Hello cabowabo-ga,
Thank you for your question.
I've organized a digest of links to articles and reports related to
what you listed in your question.
“Over the past 5 to 10 years, the private label market has experienced
rapid growth. Private label brands were once viewed as less expensive
alternatives to national brands. Because of retailer consolidation,
the retail landscape has become far more competitive among larger
players. Store brands are now being viewed as differentiating agents
with opportunities to build category volume and profit.”
http://just-food.com/store/products_detail.asp?art=12053&lk=nd02
I located a number of interesting statistics on U.S. Market Label
Value and Volume 1999 from a report published by Datamonitor dated
March 1, 2000:
“The private label frozen food market was valued at $5,127m
The private label snack food market was valued at $1,443m
The private label dairy market was valued at $19,642m in 1999
The private label bakery and cereal market valued at $11,368m
The private label sauces and dressing market valued at $1,654m
The private label chilled/deli food market valued at $3,813m
The private label canned food market was valued at $2,690m in
The private label soft drink market was valued at $2,042m
The private label hot drinks market was valued at $865m”
Justfood Website
http://just-food.com/store/products_detail.asp?art=12053&pg=toc&lk=nd02
Private Label Industry News Press Updates:
“Store brands today account for one of every five products sold in
supermarkets. The trend for leading retailers in recent years,
moreover, has been to market their store brands aggressively by
developing new categories and adding more premium products to their
private label assortments. As a result, private label sales in the
channel continue to outpace national brands, and private label unit
market share increased to 21% in 2001, according to the latest
industry statistics.”
“Consumer acceptance of store brands has never been higher. In a
recent survey conducted by The Gallup Organization, more than half of
all shoppers said they purchase store brands regularly or frequently,
and a similar number agreed with the statement “store brands are
brands just like national brands.”
Private Label Manufacturers Association
http://www.plma.com/pressupdate/pressupdate.asp#ID26
Here is another article on Private Label industry:
“As shown in a Gallup study conducted for the Private Label
Manufacturers Association, consumer awareness of private label
products is nearly universal at 91% up from 86% in 1991. Eighty-three
percent of consumers said they regularly buy store brands, a 6%
increase and three quarters say store brands are well packaged and
perform as well as the national brands. Finally, price has become less
important as a contributing factor to a consumer purchase of store
branded products.”
The Private Label HBA market is growing at over twice the rate of both
the total private label and HBA markets. The total HBA market was
nearly $42.0 billion in 1997, up 3.7% over 1996. Total private label
HBA dollar share across all retail outlets was 10.9% versus 10.2% in
1993. Private label continued to grow and reached double digit levels
in all classes of trade for the first time last year. In mass
merchandisers alone the national brand unit share was up 8% while
store brand growth was nearly double that at +17.3%.
http://www.nutramax.com/Private_Label_Market.htm
A detailed comprehensive nineteen page report on Canada Private Label
Grocery Opportunities 2000:
“Canada has built a solid reputation as an excellent source for
private label food products. Perhaps the best opportunities for U.S.
product exist with regional independent grocery chains with little or
no private label products, with manufacturers' that produce private
label currently or focusing on categories that have potential growth.
U.S. exporters wishing to capitalize on the opportunities, that
private label programs offer, should base their market entry
strategies on quality research.”
U.S. Government Foreign Agricultural Service Website
http://www.fas.usda.gov/GainFiles/200009/30678039.pdf
A detailed comprehensive 14 page report on Private Labels in the
Netherlands:
Report Highlights:”The private label market in the Netherlands show
significant signs of growth in the future. Many shoppers would like to
see a wider variety of private label products, especially in the most
popular ranges, and would be supportive of their supermarket chain
taking a lead in bringing out new products and offering more value for
money.”
U.S. Government Foreign Agricultural Service Website
http://www.fas.usda.gov/GainFiles/200012/60679083.pdf
A detailed comprehensive 16 page report on Private Labels in
Belgium/Luxembourg 2000:
Report Highlights: “The private label market in Belgium and Luxembourg
show significant signs of growth in the future. Growing awareness and
purchasing of private label products are presenting opportunities for
the private label market in Belgium to expand and diversify. Many
shoppers would like to see a wider variety of private label goods,
especially in the most popular ranges and would be supportive of their
supermarket chain taking a lead in bringing out new products and
offering more value for money.
U.S. Government Foreign Agricultural Service Website
http://www.fas.usda.gov/GainFiles/200012/60679087.pdf
A review of Private Label in Poland and Europe which includes a table
illustrating Private label share by value and quantity in Western
Europe in 2001.
http://www.retailpoland.com/feature3.php
A Comparative table of Retail pricing of Private Label / Own Brand
products in the UK (Tesco) and in Poland.
http://www.retailpoland.com/feature1.php
According to ACNielsen, in the UK private label accounts for 55% of
packaged grocery expenditure and in Australia private label remains
relatively underdeveloped and is actually declining on a total grocery
basis.
http://www.acnielsen.com.au/industry.asp?industryID=2
ACNielsen Asiapacific Newsletter:
“One in three shoppers in Asia Pacific buys private-label products,
with marked differences between countries.
Private label is most developed in Singapore, where almost half of all
shoppers say they have bought such products.
The figure drops to just 13% in Malaysia, where the market is in its
infancy.
Regionally, shoppers are most likely to have bought private labels in
either staple or paper product categories, and least likely in
frozen/chilled or non-alcoholic beverages.
Shoppers who currently buy private label would consider buying private
labels in most product areas. Very few private label shoppers would
not consider buying them in household or paper categories.
Not surprisingly, in most countries the leading private label brand is
from the leading chain.”
http://asiapacific.acnielsen.com.au/newsletter_story.asp?newsID=9&storyID=15
“Store brands are already a major factor in wine sales throughout
Europe. In Great Britain, for example, retailers like Tesco and
Sainsbury offer a wide variety of wines under their own labels.
Private label market share, in fact, is 68% for Italian and German
wines and 64% for French wines. Even private label champagne enjoys a
market share of 60%. Private label market share in France runs to
43.6% for the most popular wine varietals. And in Germany, private
label market share ranges from 38.0% for red wine varietals to 44.6%
for white wines.”
Private Label Manufacturers Association
http://www.plma.com/tour/
A short article
http://www.perishablesgroup.com/case_studies/ta_instoretesting.html
Search criteria:
://www.google.com/search?sourceid=navclient&hl=es&q=private+label+market+
://www.google.com/search?sourceid=navclient&hl=es&q=market+drivers+of+private+label
://www.google.com/search?sourceid=navclient&hl=es&q=+private+label+reports+OR+studies
I hope this provides you with the information you are seeking.
Best regards,
Bobbie7-ga |
