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Q: Mobile advertising ( Answered,   0 Comments )
Question  
Subject: Mobile advertising
Category: Miscellaneous
Asked by: stephenwinter-ga
List Price: $100.00
Posted: 20 Jul 2005 04:18 PDT
Expires: 19 Aug 2005 04:18 PDT
Question ID: 545691
Advertising that is location dependent and changeabe and mobil could
be done by the light sign on the Goodyear Blimp or lighted banners
towed by aircraft or on boats or trucks. Trucks have used changeable
signs that mechanically rotate but, are there examples of location
dependent advertisement signs that are only useful in a specific
location? Adapt Media offers this on taxis and if Goodyear could be
shown to offer this type of advertising or any other company that
would be an answer.

Request for Question Clarification by pafalafa-ga on 20 Jul 2005 04:52 PDT
Stephen,

In essence, your question seems to boil down to:  

"...are there examples of location dependent advertisement signs that
are only useful in a specific location?"

I'd like to provide you some examples as an answer to your question,
but it would help to know a bit more about what, exactly, you need.


For instance, I just returned from a trip to the beach in Ocean City,
MD, where advertisements towed by plane or boat are a constant site
along the beach.

Is a plane flying with an ad for [ Seacrets on 49th Street and the Bay
]in Ocean City, or a boat with an ad for [ Frontier Town ], the type
of mobile-but-location-specific ads you're looking for?  These are
certainly only going to be useful in the local area around Ocean City.

If not, can you let me know a bit more about what you need?

Thanks.

pafalafa-ga

Clarification of Question by stephenwinter-ga on 20 Jul 2005 07:40 PDT
The problem with the plane towing the sign is that it is not truely
changeable like the light sign on the Goodyear Blimp nor is it truely
location specific as it is towed up and down the beach and also to and
from the beach. I would like an advertising example prior to the year
2000. It does not have to be advertising. A sign visable to the public
will work such as if a police car had a message sign that said
"traffic congestion three miles ahead". A stationary sign or trailer
is not the same as it does not adjust to the location as a mobile
police car would. The message can be in any format written or loud
speakers for instance but it must be changeable as it goes along and
location dependent and mobile.

Request for Question Clarification by pafalafa-ga on 20 Jul 2005 10:52 PDT
Thanks, Stephen.

I think I'm zeroing in on what you need.  But a bit more feedback from
you would still be helpful as I continue searching.

Is this sort of system something that gets close to what you're after:


http://www.pwssigns.com/pages/productcat2.asp?cat01=3&cat02=2&cat03=4


Please let me know in what ways this works, and in what ways it doesn't.

Also, how important to you is the "prior to the year 2000" condition. 
For the above link, for example, it's not clear how long this system
has been available, although common experience tells me they've been
around since well before the year 2000.

Let me know what you think.


paf

Clarification of Question by stephenwinter-ga on 20 Jul 2005 12:59 PDT
That looks good I would need it before or around 2000 as I am looking
for prior art in reference to a patent number 6,236,330 issued in
2001. I was hoping someone would know about an advertising campaign
where the Goodyear blimp would fly over a rout and mention various
local tire stores on their night lighted display as they flew over. I
was looking at some of your ratings the questions you answered and
boy, you are certainly quick at this.

Request for Question Clarification by pafalafa-ga on 20 Jul 2005 17:51 PDT
Hey, Stephen...how about this one!


http://www.signweb.com/moving/cont/ledmove.html
LED Billboards on the Move 
Mobile marquees enhance sporting events, political rallies and concerts. 



In particular, take note of this well-dated sentence:


"...In 1999, YESCO built its first mobile LED. Today, the company has
established a fleet of trucks and a partnership with Mobile View
(Englewood, CO) to place LED billboards at sporting events, political
rallies and other special venues."



This seems a good prior art document (and by they way, it's hard to
believe what they're patenting these days, isn't it...?)


Let me know what you think.


pafalafa-ga

Clarification of Question by stephenwinter-ga on 21 Jul 2005 06:24 PDT
I think that you have answered the question posted. I am going to post
another requesting foreign patents on this subject. How do I get
Google to pay you?
Answer  
Subject: Re: Mobile advertising
Answered By: pafalafa-ga on 21 Jul 2005 07:02 PDT
 
Stepehn,

Glad to hear that these resources where what you needed.  

I've fielded a number of prior art questions.  They're always tricky,
but it's always satisfying to get a good 'hit'.

You don't need to do anything to close out this question.  That
happens automatically once I post an answer.  If you wish, you can
rate the answer, and provide feedback on the quality of the work.

I look forward to seeing your future questions.


pafalafa-ga


search strategy -- Google searches on:

mobile message systems

variable message systems

mobile variable message systems

mobile led message
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