Hello Narrative,
Thank you for your clarification.
Here is a link to the report I mentioned previously.
This report provides the top energy drink brands, 2004 sales, market
share and more.
Healthy Living Monthly: May 2005
http://www.hmgcorp.net/3rd-party-documents/HealthyLivingMonthly.pdf
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Additional information that might interest you:
From Beverage Digest:
Energy Drinks Continue Torrid Growth Pace.
Monster Now #2.
Category Skews Young and Ethnic.
August 19, 2005
Energy Drinks Show Strong Growth in Supermarkets.
Volume More Than Doubling.
July 29, 2005
Coke and CCE Predict Energy Drinks Will Add More Profit Than Any Other Category.
Executive Predicts Sustained Energy Drink Growth.
July 15, 2005
Energy Drinks: Volume Up +73.6%.
Retail Dollars Total About $2 Bil.
Red Bull Has Nearly Half of Category.
April 8, 2005
Energy Drinks: Red Bull, PepsiCo and Hansen's Rank 1-2-3 in C-Stores.
February 4, 2005
http://www.beverage-digest.com/editorial/archive05.php
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?In some countries Red Bull commands an 80% market share. In the U.S.,
where Red Bull enjoys a 47% share of the energy drink market, sales
are growing annually at a 40% clip. Last year it sold 700 million cans
in the U.S.; this year it hopes to sell 1 billion.?
Forbes: March 2005
http://www.forbes.com/global/2005/0328/028_print.html
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At BD's Wall Street Smarts conference June 13, speakers discussed the
energy drink market.
Scroll down to the center of the page to read about it.
http://www.beverage-digest.com/editorial/050624.php
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Check out the Beverage Digest Rankings for 2004
http://www.beverage-digest.com/pdf/top-10_2005.pdf
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An interesting Business Week Online article published January 2005.
Energy Drinks Build Their Buzz
http://www.businessweek.com/smallbiz/content/jan2005/sb2005015_8196_sb017.htm
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Herbalife Launches Into U.S. Energy Drink Market With LIFTOFF
Effervescent Energy Drink
2005-04-28 - Herbalife Ltd.
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12305&zoneid=22
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Links to recent news and articles on energy drinks can be found here:
http://news.surfwax.com/food/files/Energy_Drinks_Food.html
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Search terms used:
Energy Drink Market million OR billion
Energy Drink Market ranking share Red Bull
I hope the information provided is helpful!
Best regards,
Bobbie7 |