Hello.
The ad featuring Jonathan Pryce and Brubeck's "Take Five" was actually
for Infiniti rather than Lexus. The 1997 spot was called "Thinking of
You."
Sources:
Clipland.com:
http://www.clipland.com/clipland.shtml?What=501001058&Form=detailsshort&Lang=en
Songtitle.info:
http://www.songtitle.info/archives.htm
The agency behind Jonathan Pryce's Infiniti's ads was Chiat/Day.
Source: USA Today
http://www.usatoday.com/money/index/ad106.htm
Here is a brief New York Times article about the ad campaign available
on teh web site of the American International Automobile Dealers
Association:
"NEW YORK TIMES
Infiniti Launches New Ad Campaign...(Robyn Meredith) In a new campaign
ad, Infiniti abandons its traditional sparse, white backdrop and
mechanical features for new arsty black and white shots and musings
about the meaning of life. Nissan is expected to spend about $100
million on the television and print campaign. Infiniti's ad agency TBW
Chiat/Day believes the company's past advertisements have convinced
consumers that Infiniti is the smart choice for a luxury car, and the
new ads will imply that Infiniti is the most luxurious luxury car
around. The ad company moved Infiniti's spokesman actor Jonathon Pryce
from an empty room to the elegant streets of Prague where he ponders
some of life's most difficult questions."
http://www.aiada.org/pubs/fup/1996/fu061396.htm
The best sources for your research, though, are advertising industry
publications such as Adweek and Brandweek. These are subscription
based publications [
http://www.brandweek.com/brandweek/subscriptions.jsp ] with
subscriptions beginning at $85. However, these publications are also
available at many university and public libraries.
I did a search for "Infiniti and Pryce" on Brandweek's site and found
citations for a number of articles about that discuss that ad
campaign.
http://www.brandweek.com/brandweek/search_index.jsp
Again, the links below would only work if you subscribed, but here are
the titles and brief descriptions of the articles that were in Adweek
and Brandweek about Infiniti's ad campaign featuring Jonathan Pryce:
ADVERTISING' - For G Spots, Infiniti Pays Pryce
Nissan and the Infiniti luxury division are gearing up for a busy
spring with the April 26 national launch of the Nissan 240SX sports
coupe and a major emphasis on the Infiniti G20 with spokesman Jonathan
Pryce, who reupped his contract.
Brandweek, Published: March 04, 1994
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=549562
'ADVERTISING' - For G Spots, Infiniti Pays Pryce
Nissan and the Infiniti luxury division are gearing up for a busy
spring with the April 26 national launch of the Nissan 240SX sports
coupe and a major emphasis on the Infiniti G20 with spokesman Jonathan
Pryce, who reupped his contract.
Brandweek, Published: March 04, 1994
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=549562
Infiniti I30 Eyes Acura TL's Buyer
The launch campaign, the company's biggest push before the 1996 intro
of its sport utility vehicle, features a tuxedoed Pryce comparing the
I30 to competitors on performance, interior space, styling and price,
a new direction for the car company.
Brandweek, Published: May 01, 1995
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=548711
Nissan Refocuses on Infiniti Owning
Nissan agency TBWA Chiat/Day in Venice, Calif., is breaking the first
spots in Infiniti's biggest new campaign in several years this week
under the new tagline: 'Thinking of You.' The campaign will run
through the 1997 model year, backed by almost $100 million in media
support, said
Brandweek, Published: June 10, 1996
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=547318
Positioning: Pryce slashed - Infiniti to Refocus on Ownership, Value
By Steve Brandweek, Published: February 03, 1997
Brandweek, Published: February 03, 1997
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=545463
BRAND TEAMS: Infiniti Positions Itself as The Intelligent Alternative
The key to marketing a luxury car, say Infiniti executives, is getting
across three feelings about the car to the consumer: aesthetic
pleasure, esteem and a general sense of well-being about comfort and
safety.
Brandweek, Published: May 31, 1993
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=544991
Auto Focus: Class For The Masses
By Steve
Brandweek, Published: March 31, 1997
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=543923
Advertising: Infiniti Gets Macabre Sans Pryce
By Michael McCarthy and David
Brandweek, Published: May 19, 1997
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=542360
Brand Builders To Infiniti and Beyond
With Infiniti sales slowing down for the first time since its birth in
1989, the luxury carmaker has embarked on a makeover to respond to the
growing strength of European and other luxury brands. The new look:
friendly, service-oriented and packed fender to fender with value that
you don't expect from a car, much less a car
Brandweek, Published: September 30, 1996
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=537972
Chiat/Day Redesigns Infiniti's Image -- Agency's First Ads Star
Jonathan Pryce, Use Tag 'Everything That's Possible' By David
KileVENICE, CALIF. - In its first ads for Infiniti since the luxury
division of Nissan dumped Hill, Holliday, Connors, Cosmopulos last
November, Chiat/Day here has completely retooled the auto maker's
image. In place of the Michael Douglas voiceover, Chiat/Day has
inserted British character actor Jonathan Pryce. The new tagline reads
'Everything That's Possible.' In teaser ads for the new Q45, we see
Pryce, as he walks by a gallery wall of artistic renditions of the
letter 'Q.' On-screen type reads 'Coming Soon. The New Q.' Another
teaser spot simply has Pryce rehearsing for an ad for the Q45.
Adweek, Published: April 26, 1993
http://www.brandweek.com/brandweek/search_display.jsp?vnu_content_id=527356
search strategy: "jonathan pryce", "take five", brubeck, infiniti,
brandweek, adweek
I hope this helps. Good luck with your research. |
