Hello again Mhp69,
The Outdoor Advertising Association of America provides a 2005 CPM
comparison chart for different medias.
Facts & Figures
Average CPM
Calendar Year 2005
CPM Comparison
For copyright reason I cannot paste the complete chart here; however
here is the direct link to the chart.
Download here:
http://www.oaaa.org/outdoor/facts/CPT_TREND.pdf
=======================================
The CPM Comparison chart for the year 2003 is available here:
http://www.oaaa.org/outdoor/facts/cpmcomparison.asp
=======================================
Download the following publication to view the CPM comparison for
Network and Spot TV
See page 7
http://www.jou.ufl.edu/people/faculty/chanolmsted/General%20Audience%20Analysis%20Lecture%202005.pdf
=======================================
From Outdoor Advertising Trends, October 2002:
Here is a chart of the average cost per thousand.
Media Type CPM
Billboard - 30-Sheet Poster $2.05
Radio Ad - During Prime Drive Time $8.61
Magazine - One page with 4 colors $9.35
Television Commercial - 30 Seconds on a Prime-Time Network $17.78
Newspaper - 1/3 of a page in black and white $22.95
http://bpsoutdoor.com/article.php?article=how_effective
=======================================
Limelight Media Group, Inc.
2005 SEC Filing
?The following table sets forth the average CPM for some common
advertising media as compared to the CPM of approximately $0.98 for a
four week flight' on our in-store, digital media network.?
CPM
Media Type (Cost per 1,000)
Outdoor (e.g. billboards, street furniture, etc.)
8 sheet posters $0.85
30 sheet posters $1.78
Bulletins $3.90
Radio
0:60 drive time $5.92
Magazines
4- color page $9.62
Television
0:30 prime time spot $20.54
Newspapers
½ page black & white $23.32
Source: Media Vehicles, a GE Capital Company, 2001.
Limelight Media Group, Inc.
2005 SEC Filing
http://sec.edgar-online.com/2005/04/15/0001015402-05-001918/Section2.asp
=======================================
Here is the Average Advertising Cost-per-Thousand Rates (CPMs) in the
US, by Media, 2000
Media Average CPM
Daily newspapers $19.00
Prime-time broadcast TV $16.00
Radio $6.00
Magazines $6.00
Day-time broadcast TV $5.00
Internet (?effective?CPM) $3.50
Source: Morgan Stanley Dean Witter, 2001
2001 eMarketer, Inc. www.eMarketer.com
Page 45
Online Advertising Update, March 2002
http://pdf.forbes.com/fdc/emarketer.pdf
=======================================
Search terms:
Average CPM cost-per-thousand media newspapers radio internet television magazines
I hope the information provided is helpful!
Best regards,
Bobbie7 |