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Q: What are the demographic for Nascar Fans? ( Answered,   1 Comment )
Subject: What are the demographic for Nascar Fans?
Category: Sports and Recreation > Automotive
Asked by: mumsieofsix-ga
List Price: $10.00
Posted: 17 Feb 2005 14:20 PST
Expires: 19 Mar 2005 14:20 PST
Question ID: 476206
I am looking for percentages for which age groups, income levels and
race of Nascar fans
Subject: Re: What are the demographic for Nascar Fans?
Answered By: bobbie7-ga on 17 Feb 2005 14:58 PST
Hello Mumsieofsix,

Below you will find the results of my research regarding the
demographics of NASCAR fans.


Gender distribution 
Male	60%
Female	40%

Age distribution 
        U.S. pop.       NASCAR fans
18-34	32%                32%
35-44	21%                26%
45+	47%                43%

Income distribution 
             U.S. pop.  NASCAR fans
$30-50,000       22%     29%
$50-75,000       18%     22%
$75-100,000      12%     12%
$100,000+         9%      8%

Regional distribution 
            U.S. pop.       NASCAR fans
Northeast       20%         20%
Midwest         23%         24%
South           35%         38%
West            21%         19%

Ethnic diversity 
% of NASCAR fan base (18+): 
                     1999   2002   Trend
Hispanic             3.6%   8.6%   +139%
African-American     4.9%   9.1%    +86%
Source: NASCAR 

Delaware Online: Feb 2004


There are also some NASCAR demographics in pie chart form here:



Average Household Income for NASCAR fans is $68,267.00

11% of NASCAR fans are age 18-24; 
21% of NASCAR fans are age 25-34; 
26% of NASCAR fans are age 35-44; 
19% of NASCAR fans are age 45-54; 
15% of NASCAR fans are age 55-64 
9% of NASCAR fans are 65 or older.

59% Male, 
41% Female

60.6% of all NASCAR fans are married.

24.5% of NASCAR fans are African American

60% of NASCAR fans have some college education.

Racing Limos


NASCAR Demographics
Compiled by Racing West

Female   38% 
Male     62% 

Rent    28% 
Own     72% 

Some H.S.                  12% 
H.S. Grad                  88% 
Some College/College Grad  38% 

Full Time           72% 
Part Time           10% 
Retired/Unemployed  18% 

Professional/Manager   27% 
Tech'n/Clerk/Sales     21% 
Craft Precision        13% 
Unskilled Labor        10% 
Retired/Unemployed     12% 
Other                  17% 

Under 18   3% 
18-24     15% 
25-34     29% 
35-44     25% 

Marital Status 
Married           64% 
Single            22% 
Divorced/Widowed  14%  

Sources: Simmons Market Research Bureau, Inc. and Performance Research


Search criteria:
Nascar demographics gender age

I hope this is helpful. 

Best regards,

Request for Answer Clarification by mumsieofsix-ga on 18 Feb 2005 07:40 PST
Who goes to Nascar races?

Clarification of Answer by bobbie7-ga on 18 Feb 2005 07:54 PST
Dear Mumsieofsix,

In your clarification you ask "Who goes to Nascar races?"

I am a bit confused since I have already provided you with the
demographics of NASCAR fans in my original answer.

Please let me know how I can assist you further?


Clarification of Answer by bobbie7-ga on 18 Feb 2005 08:08 PST
"According to NASCAR's annual demographics report -- figures for the
1998 season -- the typical fan seems like a typical person.

The average NASCAR fan is a white male between the ages of 35 and 44.
He is a married high school graduate who owns his home and works full
time. His household income is between $30,000 and $50,000, and he
lists his job under the "professional/manager" category.

Other statistics that point to NASCAR's mainstream appeal: 39 percent
of fans are women; 46 percent have attended college with nearly half
of those graduating; 36 percent have a household income exceeding
Subject: Re: What are the demographic for Nascar Fans?
From: cheut-ga on 09 Mar 2005 14:53 PST
My husband & I are both NASCAR fans & have been to some of the bigger
races. ( He more than I ) Becouse we love the sport we run a website, 
We understand what the fans are looking for becouse wehave been and
still are NASCAR Fans! ! !

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