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Subject:
Haagen Dazs - meaning of name of company
Category: Business and Money Asked by: mjmindel-ga List Price: $4.00 |
Posted:
17 Apr 2005 13:12 PDT
Expires: 17 May 2005 13:12 PDT Question ID: 510510 |
I was told that the commercial name - Haagen Dazs - was completely fictitious - a made up name to sound somewhat Scandinavian - or Danish - just for the charm. That the company is strictly American and the name means nothing. I have not been able to confirm this.....Could you? |
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Subject:
Re: Haagen Dazs - meaning of name of company
Answered By: rainbow-ga on 18 Apr 2005 06:57 PDT Rated: |
Hi Michael, Thank you for accepting my findings as an answer to your question. I am reposting it here for your convenience. "Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. The family business grew and prospered throughout the 1930's, 40's and 50's, and by 1961 Mr. Mattus decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated." Häagen-Dazs: History http://www.haagen-dazs.com/coibrh.do FAQ - Where did the Häagen-Dazs name come from? "From humble beginnings in the USA back in the 1920s, Häagen-Dazs has grown and developed to become the premium ice-cream brand we know today. Häagen-Dazs was registered as a company in 1961 and it still remains a mystery as to where the Scandinavian-sounding name originated." Häagen-Dazs: FAQ http://www.haagen-dazs.co.uk/OurStory/faq1.htm "...In creating the term, Leavitt was taking a lesson from Reuben Mattus. Mattus was a Polish immigrant trying to make his way on the tough streets of the Bronx by selling ice cream. In 1959, close to bankruptcy because of weak sales, Mattus came up with a brilliant idea. He took his slow-selling ice cream and gave it an invented name that suggested something foreign and exotic: Haagen-Dazs. What Mattus discovered is that when the same ice cream was given this Scandinavian-sounding name, people could not have enough. It actually enhanced their eating experience. To this day, most people believe that Haagen- Dazs is made somewhere in Denmark by some ancient guild of ice cream makers." Clean Air Watch http://cleanairarticles.blogspot.com/2003/09/enervated-by-enlibrators-can.html "Haagen-Dazs, an American ice-cream, has been incredibly successful with the made-up and meaningless Scandinavian-sounding name..." Strategic Marketing http://www.etstrategicmarketing.com/smNov-Dec1/stra_brand_br2.htm "...many brands have attempted to present themselves as originating from nations that would be beneficial to their offerings. Haagen-Dazs built its mystique around a Scandinavian sounding name. Discovering the company was based in New Jersey was a surprise to many." Lippincott Mercer http://www.lippincottmercer.com/publications/ts_0703_create.shtml Search criteria: "Haagen Dazs" means name "Haagen Dazs" name Scandinavian Best wishes, Rainbow |
mjmindel-ga
rated this answer:
Dear Rainbow - great answer. Thanks again - Michael |
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Subject:
Re: Haagen Dazs - meaning of name of company
From: rainbow-ga on 17 Apr 2005 13:34 PDT |
Hi mjmindel, Please let me know if this is confirmation enough: "Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. The family business grew and prospered throughout the 1930's, 40's and 50's, and by 1961 Mr. Mattus decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated." Häagen-Dazs: History http://www.haagen-dazs.com/coibrh.do FAQ - Where did the Häagen-Dazs name come from? "From humble beginnings in the USA back in the 1920s, Häagen-Dazs has grown and developed to become the premium ice-cream brand we know today. Häagen-Dazs was registered as a company in 1961 and it still remains a mystery as to where the Scandinavian-sounding name originated." Häagen-Dazs: FAQ http://www.haagen-dazs.co.uk/OurStory/faq1.htm "...In creating the term, Leavitt was taking a lesson from Reuben Mattus. Mattus was a Polish immigrant trying to make his way on the tough streets of the Bronx by selling ice cream. In 1959, close to bankruptcy because of weak sales, Mattus came up with a brilliant idea. He took his slow-selling ice cream and gave it an invented name that suggested something foreign and exotic: Haagen-Dazs. What Mattus discovered is that when the same ice cream was given this Scandinavian-sounding name, people could not have enough. It actually enhanced their eating experience. To this day, most people believe that Haagen- Dazs is made somewhere in Denmark by some ancient guild of ice cream makers." Clean Air Watch http://cleanairarticles.blogspot.com/2003/09/enervated-by-enlibrators-can.html "Haagen-Dazs, an American ice-cream, has been incredibly successful with the made-up and meaningless Scandinavian-sounding name..." Strategic Marketing http://www.etstrategicmarketing.com/smNov-Dec1/stra_brand_br2.htm "...many brands have attempted to present themselves as originating from nations that would be beneficial to their offerings. Haagen-Dazs built its mystique around a Scandinavian sounding name. Discovering the company was based in New Jersey was a surprise to many." Lippincott Mercer http://www.lippincottmercer.com/publications/ts_0703_create.shtml Best regards, Rainbow |
Subject:
Re: Haagen Dazs - meaning of name of company
From: mjmindel-ga on 18 Apr 2005 05:35 PDT |
Dear Rainbow I couldn't figure out how to email you directly - but I wanted to thank you for your comments and your references. Great stuff you brought - thanks again. MM |
Subject:
Re: Haagen Dazs - meaning of name of company
From: rainbow-ga on 18 Apr 2005 06:01 PDT |
Hi mjmindel, There is no way to email us directly. The way you posted your comment here is the correct way. Would you like me to post the information I provided as an official answer to your question? Best regards, Rainbow |
Subject:
Re: Haagen Dazs - meaning of name of company
From: research_help-ga on 18 Apr 2005 06:25 PDT |
Rainbow - what you have posted as a comment is clearly the answer to the question. Why are you so hesitant to post it as the official answer? |
Subject:
Re: Haagen Dazs - meaning of name of company
From: mjmindel-ga on 18 Apr 2005 06:51 PDT |
By all means - as far as I am concerned - it is the official answer and I would be happy if you could collect the princely sum of money I paid to have this done. Is there something I have to do for this to happen? Thanks again - this service is wonderful. I will think up of other gnawing questions that have gone unanswered too long - much too long. Regards, Michael |
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