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Q: Digital Photography Statistics ( Answered 5 out of 5 stars,   1 Comment )
Subject: Digital Photography Statistics
Category: Business and Money > Economics
Asked by: sharkshot-ga
List Price: $25.00
Posted: 09 Aug 2005 12:12 PDT
Expires: 08 Sep 2005 12:12 PDT
Question ID: 553656
The number of digital pictures printed in 2004 and projections for
2005-2010? This should break down digital printing into its varying
forms, such as from retail locations and home printing. The figures
should be both in dollars and volume.
Subject: Re: Digital Photography Statistics
Answered By: bobbie7-ga on 10 Aug 2005 12:28 PDT
Rated:5 out of 5 stars
Hello again Sharkshot,

Below you will find all the information I was able to find regarding
digital photo printing.

In 2004 1.9 billion digital images were printed, and it was worth USD
8.2 billion. Kodak estimates that 57 per cent were processed at home,
33 per cent at retail locations and 10 per cent via online services.


?By 2007, Kodak predicts 10.7 billion digital photos to be printed,
with kiosks accounting for 37 per cent share of this market, up from
33 per cent at present.?


?US consumers spent USD 8.2 billion on digital photo printing in 2004,
according to the Photo Marketing Association, while Kodak reports that
kiosk printing grew by 356 per cent that year. By 2007, Kodak predicts
10.7 billion digital photos to be printed, with kiosks accounting for
37 per cent share of this market, up from 33 per cent at present. Of
the 1.9 billion digital images printed in 2004, Kodak estimates that
57 per cent were processed at home, 33 per cent at retail locations
and 10 per cent via online services, which shows that consumers are
open to multiple channels.?

ePaynews: Jun 30 2005


From This Week in Consumer Electronics published in July 2005:

?As a share of the total volume of digital images made, prints from
kiosks accounted for 18.6 percent. The upsurge in kiosk use helped
propel the volume of digital prints made in retail stores, which
climbed 68 percent vs. 2004 to account for 35.3 percent of all digital
prints made.?

?Use of online photo Web sites also flourished during the past 12
months ending in March, racking up a growth of 215 percent to account
for 11 percent of all digital prints made. According to PMA, nearly
one out of five prints ordered online were picked up in a retail

?The volume of digital prints made at home continued to decline
relative to the volume of prints made in store, online and at in-store
kiosks, according to PMA.?

?According to the association, the number of prints made on home
printers dropped 28 percent over the past 12 months, ending March, vs.
the same period a year ago. Despite the declines, home printing
remains the method of choice for most consumers, accounting for over
50 percent of all digital prints made.?

Source: This Week in Consumer Electronics (Registration Req.)


Digital Prints by Method (US) - Share
Online ? 8%
Retail ? 40%
Home ? 52%

Digital Prints by Method (US) - Amount
Online ? .7b
Retail ? 3.1b
Home ? 4.0b

Total Number of Prints Made (US)
Digital Prints ? 18.2b

Wave Report 2005


?According to an August Internet survey conducted by InfoTrends/CAP
Ventures, in 2004, 33% of digital camera owners who print photos had
obtained prints at a retail location, up from 14% in 2003.?



InfoTrends/CAP Ventures

?InfoTrends/CAP Ventures forecasts that 26% of total digital photo
prints will be produced at retail in 2005, up from 19% in 2004.

Let?s go digital: August 6th 2005


?Photo Marketing Association International, Jackson, Mich., USA,
reports, in a research report released today (Feb 2005) , 40 percent
of the 7.7 billion digital prints to be made in the United States this
year will be made at retail stores. That's an increase from 31 percent
in 2004. The entire consumer digital printing market is growing, with
home printing making up a projected 52 percent of digital prints in

Photo Marketing Association International


Data from the Photo Industry 2005 - Review and Forecast:

?In 2004, the retail channel accounted for 32 percent of the prints
made from digital cameras, up from 16 percent the previous year. And
in 2005, 39 percent of digital prints are projected to be made at
retail locations. The majority of prints are still made at home. Home
printing is benefiting from new camera buyers but has not  seen
significant gains from current digital users who will not make more
than a certain number of prints at home. As a result the total number
of prints made at home is growing but the share of prints made by this
method has declined to 61 percent in 2004 versus 76 percent the
previous year. This trend is expected to continue in 2005 with home
printing accounting for just over half the total market volume. The
share of prints ordered online is also expected to be eight percent in
2005, unchanged from the previous year.?


In 2005 digital printing is projected to grow by 53 percent reaching
7.7 billion prints or 30 percent of the total 25.9 billion prints
made. Sixty-one percent or 3.1 billion of the digital camera prints
were made at home in 2004 compared to 2.3 billion or 76 percent in
2003. Home printing is therefore increasing in absolute volume but
other printing methods are growing faster and gaining share. Prints
made at kiosks, minilabs, and online, increased to 2.0 billion in 2004
compared to only 0.7 billion the year before. These trends are
expected to intensify in 2005 as home prints will reach 4.0 billion
and retail and online prints 3.7 billion. The number of prints ordered
online is expected to have almost doubled in 2004 to 410 million.?


?At the price of almost $0.30 for a regular print in 2004, and
excluding home printing, digital-camera prints could have contributed
at least $600 million to the retail U.S. printing market, up from
about $222 million in 2003. At about 3 billion prints in 2004, the
home market represents an even higher value for retailers in terms of
paper and other consumables. At an assumed average cost of $0.24 per
print in 2005 the growth in digital prints is expected to be enough to
compensate for the market revenue losses in film prints. This analysis
again excludes revenues from paper and other consumables for home

Photo Marketing Association International


Households are printing less at home

?For years now, digital printing has experienced nothing but growth at
home, retail, and online. Based on the PMA Monthly Printing Surveys,
however, at the end of 2004, the volume of prints made at home slowed
and then remained flat in the first quarter of 2005.?

?The percent of households printing at home at the start of 2005
remained high, at about 80 percent of the 35 percent of digital camera
households printing their images. At the same time, those printing at
retail or online grew to about 40 percent. A growing number of
households are using both printing methods. Looking at trends in print
volume shows the volume of prints these households made at retail and
online is greater than what they made at home.?
?For the year ending in March 2005, the percent of digital prints made
at home dropped to 50.4 percent of volume, compared to 70.5 percent in
the prior 12-month period. There are a few possible explanations for
the discrepancy between the 80 percent of households printing at home
and the approximately 51 percent share of prints. For one, some
households might prefer to print small quantities at home and take the
rest to retail. Also, some households might experiment with home
printing and then eventually choose to go to retail outlets instead.?

Retail print growth

?Digital print volume grew 65 percent for the year ending in March
2005, compared to the prior year. The volume of prints made away from
home grew fastest at kiosks, where share of digital prints grew to 19
percent. Orders from online photo services have been experiencing
rapid growth, accounting for 11 percent of prints; prints made at
minilabs reached 17 percent.?

?As reported in the Photo Industry 2005: Review and Forecast, in 2004
digital prints made up about 19 percent of total prints. When the
digital prints are separated by home and retail/online, the prints not
done at home account for about 2 billion prints, compared to 22
billion film prints. ?

Photo Marketing Association International



IDC forecasts that 69 billion digital photos will be printed worldwide
by 2008 from 37 billion in 2005.

?IDC, a leading IT market research firm, predicts photo printing to
continue growing rapidly, reaching up to 69 billion digital photos
printed worldwide by 2008 (from 37 billion in 2005), fueled by a 250%
increase in the number of digital images taken over the same period.?

EETimes Press Release: 07/11/2005


"According to InfoTrends/CAP Ventures? new forecast report, sales of
photo kiosks are projected to grow by 9% in 2005. Some retailers are
beginning to outfit their stores with more than one kiosk to avoid
lines and long waits for customers. Meanwhile, digital minilab sales
are also expected to demonstrate growth over the five-year forecast
period, fueled by replacement sales, decreased prices, and new


See chart: U.S. Photo Kiosk Unit Shipments 2004-2008


World Demand for Digital Photo Printing 2000-2010
See page 10
Toray Industries, Inc: March 30, 2005
Download here:


Worldwide Revenue from At-Home Digital Photo Printing Will Near $10 Billion in 2008

?Lyra Research finds that worldwide revenue from at-home printing of
photos captured by digital camera will grow from $7.1 billion in 2003
to $9.9 billion in 2008, a compound annual growth rate of 9 percent.?

Lycra Research


The U.S. digital photo printing market could easily be in decline by 2010

?According to a groundbreaking new report from InfoTrends/CAP
Ventures, the U.S. digital photo printing market could easily be in
decline by 2010 unless vendors and market conditions change course.?

Their research shows that the average print volume per digital camera
user has been slowly declining.

?If this trend continues, total print volume (film plus digital) will
actually decline over the next five years at an average annual rate of

Two possible outcomes

?The new report outlines two possible outcomes for the market.  The
first shows current trends continuing, with the U.S. digital photo
print market growing from 7.8 billion prints* in 2004 to a peak in
2007, and then declining to reach 12.3 billion in 2010.  The growing
penetration of digital cameras and camera phones helps slow the
decline.  The second outcome shows sustained print activity, with
print volume climbing steadily to 25 billion prints by 2010.  The
revenue at stake is tremendous, ranging from $3.7 billion at the low
end to $7.6 billion at the high end by 2010.   (* Print volumes are
given in 4? x 6? equivalents.)?
??the home is likely to remain the leading print location through 2009.?

InfoTrends/CAP Ventures Press Release: June 2005

The report 2005 US Digital Photo Prints Forecast is available for purchase. 

The study details the photo print market by volume, revenue, print
location, print source, print sizes, paper types, % of pictures taken
that are printed, combined film plus print volume, and more.

?There are so many dynamics in the photo print market today, and they
all affect the volume of prints that will be generated and where they
will be printed.  This report provides a five-year forecast for photo
print volume, revenue, print location, print source, print sizes,
paper types, % of pictures taken that are printed, combined film plus
digital print volume, and more.  The study examines other significant
changes that will occur in the market and what impact they will have,
including the continued decline in film prints, a shift to printing
digital photos outside the home, and the growth of camera phones as a
photo source.?

Order here:


Search terms used: 
"* billion digital photos"  printed printers retail locations kiosks 
Digital photo printing market 2004..2010

I hope the information provided is helpful!

Best regards,
sharkshot-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
A very thorough answer that gives an excellent overview of the entire
industry. We look forward to more.

Subject: Re: Digital Photography Statistics
From: bobbie7-ga on 12 Aug 2005 08:23 PDT
Thank you for the five star rating and tip!

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