I am looking for 3 stories that illustrate how business is using
anthropology. I would expect each stories to contain specifics on
The company / industry
The part of the business / function
The problem / issue that anthropology helped solved
An idea of the magnitude of the impact.
I'd expect that each story would be no more than half a page long at most.

Here are three stories that should meet your needs.  Additional
details for each story are located in the article cited below.  I have
also provided a link to an extensive collection of articles describing
several examples of businesses using anthropology that you may also
find useful.

Sincerely,

Wonko

Search Terms: anthropology business

Pier 5 Hotel used anthropological techniques to increase business
meetings by 23% and to increase its leisure business by $500,000.  The
ethnography used to identify the implemented changes cost $45,000.

Aspect Medical Systems used ethnography in the design of its
anesthesiology device.  It is now in use in more than a quarter of
operating rooms in the United States with more than 16,000 units sold
since 1998.

SRAM used ethnography to evaluate repositioning the company towards
reinventing the bicycle.  However, it realized that changing the
company's focus would have been a mistake, and instead elected to
continue in its existing business of manufacturing bicycle components
for bicycle manufacturers.

"Consumers in the Mist" by Alison Wellner, Inc. Magazine (April 2003)
http://www.inc.com/magazine/20030401/25306.html

Here is a great list of articles describing how companies are using
anthropological techniques in business:

"Media Coverage" Wayne State University
http://www.anthro.wayne.edu/Ant3150/media_coverage1.htm

What i liked about this answer was the concise answer followed up by
good references. Will likely put similar answers in the near future.
Thanks