I need to know which people are considered the top5-10 in the world in
relation to ethics especially relating to branding.
They can be people who are leaders of corporations or people opposed
to certain issues who speak out about it.

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Request for Question Clarification by easterangel-ga on 27 Sep 2005 00:54 PDT

Hi!

I don't think there would be a ranking here of a top 5 or 10. Would
the same way I approach the Neuromarketing question be ok with you?

Thanks!

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Clarification of Question by aaronqwerty-ga on 27 Sep 2005 04:58 PDT

Hi there,

the same approach you came up with for the neuromarketing would be
fantastic, your  research is great, if you can get contact details,
that would be even better.

Thanks in advance.

Aaron.

Hi! Thanks for the question.

According to Brand Channel, four of the most prominent names in brand
ethics are the following: (Please take note that direct contact
information with prominent names like these is usually not available.)

Ben Cohen (Ben and Jerry?s Ice Cream) ?Besides the Ben and Jerry
address you can contact the Businesses for Social Responsibility, a
business ethics organization he founded.
111 Sutter Street, 12th Floor
San Francisco, CA 94104 USA
Tel: 1.415.984.3200
Fax: 1.415.984.3201
Website: http://www.bsr.org/ 

Jerry Greenfield (Ben and Jerry?s Ice Cream)
Ben & Jerry's Foundation
30 Community Drive
S. Burlington, VT 05403
Phone: 802-846-1500
Website: http://www.benjerry.com 


---------------------------------
Marilyn Tam (Former CEO of Reebok) ? You can contact her through the
following means.

Us Foundation
P.O. Box 5780
Santa Barbara, CA 93150
fax: 805-969-1266
email: info@usfoundation.org
web: http://www.usfoundation.org

If you want to interview Ms. Tam you can contact her with this number.

Ira Streitfeld 
Phone: 503-297-0545
Email: iracom@cs.com

Source: http://www.howtousewhatyouvegot.com/contact.htm 


-------------------------------
Annita Roddick (The Body Shop)
Contact Form: http://www.anitaroddick.com/speaking.php 


-----------------------------
The Brand Channel website also says that CERES (Coalition for
Environmentally Responsible Economies) is another force in ethical
business practices. Here is a list of people at CERES that maybe a
good match for your criteria.

Mindy S. Lubber JD, MBA (President of Ceres) ? ?Mindy S. Lubber is the
President of Ceres, the leading U.S. coalition of investors and
environmental leaders working to improve corporate environmental,
social and governance practices.?
Contact Info: 99 Chauncy Street
6th Floor
Boston, MA 02111
Phone: 617.247.0700
Fax: 617.267.5400
Email: lubber@ceres.org 

Robert Kinloch Massie (Senior Fellow)
Contact Info: Keizersgracht 209
P.O. Box 10039
1001 EA Amsterdam
The Netherlands
Tel: +31 (0) 20 531 00 00
Fax: +31 (0) 20 531 00 31
http://www.globalreporting.org/bios/massie.asp 

Paul Brountas (Senior Partner) ? ?Mr. Brountas has been a frequent
lecturer and panelist at various professional and trade association
programs, ranging from venture capital financings, joint ventures, and
public offerings to mergers and acquisitions, corporate governance,
and duties and responsibilities of directors.?
Contact Info: 100 Light Street
Baltimore, Maryland 21202
ph: +1 (410) 986-2800
fax: +1 (410) 986-2828
http://www.wilmerhale.com/offices/offices/ 

Denise Nappier (Treasurer, State of Connecticut) ? ?A longstanding
proponent of high standards for corporate accountability, Treasurer
Nappier has also been at the forefront of the public debate on
corporate governance issues and the need for greater regulatory
oversight, responsible corporate behavior and shareholder rights.
Contact Info: 55 Elm Street, Hartford, CT 06106
Email: state.treasurer@po.state.ct.us


In case I miss something or you would just like to review the
expertise of other personalities at CERES, you can go through these
links.

Ceres Board of Directors
http://www.ceres.org/ceres/board.php 

Ceres Staff
http://www.ceres.org/ceres/staff.php 


Article source for the list: ?Brands Get the Blame? by Ian Cocoran
http://www.brandchannel.com/features_effect.asp?pf_id=43 


Search terms used:  
"brand ethics" experts
corporate ethics experts

I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
                                                          
                              
Regards,                              
Easterangel-ga                              
Google Answers Researcher

Fantastic, your a great help

In th aftermath of the dot-com bust there were various nasty scandals
of investment industry analysts  publicly hyping a stock while
privately disparaging the same stocks in emails.

An ethical approach to the craft was given renewed emphasis.  When
Citgroup's leadership wanted the best in reasearch quality AND
integrity, they knew they wanted Sally Krawcheck.  With checkbook in
hand, Sanford Weill went to Sally, and she wrote her own ticket.

Sally Krawcheck, a.k.a. Sally Paycheck, is in senior Citigroup management.
   
http://www.citigroup.com/citigroup/profiles/krawcheck/index.htm

In terms of being ethical, I would go for Anita Roddick of the Body Shop

Thanks aaronqwerty-ga for the kind words, the 5 stars and again for
the generous tip! :)