lexis-Nexis and
Factiva. I cannot copy them in full and post them here due to
copyright restrictions.
However, I did find two of them available on the web:
http://www.synthetic-oil-online.com/articles15.htm
Marketers Take Advantage of ?Synthetic? Ruling
==========
http://www.findarticles.com/p/articles/mi_m3092/is_n21_v31/ai_12842667
Slow burn for synthetic oil growth - synthetic motor oils
==========
Also, please be aware of this apparently comprehensive report:
http://www.freedoniagroup.com/Synthetic-Lubricants-And-Functional-Fluids.html
Synthetic Lubricants & Functional Fluids to 2006 - Market Size, Market
Share, Market Leaders, Demand Forecast and Sales
At $3,800, it's awfully pricey, but it's also possible to purchase
individual pages from the report at $30/per. A detailed TOC and
per-page order form is here:
http://freedonia.ecnext.com/free-scripts/comsite2.pl?page=description&src_id=0001&study_id=1597
All the best,
paf
|
Clarification of Question by
blucken-ga
on
16 Dec 2004 12:18 PST
thanks
well done again
|
,
0 Comments
)