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Q: Digital television market penetration. ( Answered 5 out of 5 stars,   1 Comment )
Subject: Digital television market penetration.
Category: Arts and Entertainment > Television
Asked by: discoronin-ga
List Price: $10.00
Posted: 29 Sep 2005 10:06 PDT
Expires: 29 Oct 2005 10:06 PDT
Question ID: 574257
how many households in america own digital televisions?
Subject: Re: Digital television market penetration.
Answered By: bobbie7-ga on 29 Sep 2005 11:07 PDT
Rated:5 out of 5 stars

According to CEA's 2005 CE Ownership and Market Potential Study,
current HDTV penetration is at 13 percent (sales adjusted) or
approximately 14.4 million households. About 10 million households say
they plan to buy an HDTV within the next year.

CEA: July August 2005


According to Peter Wilson of High Definition & Digital Cinema Ltd., in
terms of market penetration HD televisions were present in only 17
percent of U.S. households last year, a number that will grow to 22
percent this year and will exceed 55 percent in 2008

SimmTester: September 15, 2005

Search criteria:
HDTV penetration
HD televisions market U.S. households

I hope the information provided is helpful!

Best regards, 

Clarification of Answer by bobbie7-ga on 29 Sep 2005 11:14 PDT
Additional information:

"According to the latest factory-to-dealer DTV sales released today by
CEA, 2.3 million units have been shipped through April of this year.
These sales figures mark a 36 percent increase over the same period
2004 in unit sales and a 16 percent increase in dollar sales. CEA
Market Research projects that 15 million DTV units will be sold in
2005 alone.

CEA forecasts that 9 million DTV products with tuners will be sold
this year, 16.7 million in 2006, 27 million in 2007 and 33 million in
2008. "By 2009 we will have sold 97 million DTV tuners, and we
estimate that digital over-the-air tuners will be found in 86 percent
of American homes," Shapiro stated.

Press Release Detail: May 26, 2005


"CEA forecasts DTV factory revenue to climb to more than $17.6 billion
by the end of 2005, while DTV product sales climb to more 20.2 million
units, as smaller, lower-priced DTVs replace traditional analog

New display technologies are boosting DTV growth, with sales of plasma
TV projected to reach 1.4 million units on $3.5 billion in factory
dollars. LCD TV sales are expected to climb to 3.8 million units, on
factory sales of more than $3 billion."

See page 2 for Total Digital TV Sets Sales 2000-2005

Download full text of this report here:
Digital America 2005

Clarification of Answer by bobbie7-ga on 29 Sep 2005 11:21 PDT
eMarketer forecasts the number of US households receiving digital TV
services will reach 70.3 million in 2007, up from 44.2 million at the
end of 2003. This equates to a rise in digital TV penetration from
40.2% of households in 2003 to 60.4% in 2007

See chart here:

Request for Answer Clarification by discoronin-ga on 30 Sep 2005 12:22 PDT
This is awesome information.  However, would it be possible to get a
break down on the size of the DTVs that are being bought.  Example, I
would like to know market share for LCD, Plasma, Glass tube, flat
panel etc... and the associated screen sizes being purchased.  First
the average size then a breakdown.  Follow this up with trends if
possible.  Thanks again.

Clarification of Answer by bobbie7-ga on 30 Sep 2005 12:25 PDT
This question is significantly outside the scope of the original
posted question, so I wouldn't be able to answer it. However, feel
free to post another question on Google Answers requesting this
discoronin-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Thanks.  Outstanding, quick and accurate.

Subject: Re: Digital television market penetration.
From: bobbie7-ga on 30 Sep 2005 08:16 PDT
Thank you very much for the five star rating and nice tip!

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