Is there a simple way on line (or off) to get reliable and current
information on market shares and market demographics for the energy
drink market without paying the thuosands of dollars required by
marketing companies on line?

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Request for Question Clarification by bobbie7-ga on 19 Sep 2005 22:05 PDT

Hello Narrative,

I located a four page energy drink report. This includes the top
energy drink brands, 2004 sales, market share and more.

Would a link to this brief but free report meet your needs?

Thanks,
 Bobbie7

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Clarification of Question by narrative-ga on 20 Sep 2005 08:28 PDT

That sounds great -- thanks!

narrative

Hello Narrative,


Thank you for your clarification.


Here is a link to the report I mentioned previously.

This report provides the top energy drink brands, 2004 sales, market
share and more.

Healthy Living Monthly: May 2005
http://www.hmgcorp.net/3rd-party-documents/HealthyLivingMonthly.pdf


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Additional information that might interest you:


From Beverage Digest:

Energy Drinks Continue Torrid Growth Pace. 
Monster Now #2. 
Category Skews Young and Ethnic.
August 19, 2005

Energy Drinks Show Strong Growth in Supermarkets. 
Volume More Than Doubling.
July 29, 2005

Coke and CCE Predict Energy Drinks Will Add More Profit Than Any Other Category.
Executive Predicts Sustained Energy Drink Growth.
July 15, 2005

Energy Drinks: Volume Up +73.6%. 
Retail Dollars Total About $2 Bil. 
Red Bull Has Nearly Half of Category. 
April 8, 2005

Energy Drinks: Red Bull, PepsiCo and Hansen's Rank 1-2-3 in C-Stores.
February 4, 2005
http://www.beverage-digest.com/editorial/archive05.php


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?In some countries Red Bull commands an 80% market share. In the U.S.,
where Red Bull enjoys a 47% share of the energy drink market, sales
are growing annually at a 40% clip. Last year it sold 700 million cans
in the U.S.; this year it hopes to sell 1 billion.?

Forbes: March 2005
http://www.forbes.com/global/2005/0328/028_print.html


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At BD's Wall Street Smarts conference June 13, speakers discussed the
energy drink market.
Scroll down to the center of the page to read about it.
http://www.beverage-digest.com/editorial/050624.php

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Check out the Beverage Digest Rankings for 2004
http://www.beverage-digest.com/pdf/top-10_2005.pdf


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An interesting Business Week Online article published January 2005. 
Energy Drinks Build Their Buzz 
http://www.businessweek.com/smallbiz/content/jan2005/sb2005015_8196_sb017.htm


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Herbalife Launches Into U.S. Energy Drink Market With LIFTOFF
Effervescent Energy Drink
2005-04-28 - Herbalife Ltd.
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12305&zoneid=22


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Links to  recent news and articles on energy drinks can be found here:
http://news.surfwax.com/food/files/Energy_Drinks_Food.html


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Search terms used: 
Energy Drink Market million OR billion 
Energy Drink Market ranking share Red Bull


I hope the information provided is helpful!

Best regards,
Bobbie7

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Clarification of Answer by bobbie7-ga on 20 Sep 2005 09:20 PDT

Here are some more informative articles regarding the energy drink market.

Market gets a boost from energy drinks: alternatives to sports drinks
are gaining globally and drinkmakers are answering demand
DSN Retailing Today,  July 25, 2005
http://www.findarticles.com/p/articles/mi_m0FNP/is_14_44/ai_n14871952

Energy Drinks ? US
Some key facts taken from a commercial report are provided here.
http://www.just-drinks.com/store/products_detail.asp?art=35676&lk=cat

Coke taps energy market with sugar free drink
http://www.foodnavigator-usa.com/news/news-ng.asp?id=61699-coke-energy-obesity

Energy drink adds kick to Coke lineup
http://www.news-journal.com/money/content/shared/money/stories/0508/COKE_1STLD_0831_COX.html

Thanks for the wonderful answer! It was exactly what I needed!

Thank you very much for the kind words, five stars and nice tip!
--Bobbie7