Hi boochie-ga,
Thanks for your question; the answer for this lies at the SGMA
International website (www.sgma.com). This organization heralds
themselves as "The association of the sports products industry
dedicated to growing the business of sports and fitness worldwide."
The area of their website that would interest you woul be the Market
Reports and Studies section - it has data pertaining to all sorts of
athletic and fitness-related sales data.
The webpage referenced below has the data that you are seeking, but it
is not nicely presented so some number manipulation was needed in
order to obtain the values you wanted.
In 2001, 119.973 Million Pairs of Womens Shoes were sold out of a
total of 401.943 Million Pairs of Shoes (when including mens and
childrens). This means that the women's shoes made up:
(119.973 / 401.943)*100 = 29.848% of the shoe market
Sales by category of shoe is also available, but it is not directly
segmented by men/women/children, so we need to do that as well:
Running $4.549 + 3.8%
Basketball 2.822 +11.8%
Cross training 2.220 - 2.7%
Walking 1.218 - 0.5%
Athleisure .971 + 3.6%
Recreational boots .802 -13.0%
Hiking .678 - 6.6%
Tennis .571 +21.7%
Sports sandals .355 - 6.1%
Aerobic .216 - 4.8%
Other 1.018 - 2.4%
1. running shoes
Total running shoe sales in 2001 were $4.549 Billion dollars, up 3.8%
from the previous year. This means that sales from womens running
shoes in 2001 were:
($4.549 Billion)/($36.83)*(29.848%) = 36,866,292 Pairs
2. walking shoes
Total walking shoe sales in 2001 were $1.218 Billion dollars, down
0.5% from the previous year. This means that sales from womens running
shoes in 2001 were:
($1.218 Billion)/($36.83)*(29.848%) = 9,870,992 Pairs
3. crosstraining shoes
Total crosstraining shoe sales in 2001 were $2.220 Billion dollars,
down 2.7% from the previous year. This means that sales from womens
running shoes in 2001 were:
($2.220 Billion)/($36.83)*(29.848%) = 17,991,463 Pairs
4. aerobic shoes
Total aerobic shoe sales in 2001 were $0.216 Billion dollars, down
4.8% from the previous year. This means that sales from womens running
shoes in 2001 were:
($0.216 Billion)/($36.83)*(29.848%) = 1,750,521 Pairs
5. tennis shoes
Total tennis shoe sales in 2001 were $0.571 Billion dollars, up 21.7%
from the previous year. This means that sales from womens running
shoes in 2001 were:
($0.571 Billion)/($36.83)*(29.848%) = 4,627,534 Pairs
The other categories shown above can also be calculated in a similar
manner. If you are interested in dollar sales for each category, use
the above values in this formula instead:
($X Billion)*(29.848%) = Dollar sales of women's shoes in this
category
http://www.sgma.com/press/2002/press1013611732-4801.html
The one thing to keep in mind is that we are assuming here that sales
in any particular category are distributed across men, women, and
children in accordance with the overall sales for 2001, and that the
average retail cost per pair of shoe is the same for each category.
You may have access to average retail cost figures that are not
publicly available; if so, simply plug them into these formulas in
order to make the calculation slightly more accurate. Explicit
statistics that would eliminate these minor issues simply do not seem
to be available to public eyes :)
If you are interested, there are plenty of firms who are willing to
part with much more specific information for several thousand dollars,
such as is indicated by this search:
http://www.marketresearch.com/Search/results.asp?SID=32852866-235543467-268390441&query=women%27s+footwear&CategoryID=
However, it seems to me that this information is quite valuable for
$30 relative to the outrageous charges such as the link above
demonstrates. I hope you can see that fact :)
If you have any problems understanding the above information please
feel free to post a clarification and you will receive a prompt
response.
Cheers!
answerguru-ga |
