<?Reverse 911? market place.
These systems for notifying people of emergencies go by various names
including mass notification systems, emergency notification systems,
emergency alert systems, and emergency response systems.
There are two principal applications for notification service ?
emergency warning and workforce mobilisation.
According to Intrado Inc. the market opportunity for suppliers of
notification products and services may approximate $1 billion over the
remainder of the decade.
Sign up rate for emergency notification services.
In Arlington just 10,000 people have signed up for emergency alerts
from a population of 250,000 (a sign-up rate of 4%). Efforts are being
made to increase the sign up rate to 10%. (Source: Scott McCaffrey.
3,200 people have signed up to Washington D.C?s free alert service.
(Source: Washington Post.)
Alerts USA ? potential market.
Alerts USA sees the 140 million Americans that carry cellular phones
as their target market.
Alerts USA charges $29.99 per six months for their alert service for
individuals. They are therefore competing in a potential market of
$8.39 billion. Assuming a sign-up rate of 10% can be achieved puts
this market at $839 million.
Potential market to households.
According to the census bureau, 93.9% of householders subscribe to a
telephone service. http://www.fcc.gov/Bureaus/Common_Carrier/Reports/FCC-State_Link/IAD/subs1196.pdf
According to the census bureau, the number of households in the US is
107 million. Assuming one subscription per household with a telephone,
the potential market is $6 billion. Assuming a sign-up rate of 10%
puts the market at $600 million.
According to the Partnership for Public Warning, a national,
all-hazard public alert warning capability can be achieved for
approximately $9 million.
Strategic Information Delivery.
A $1.7 billion market by 2006.
This report available from ResearchAndMarkets costs Euro 2,140
(Source: Strategic Information Delivery 2001-2006: Intelligent
Automated, Unified Communications for Notifications and e-Document
Local, state and federal agencies spent $14 billion in 2002 for
commercial telecommunications services. The President?s Homeland
Security Plan and 2003 budget proposed $3.5 Billion to support first
responders, groups that have a priority responsibility for alerting
the public to emergency situations. (Source: HP OpenCall. Interactive
Media Products Family. Mass Notification Whitepaper.)
Local government market.
According to Demographia, there are 1290 US places (cities and
villages) with populations of 25,000 and over.
A number of local government organisations have already purchased
emergency notification systems. The following references give details
of the costs paid for systems:
Brick Township purchased the Reverse 911 system at a cost of $58,983.
The population in Brick Township is 76,119. (Source: Brick Township
Denver paid Qwest Communications International $57,000 for
installation of an emergency notification system and $13,000 per
month. They also pay 23 cents per call upon activation. The population
in Denver is 554,000. (Source: Cellular location system developed. By
Steve Calk. Rocky Mountain News. June 3, 2002.)
Code Red charges $15,000 to install its system. (Source: Emergency
Response Proposal. Lauderdale County. Andrea Williams. Code Red.)
Temple City Council gives a breakdown of the charges made by First Call Network.
Year 1 ? base fee of $9,450 plus one time set up fee of $750 plus
internet access fee of $2,400 Total - $12,600
Year 2 ? base fee of $8.975 plus internet access fee of $2,400. Total - $11,375.
Year 3 ? Base fee of $8,525 plus internet access fee of $2,400. Total - $10,925.
First Call Network Inc charge Cuero City Council $6,500 per year for a
telephone warning and personnel recall system. (Source: The Victoria
Advocate. Robin M. Foster. February 5, 2005.)
The CityWatch system from Avtex for Osceola County cost $26,400.
(Source: Osceola County. Board of Commissioners Personnel and
Administration Finance Committee. Minutes. June 15, 2004.)
CityWatch maintenance costs the City of Waukegan $5,134. (Source: The
City of Waukegan Council minutes.)
Health of the market.
Companies have reported increased interest in emergency notification
systems since September 11th. Intellicast has seen almost a doubling
of revenue in 2003 from its system.
Dialogic Communications Corporation
This company is the market leader.
Founded in 1982, it offers three emergency notification products ? The
Communicator, Communicator!NXT and GeoCast.
Dialogic?s revenues have almost doubled since September 11, to $25
million a year as a result of increased spending in national and
corporate security. The company has 1800 clients worldwide. (Source:
Midstate companies on hurricane watch. By Randy McClain.
According to the company?s press release, Dialogic Communications
Corporation is the global leader in emergency notification technology.
Founded in 1979.
Their emergency notification service is called Intellicast and is
deployed in three of the top ten population centers in the US ?
Phoenix, Chicago and Houston. In 2003, the number of records under
management in the notification services database expanded from 5.5
million to 11.2 million.
2003 Total revenue - $124.7 million
2003 - $1.4 million
2002 - $775,000
According to Intrado, their major competitors in the notification
market are Dialogic, Sigma and First Call.
Intrado ? home page.
3. Sigma Communications LLC.
Their emergency notification system is called Reverse 911 and is used
in thousands of US communities and counties.
Sigma Corp started developing its system in 1993. Sigma has placed
about 200 systems around the country and has had a flurry of interest
recently with 50 systems installed in the last 12 months(2002). Since
September 11th there has been a huge increase in inquiries. The cost
of the systems starts at around $20,000. Hillsborough County?s system
cost between $35,000 and $40,000. The system reaches 400,000 homes and
businesses. (Source: Emergency Contact. By Jim McKay. March 2002.
First Call Network Inc.
Established in 1972.
Their product is CityWatch which is used by several hundred agencies.
Other emergency notification services.
3n National Notification Network.
2003 revenue - $20.54 million.
2002 revenue - $21.68 million.
Compound annual growth rate ? 58.4%
This site has revenues from 1999. (Source: Washington Technology.)
Community Alert Network
Established in 1981. Provides services to over 650 communities and
facilities in the U.S and Canada. The service is sponsored by over
3000 corporations and businesses.
Their product is AlertFind -an employee emergency notification system.
Charges from $500 per month. (Source: MessageOne delivers new
emergency notification services. July 1, 2004. Computer World.)
WiredRed Software Corp
Intelligent Wireless Solutions.
In business since 1986.
Alerts USA has tens of thousands of customers.
Public warning members
The following companies provide emergency alert systems.
CityWatch Emergency Notification.
Community Alert Network Inc.
DABTCOM Technologies Inc.
Dialogic Communicaiton Corp
Digital Alert Systems LLC
Digital Courier Systems
Disaster Warning Network Inc.
Information Station Specialists.
Federal Warning Systems.
FirstCall Network Inc.
First Watch Real Time Early Warning System
Micro-News Network LLC
National Notification Network LLC
Resilient Technologies Inc
Roaming Messenger Inc.
Roam Secure Inc
Safety Through Cellular
SatStream Systems Corporation
Storm Alert Inc
The Allen Group
Twenty First Century Communications
Vers Trans Solution Inc
Warning Systems Inc
Whelen Engineering Company Inc.
(Source: Partnership for Public Warning.)
<Partnership for Public Warning.>
<Search strategy :>
<"emergency messaging market">
<"mass notification market">
<"first call" "emergency notification">
<intellicast billion notification>
<Hope this helps.>