Google Answers Logo
View Question
Q: Origin of American phrase ( Answered 5 out of 5 stars,   5 Comments )
Subject: Origin of American phrase
Category: Relationships and Society > Cultures
Asked by: jrae-ga
List Price: $5.00
Posted: 25 Feb 2006 06:58 PST
Expires: 27 Mar 2006 06:58 PST
Question ID: 700799
What is the origin of the phrase "Good shit, Maynard"?
Subject: Re: Origin of American phrase
Answered By: sublime1-ga on 25 Feb 2006 13:40 PST
Rated:5 out of 5 stars

If I recall correctly, this was a phrase in a food commercial,
similar to "Mikey likes it!", which came earlier on, in the 70s,
The phrase, of course, was originally "Good stuff, Maynard!".

I vaguely remember this because, like many kids, I eagerly 
adopted such phrases for use in conversation with friends,
and remember being pleased when Mikey was overshadowed by
Maynard. I don't remember the product at all.

Aha! I was about to post this as a comment when it occurred
to me to do a search. Sure enough, it was in a commercial
for Malt-O-Meal, noted on the InThe80s website:

 A little boy has an imaginary friend named 'Maynard.' The
 boy's father persuades the kid to try Malt-O-Meal by telling
 the imaginary friend' 'Good Stuff, Maynard.'" has an over-imaginative analysis of the same

"Life Cereal
 'Hey, Mikey likes it!!' a 70s leftover for the 80s."


Additional information may be found from an exploration of
the links resulting from the Google searches outlined below.

Searches done, via Google:

"good stuff, Maynard"

"Mikey likes it"
jrae-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
This answer is really good shit, Maynard! My husband and I spent a
combined hour looking for this and never thought to search on "good
stuff". Isn't it funny how  we use these phrases for so long we all
forget where they came from? Thanks for the gumball, Mickey!

Subject: Re: Origin of American phrase
From: nelson-ga on 25 Feb 2006 10:30 PST
Never heard of it.  Must be regional within U.S., not generally American.
Subject: Re: Origin of American phrase
From: myoarin-ga on 25 Feb 2006 14:22 PST
Sublime probably has the very origin of the expression, but when did
the "stuff" become "roughage"?

I expect that it may relate to the songs of Maynard James Keenan of
"Tool", who adopted the name Maynard, (original James Herbert Keenan)
and the slang of his fans.
Scroll down past the second photo.

IF you want to see the text of the song Aenima, scroll down to no. 13
on this site if you want to avoid the scatology in between:

The actual phrase does not occur in the song.
Subject: Re: Origin of American phrase
From: sublime1-ga on 26 Feb 2006 12:39 PST

Thanks very much for the rating and the tip!

Subject: Re: Origin of American phrase
From: jh963-ga on 27 Feb 2006 10:45 PST
Weird.  My first thought was Dobey Gillis.  Wasn't Maynard G. Krebs
(sp?) the "hippie" or its predecessor on this show?  Seems natural,
then, for "Good Shit/Stuff, Maynard" to be referring to him.  I'm not
contesting the answer, though.  Just a thought.

Subject: Re: Origin of American phrase
From: magnesium-ga on 28 Feb 2006 16:37 PST
This is fascinating. Great work, Sublime 1! You are aptly named.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy