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Q: Advertising Media Cost Comparison ( Answered 5 out of 5 stars,   0 Comments )
Subject: Advertising Media Cost Comparison
Category: Business and Money > Advertising and Marketing
Asked by: mhp69-ga
List Price: $35.00
Posted: 14 Feb 2006 16:47 PST
Expires: 16 Mar 2006 16:47 PST
Question ID: 445860
I'm looking for a current average cost comparison of the following
advertising media:

Internet Site, Daily Newspaper, Prime Time TV, Prime Time Cable TV,
Magazines, Radio, Day Time TV

Please provide sources.

Request for Question Clarification by easterangel-ga on 15 Feb 2006 03:46 PST

I was able to find average advertising costs for the things you need
except for the newspaper data.

Would these be enough for you?


Clarification of Question by mhp69-ga on 21 Feb 2006 12:49 PST
I do need the newspaper pricing.  It's very important.

Request for Question Clarification by bobbie7-ga on 21 Feb 2006 12:58 PST

Would the advertising costs provided here meet your needs?


Clarification of Question by mhp69-ga on 21 Feb 2006 13:58 PST
I should have been more specific.  I need the prices in CPM rates,
otherwise the comparison doesn't really mean anything.

Request for Question Clarification by bobbie7-ga on 21 Feb 2006 15:03 PST
I found the average CPM for newspapers, prime time TV, radio,
magazines,  daytime TV and internet in the U.S. (2000) .  This data is
from a 2002 publication.

Would these figures suit your purpose?

Thank you, Bobbie7
Subject: Re: Advertising Media Cost Comparison
Answered By: bobbie7-ga on 21 Feb 2006 16:13 PST
Rated:5 out of 5 stars
Hello again  Mhp69,

The Outdoor Advertising Association of America provides a 2005 CPM
comparison chart for different medias.

Facts & Figures 
Average CPM
Calendar Year 2005
CPM Comparison 

For copyright reason I cannot paste the complete chart here; however
here is the direct link to the chart.

Download here:


The CPM Comparison chart for the year 2003 is available here:


Download the following publication to view the CPM comparison for
Network and Spot TV

See page 7


From Outdoor Advertising Trends,  October 2002:

Here is a chart of the average cost per thousand.

Media Type	CPM

Billboard - 30-Sheet Poster	$2.05

Radio Ad - During  Prime Drive Time	$8.61

Magazine - One page with 4 colors	$9.35

Television Commercial - 30 Seconds on a Prime-Time Network	$17.78

Newspaper - 1/3 of a page in black and white	$22.95


Limelight Media Group, Inc. 
2005 SEC Filing

?The following table sets forth the average CPM for some common
advertising media as compared to the CPM of approximately $0.98 for a
four week flight' on our in-store, digital media network.?


Media Type              (Cost per 1,000)

Outdoor (e.g. billboards, street furniture, etc.)
8 sheet posters           $0.85
30 sheet posters          $1.78

Bulletins                 $3.90

0:60 drive time           $5.92

4- color page             $9.62

0:30 prime time spot     $20.54

 page black & white     $23.32

Source: Media Vehicles, a GE Capital Company, 2001.

Limelight Media Group, Inc. 
2005 SEC Filing


Here is the Average Advertising Cost-per-Thousand Rates (CPMs) in the
US, by Media, 2000

Media Average CPM

Daily newspapers $19.00
Prime-time broadcast TV $16.00
Radio $6.00
Magazines $6.00
Day-time broadcast TV $5.00
Internet (?effective?CPM) $3.50

Source: Morgan Stanley Dean Witter, 2001
2001 eMarketer, Inc.

Page 45
Online Advertising Update, March 2002


Search terms:
Average CPM cost-per-thousand media newspapers radio internet television magazines

I hope the information provided is helpful!

Best regards,
mhp69-ga rated this answer:5 out of 5 stars

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