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Q: Kool Aid font legal to use? ( No Answer,   3 Comments )
Question  
Subject: Kool Aid font legal to use?
Category: Business and Money > Advertising and Marketing
Asked by: hillary0706-ga
List Price: $10.00
Posted: 03 Feb 2005 13:09 PST
Expires: 05 Mar 2005 13:09 PST
Question ID: 468274
I am looking to use a font called KoolBeans that I found on
Smackbomb.com (under famous fonts) for some financial aid posters at
our community college. It looks like the Kool Aid font, and would be
used for the words "Cool Aid" at the top of a poster that
parodies a Kool Aid packet. Is this font public domain, or am I
violating copyright law by using it in this manner? We would not
profit off the posters - they just encourage students to apply early
for financial aid. 

I am also wondering if using the KoolAid pitcher character would also
infringe on copyright? Or has the trademark expired or something? And
if not, how much do I have to alter the character to avoid
infringement?

Thanks so much for your time!
Answer  
There is no answer at this time.

Comments  
Subject: Re: Kool Aid font legal to use?
From: ipfan-ga on 03 Feb 2005 15:24 PST
 
The koolbeans.txt file accompanying the zip file download of the font
from insantitype font design
(http://www.moorstation.org/typoasis/designers/insanitype/index2.htm)
reads,

"Thanks for downloading "Kool Beans" from Insanitype! Font Design. 
This font is based on the Kool-Aid logo.  It kind of reminds me of a
retro surf font or something.  I think it would work well for a logo. 
All the brackets and parenthesis as well as the tilde (the squiggley
thing at the top-left of your keyboard) are Kool-Aid Man dingbats. 
Any other international characters produce a dingbat of yours truly. 
If you use it, please let me know!

-----------------------------------------------------------

This font is freeware.  Feel free to use it all you want in any
commercial or non-commercial projects including webpages, reports,
etc.  If you feel so inclined, I would appreciate a $15 registration
fee for commercial projects.  Hey, even if you don't use it in a
commercial project, I'll take a donation.  For this, please contact me
via e-mail.  You may redistribute this font all you like, but you must
keep this documentation with it, and you may not edit it in any way
without first gaining my permission. You may NOT sell this or any
other of my fonts, or include in a product for sale without first
gaining my permission.  (*cough* *cough*  Green Bay  *cough *cough*)

-----------------------------------------------------------

Adam Nerland
Insanitype! Font Design

Webpage:  http://moorstation.org/typoasis/designers/insanitype/
E-mail:   internut85@aol.com"

Loos like the font designer is distributing the font under a freeware
license.  That's good for you.

As to the pitcher, you could be infringing both copyright and
trademark by using it.  You might have a good fair use/noninfringement
defense.  How married are you to using the pitcher in the posters?
Subject: Re: Kool Aid font legal to use?
From: financeeco-ga on 04 Feb 2005 00:00 PST
 
It sounds like the guy who created the font 'stole' it from Kool Aide.
So even if he's giving it away as freeware, I don't think the font is
his to give.

However....

You seem to be in the middle of so-called Fair Use guidlines. On one
hand, the font and Kool Aid guy are for educational purposes
(encouraging/educating students to appply for aid, assuming you're not
encouraging them to apply to a specific for-profit lender), so you
should be in the clear from that angle.

On the other hand, you're taking the entire portion of the Kool Aid
company's work and making it the entirity of your work (your poster
looks exactly like a Kool Aid packet). This is a violation of Fair Use
guidelines.

Since you seem to split the difference on Fair Use, I would steer
clear of using the poster design. Even if you alter the Kool Aid guy,
it's still very clear who you are referring to.
Subject: Re: Kool Aid font legal to use?
From: ipfan-ga on 04 Feb 2005 11:47 PST
 
Please consider the following from a House Committee Report in 1976
relating to the new Copyright Act:

"The Committee has considered, but chosen to defer, the possibility of
protecting the design of typefaces.  A "typeface" can be defined as a
set of letter, numbers, or other symbolic characters, whose forms are
related by repeating design elements consistently applied in a
notational system and are intended to be embodied in articles whose
intrinsic utilitarian function is for use in composing text or other
cognizable combinations of characters.  The Committee does not regard
the design of typeface, as thus defined, to be a copyrightable
"pictorial, graphic, or sculptural work" within the meaning of this
bill and the application of the dividing line in section 101."

House Report 94-1476 (Report of the Judiciary Committee), 3 September
1976, CR 122 (1976). Reprinted in United States Code, Congressional
and Administrative News, 94th Congress, 2nd Session, 1976 (St. Paul:
West), 5:5668-5669

This is from the Code of Federal Regulations:

"The following are examples of works not subject to copyright and 
applications for registration of such works cannot be entertained:
    (a) Words and short phrases such as names, titles, and slogans; 
familiar symbols or designs; mere variations of typographic 
ornamentation, lettering or coloring; mere listing of ingredients or 
contents;
    (b) Ideas, plans, methods, systems, or devices, as distinguished 
from the particular manner in which they are expressed or described in a 
writing;
    (c) Blank forms, such as time cards, graph paper, account books, 
diaries, bank checks, scorecards, address books, report forms, order 
forms and the like, which are designed for recording information and do 
not in themselves convey information;
    (d) Works consisting entirely of information that is common property 
containing no original authorship, such as, for example: Standard 
calendars, height and weight charts, tape measures and rulers, schedules 
of sporting events, and lists or tables taken from public documents or 
other common sources.
    (e) Typeface as typeface."

37 CFR 202.1(e)

I think it is thus difficult for either the guy who created the
koolbeans font or the guy who created the original "Kool Aid" font on
which koolbeans is based to have much of a copyright claim, given the
preceding authority.  But assuming the owners of the original Kool Aid
font come after you (the other guy won't since he gave a freeware
license), you could argue Fair Use.

Generally speaking, if you use material in which the copyright belongs
to someone else, either through direct use or through creation of a
derivative work, you will need to either (a) obtain a license
(permission) from the copyright owner; (b) determine that the source
material is actually not "copyrighted" and is in the public domain; or
(c) determine that your use qualifies as a "fair use" under copyright
law.  Any use outside these three may expose you to liability for
copyright infringement.

Fair use contemplates that you ARE infringing copyright--the doctrine
simply gives you a defense if you get sued.  Basically, you are
infringing someone's copyright in any content of which you are not the
actual author that you reproduce, publicly perform or create a from
which you create a derivative work.

Under US copyright law, the Fair Use Doctrine, found at 17 U.S.C.
Section 107, holds that no permission is needed for purposes such as
criticism, comment, news reporting, teaching (including multiple
copies for classroom use), scholarship, or research, SUBJECT TO THE
BELOW FACTORS:

Factors: 	
(1) the purpose and character of the use, including whether such use
is of a commercial nature or is for nonprofit educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion used in relation to
the copyrighted work as a whole; and
(4) the effect of the use upon the potential market for or value of
the copyrighted work.

So, to answer your question, you have to first ask if your use falls
into one of the enumerated categories [criticism, comment, news
reporting, teaching (including multiple copies for classroom use),
scholarship, or research] AND THEN you have to apply the four factors
and see if more of the factors weigh in your favor.  So, you will have
to find a way to make sure the packets fit into fair use.  

The fact you are a small college helps since you might be able to
argue this is an educational use.

As to the pitcher, you could either argue copyright fair use
(discussed above) or trademark fair use.  First and most obviously,
you are not selling powdered soft drink mixes.  That's the first
test--are you selling a related line of goods or services by using a
confusingly similar mark?  You are not.  Second, could someone
reasonably believe that the KoolAid people were sponsoring your
financial aid effort because you depict a facsimile of the pitcher guy
on your posters?  I think it is unlikely.

But, I could be wrong.

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