I'm looking for the reference to a quote regarding the percentage of
content remembered following a presentation...something like
"participants recall only 10% of what they hear, 40% of what they hear
and see, and 70% of what they hear, see, and disucss" |
Request for Question Clarification by
markj-ga
on
23 Mar 2005 05:02 PST
josette --
I have found an often-cited quote that includes the excerpt you have
provided almost word for word (although one of the percentages you
remember is a little different). I also have the name of the person
to whom it is generally attributed by seemingly reliable educational
groups, although one source attributes it to other education
researchers.
However, you have asked for a "reference" to the quote. If you mean
by that a citable primary source (a book or a research study), I
haven't found one. Would the seemingly commonly accepted quote and
source meet your needs, or do you want to be able to cite a primary
source?
markj-ga
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Request for Question Clarification by
pinkfreud-ga
on
23 Mar 2005 12:58 PST
Would this be satisfactory as a reference?
"A point no educational psychologist would
dispute is that students learn more when information
is presented in a variety of modes
than when only a single mode is used. The
point is supported by a research study carried
out several decades ago, which concluded that
students retain 10 percent of what they read, 26
percent of what they hear, 30 percent of what
they see, 50 percent of what they see and hear,
70 percent of what they say, and 90 percent of
what they say as they do something (Stice
1987)
Stice, J.E. 1987. 'Using Kolb?s Learning Cycle
To Improve Student Learning.' Engineering
Education 77: 29 1-296."
http://www.ncsu.edu/felder-public/Papers/FLAnnals.pdf
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Clarification of Question by
josette1-ga
on
23 Mar 2005 20:31 PST
This is just what I am looking for...thanks
|
Request for Question Clarification by
pinkfreud-ga
on
23 Mar 2005 20:39 PST
Josette,
Am I correct in assuming that the link I posted provides a
satisfactory answer to your question? If so, may I repost it as the
official answer, or are you seeking additional information?
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Request for Question Clarification by
markj-ga
on
24 Mar 2005 06:22 PST
josette --
Upon some further research, I have found that several of the many
websites that attribute the quote to a particular education
researcher/author cite a 1986 book as the published source.
In order to clear up any uncertainty about the real source of the
quote (as opposed to secondary sources that may simply cite the
research work of others), I have emailed this researcher/author's
organization to confirm if and when he was the actual source of the
quote.
However, if you don't need to nail down the original source to a 100
percent certainty, I would be happy to give you several versions of
the quote as an answer immediately, along with its unconfirmed source.
Let me know how you would like to proceed.
markj-ga
|
Request for Question Clarification by
markj-ga
on
24 Mar 2005 09:41 PST
josette --
I am glad that I followed up on my suspicions about this and similar
quotes. It seemed strange that these numbers were usually cited
without attribution, and, when there was attribution, it was often
inconsistent.
I have received a response to my email inquiry to the William Glasser
Institute.(Glasser is the author who is often cited as the originator
of the quote.)
The response indicated that Dr. Glasser is not the originator of the
quote. Interestingly, the response included a link to the website of
an organization called Work-Learning Research. That website contains
a page specifically devoted to the quoted "research" and explains in
detail the reasons why the organization has tentatively concluded that
the oft-quoted percentages are a hoax and are not based on real
research. Here is a link to that Web page:
Work-Learning Research: Bogus Research
http://www.work-learning.com/chigraph.htm
I don't know if this website will change your mind about using or
citing the quote, but it makes for interesting reading.
markj-ga
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