Hi, thank you for submitting your question to Answers.Google, I hope I
can provide the information you are seeking.
What you are asking about is called a display ad. There is no simple
answer because of all the variables but I have given some sample
You can contact the New York Times display advertising department at
212-556-7777 X3 and simply ask them, and remember to ask if they have
any special rates available for a particular day of the week or if you
can place an ad to run any on any open weekday if that would meet your
needs. Many papers will be happy to give you a small discount to have
an ad ready to run when they have an extra page available ? it?s
called a space-available ad.
If you are just looking for general information rather than a
guaranteed quote, newspaper display ads sell by the column inch.
A full page in the NYT are 6 columns wide by 21 inches. The page is
called a broadsheet and you are asking about a 100% broadsheet.
The Times offers an 8% discount for a full page display ad, which
means it is calculated on a 126 column inch basis times .92.
You can find the current ad rates at nytadvertising.com.
This is a document from that page as archived on Google.
The column inch rate for weekday full-page display in the city edition
was recently $191 (full-page rate discount included) per column inch
so a full page would probably cost about $24,000 or about 2 cents per
print copy circulated.
This is the rate for a full-page, camera-ready black and white page.
Color is usually only quoted directly but camera-ready four color
would probably run about 45 percent higher.
Initial Google search terms: New york times daily ad rates full page
Secondary Google Search terms: site:www.nytadvertising.com full page
The use of ?site:? at the beginning of a search term restricts the
search to that Web site.
Thank you again for turning to Answers.Google for help. I believe this
answers your question.