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Subject:
Where do I find industry resources on the local advertising market ?
Category: Business and Money > Advertising and Marketing Asked by: misterfine-ga List Price: $100.00 |
Posted:
16 Feb 2005 16:51 PST
Expires: 18 Mar 2005 16:51 PST Question ID: 475717 |
I am considering purchasing a local newspaper and adding some services to assis the advertisers in advertising online. I am interested in learning more about the market of advertising media and services that support local advertisers. In this context, "local advertisers" are companies that are targeting customers within their geographic region... things like plumbers, attorneys, restaurants, real estate agents and so forth. Here are my questions : 1. Where would I find industry information (size, players, breakdowns) on services and media sold for local advertising ? 2. Where would I find information on the sub-markets, such as community newspapers, that will educate me about the makret trends (size, technology, changes in market dynamics, etc.). I am looking for things like research reports, industry groups, etc. The objective of this question is to provide me with a list of places to go that I fill find information to become educated on this marketplace. |
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There is no answer at this time. |
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Subject:
Re: Where do I find industry resources on the local advertising market ?
From: air2air2-ga on 05 Mar 2005 20:10 PST |
I would try the following resources. I looked for local media resources at American Marketing Association: http://www.marketingpower.com/content17788.php Here is how they execute local media buying: http://www.marketingpower.com/content17794C5360.php And Nielsen's estimates of local marketing densities:http://www.nielsenmedia.com/DMAs.html Here is a study of the California market, by city: http://www.dunning-marketing.com/news_0842_direct_marketing_ad_rag_ads.php And MarketResearch.com has a lot of reports that would work (they cost money though) http://www.marketresearch.com/browse.asp?categoryid=51&SID=98786915-314869618-388487441 |
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